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Ticker Big Media

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The media industry has transformed dramatically in recent years. Streaming, radio, and traditional television platforms have got to keep up. Join Ahron Young and Mediaweek‘s James Manning as they talk to the movers and shakers of the media industry who are running race in style.

LATEST EPISODE

Podcasts have grown exponentially and Covid-19 has pushed those numbers more and more. Australian’s are seeing a radical shift from traditional radio that will effect seemingly have irreversible effects on audible advertising.

PREVIOUS EPISODES

Advertising outdoors has been hit the big time. As the country experiences, ongoing lockdowns and fewer workplaces are open for business, Billboards were made redundant and digital marketing flooded social media as marketing teams invest in the digital space like no tomorrow.

2020 was an intense year for media teams looking to pivot their strategies and remain relevant. Finding a method of benefitting on a global scale is a curious prospect for the radio industry as it suffers through some dark days, we unpack some predictions for what both advertisers and audiences want.

Pandemic profits are not uncommon considering the trouble we’ve seen in 2020. As we discuss today, it depends on the client, the products, and services and it is the economy as a whole that will provide a larger view of the way media outlets can recover.

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Shows

Aaron Tait’s journey from soldier to humanitarian advocate

Aaron Tait discusses military service, moral conflict, and humanitarian work in interview with Penny Lane on In the Driver’s Seat

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Aaron Tait discusses military service, moral conflict, and humanitarian work in interview with Penny Lane on In the Driver’s Seat

In Short:
– Aaron Tait joined the Australian Navy at 17, following a family military tradition and participating in the Navy diver program.
– Now a father and writer, Tait plans to travel the world with his family and promote his memoir, Far Horizons.

Aaron Tait joined the Australian Navy at 17, continuing a family tradition of military service. Following his officer training, he was selected for the Navy diver program. Shortly after the 9/11 attacks, he was deployed to the Persian Gulf, where he participated in aggressive night raids against smugglers.Tait returned home with post-traumatic stress and moral guilt regarding his missions. A significant interaction with an Iraqi man led him to question the war’s purpose. His research into the siege’s toll on civilians deeply affected him, prompting a desire to make amends.

Humanitarian work

After leaving the military, he spent six months in Spain, where he met his future wife, Caitlyn. They moved to East Africa for humanitarian work before he attended Cambridge University. Tait co-founded YGAP, a nonprofit assisting entrepreneurs globally, impacting over 1.6 million people. He also established an education company, which was sold recently.

Now a father of two, Tait is embarking on a year of travel with his family. His memoir, “Far Horizons,” reflects his journey from combat to compassion. He aims to prioritise fatherhood and hints at writing another book in the future.

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Julia Ferracane discusses her PR journey and philosophy

Julia Ferracane discusses her PR journey and persistence in Penny Lane’s In the Driver’s Seat interview series

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Julia Ferracane discusses her PR journey and persistence in Penny Lane’s In the Driver’s Seat interview series

In Short:
– Julia Ferracane founded Righteous PR, advocating for creatives over her 25-year career.
– She believes persistence is crucial in public relations for success and client selection.

Julia Ferracane, founder of Righteous PR, joins Penny Lane in this episode of In the Driver’s Seat to share her 25-year journey supporting creatives at the Australian Ballet, Penguin Random House, and beyond. She explains how courage and persistence, rather than talent alone, have shaped her career in public relations.

Ferracane discusses the importance of mentorship, overcoming early setbacks, and choosing clients based on the “courage factor” and compelling stories. From securing alpacas for a last-minute media shoot to navigating visibility and self-promotion, she reveals the adaptive problem-solving skills needed to thrive in PR.

She also highlights the value of podcasts for deeper audience engagement and shares insights into her current projects, including collaborations with Scott Pape and Sean Zeps.

For more information, visit The Perfect Cosmetics Company.


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Sooshi Mango shares comedy journey and future plans

SooShi Mango’s Joe, Carlo, and Andrew chat comedy roots and future plans on “In the Driver’s Seat” with Penny Lane

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Sooshi Mango’s Joe, Carlo, and Andrew chat comedy roots and future plans on In the Driver’s Seat with Penny Lane

In Short:
– Sooshi Mango’s comedy draws inspiration from family experiences and nostalgia.
– They plan a world tour in 2026.

Sooshi Mango, featuring Joe, Carlo, and Andrew, appeared on “In the Driver’s Seat,” hosted by Penny Lane. The group is recognised for blending nostalgia and cultural charm with sharp wit. They draw inspiration from their families, finding comedy in their childhood experiences. The group aims for nostalgic humour rather than mocking their backgrounds, with characters based loosely on family members. However, their families do not recognise their comedic potential.

Their viral success stemmed from a video titled “Italians Versus Greeks,” highlighting the friendly rivalry between the communities, released on November 24th. Joe left his job five years ago to focus on Sooshi Mango full-time, a decision made by all members who traded their stable careers for comedy.

Differing personalities

Fan favourites include their dad and mum characters, with the latter being particularly popular. Group dynamics reveal differing personalities; Andrew is seen as temperamental, while another member is easygoing.

The pressure to maintain high content standards is significant, especially for live shows. Sooshi Mango has achieved the unique feat of selling out an arena three times.

Looking ahead, a world tour is set for April to June, starting in New York, alongside plans for an Australian feature film to begin shooting next year.

For more information, visit The Perfect Cosmetics Company.


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