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Ticker Big Media

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The media industry has transformed dramatically in recent years. Streaming, radio, and traditional television platforms have got to keep up. Join Ahron Young and Mediaweek‘s James Manning as they talk to the movers and shakers of the media industry who are running race in style.

LATEST EPISODE

Podcasts have grown exponentially and Covid-19 has pushed those numbers more and more. Australian’s are seeing a radical shift from traditional radio that will effect seemingly have irreversible effects on audible advertising.

PREVIOUS EPISODES

Advertising outdoors has been hit the big time. As the country experiences, ongoing lockdowns and fewer workplaces are open for business, Billboards were made redundant and digital marketing flooded social media as marketing teams invest in the digital space like no tomorrow.

2020 was an intense year for media teams looking to pivot their strategies and remain relevant. Finding a method of benefitting on a global scale is a curious prospect for the radio industry as it suffers through some dark days, we unpack some predictions for what both advertisers and audiences want.

Pandemic profits are not uncommon considering the trouble we’ve seen in 2020. As we discuss today, it depends on the client, the products, and services and it is the economy as a whole that will provide a larger view of the way media outlets can recover.

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Money

Expert tips to put time management back on your side

Expert insights on enhancing productivity through time management, automation, distraction avoidance, and achieving work-life balance.

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Enhancing productivity through automation and distraction avoidance

In Short

In today’s fast-paced world, effective time management is crucial for productivity and success. By adopting the right strategies, you can take control of your schedule and make the most of your time. Here’s how:

Prioritise Tasks (The 80/20 Rule)
The Pareto Principle states that 20% of your tasks produce 80% of your results. Identify these high-impact activities and focus your energy on them. Use an urgent vs. important matrix to avoid spending time on low-value tasks that don’t contribute to your goals.

Plan Your Day Ahead
Starting your day with a plan sets the tone for efficiency. Use a to-do list or time-blocking techniques to schedule tasks effectively. Allocate time for high-priority work during peak productivity hours to maximize output.

Eliminate Distractions
Disruptions can drain productivity. Turn off notifications, set clear boundaries, and establish a distraction-free workspace. The Pomodoro Technique—working in focused 25-minute sprints with short breaks—can help improve concentration and efficiency.

Delegate & Automate
Not every task requires your attention. Delegate low-value tasks to others and leverage automation tools for repetitive activities like scheduling and email responses. This allows you to focus on strategic, high-impact work.

Set Realistic Goals & Deadlines
Break large tasks into smaller, manageable steps. Using the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) ensures clear objectives and accountability, keeping you on track to meet deadlines.

Take Breaks & Maintain Work-Life Balance
Avoid burnout by scheduling regular breaks and prioritizing self-care. Proper rest, exercise, and downtime enhance focus and long-term productivity.

Mastering time management is about making smarter choices, not working harder. By implementing these strategies, you can regain control of your time and enhance both efficiency and well-being.

Dr Steven Enticott is a finance professional, speaker, regular columnist, and author of The Man With A Plan.

For more information www.ciatax.com.au

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Money

Choosing the right tax structure for your Australian business

Exploring the best tax structures for businesses: Pty Ltd, sole traders, trusts, SMSFs, and joint ventures explained.

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Pty Ltd, sole traders, trusts, SMSFs, and joint ventures explained.

In Short

Selecting the right tax structure is crucial for business success in Australia. Each structure has unique benefits and challenges, so understanding them helps ensure financial stability and compliance. Here’s a breakdown of the key options:

Sole Trader
Ideal for individuals starting a small business, a sole trader structure is the simplest and cheapest to set up. Business income is taxed at personal tax rates, but there is no separation between personal and business assets. While it offers simplicity, the downside is unlimited personal liability for debts.

Partnership
For two or more people in business together, a partnership allows for shared responsibilities. Profits are split between partners and taxed at individual rates. However, partners are personally liable for debts and potential disputes may arise, making clear agreements essential.

Company (Pty Ltd)
A proprietary limited company (Pty Ltd) suits businesses aiming for growth and liability protection. Companies pay a flat corporate tax rate (typically 25%-30%), offering tax advantages. Liability is limited to company assets, protecting personal wealth. However, companies face stricter regulations and higher administrative costs.

Trust
Common for asset protection and tax efficiency, trusts distribute profits to beneficiaries, who pay tax at their own rates. While they offer flexibility and legal protection, trusts are complex to establish and require ongoing management.

Self-Managed Super Fund (SMSF)
Used for managing retirement investments, an SMSF offers a concessional 15% tax rate on earnings. Trustees have full control but must comply with strict regulations and high compliance costs.

Joint Venture
Ideal for short-term projects between businesses, joint ventures allow entities to share profits and resources while maintaining separate tax obligations. They require well-structured agreements to avoid conflicts.

Choosing the right tax structure depends on your business goals, risk appetite, and financial strategy. Seeking professional advice ensures compliance and maximizes benefits.

Dr Steven Enticott is a finance professional, speaker, regular columnist, and author of The Man With A Plan.

For more information www.ciatax.com.au

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Money

Mentorship accelerates success and fosters professional growth

“Exploring how mentorship accelerates success, fosters accountability, and opens opportunities for professional growth.”

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How mentorship accelerates success, fosters accountability, and opens opportunities for professional growth.

In Short

Success is rarely a solo journey. Behind every great achiever is often a mentor who has guided them along the way. Mentorship provides invaluable support, offering wisdom, accountability, and opportunities that accelerate growth. Here’s why having a mentor can be a game-changer in your personal and professional journey.

Guidance & Experience
A mentor brings the benefit of experience, sharing lessons learned from their own successes and failures. This guidance helps mentees navigate challenges, avoid common pitfalls, and make informed decisions. Rather than learning through trial and error, mentees gain a head start by leveraging their mentor’s insights.

Accountability & Motivation
A mentor serves as an accountability partner, ensuring you stay committed to your goals. Regular check-ins provide motivation and encouragement, pushing you to overcome obstacles and stay focused on progress. The right mentor challenges you to grow, offering constructive feedback that fosters resilience and determination.

Networking & Opportunities
One of the biggest advantages of mentorship is access to new connections. Mentors open doors to valuable networking opportunities, introducing you to people, resources, and experiences that might otherwise be out of reach. These connections can lead to career advancements, collaborations, and invaluable learning experiences.

Skill & Knowledge Development
Learning from a mentor allows you to refine existing skills and acquire new ones more efficiently. Their expertise provides a structured learning path, helping you develop industry-specific knowledge while avoiding unnecessary setbacks.

Confidence & Decision-Making
A good mentor instills confidence by providing honest, constructive feedback. Their perspective helps you make well-informed decisions, reducing uncertainty and increasing your ability to take strategic risks.

Long-Term Growth & Success
Mentorship fosters continuous learning and self-improvement. A mentor helps shape your mindset for long-term success, providing not just immediate guidance but a foundation for lifelong growth.

In an ever-evolving world, having a mentor is not just beneficial—it’s essential. Seek mentorship, invest in growth, and watch your success soar.

Dr Steven Enticott is a finance professional, speaker, regular columnist, and author of The Man With A Plan.

For more information www.ciatax.com.au

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