Leaders

The power of personalisation recognised

Published

1 year ago

November 10, 2022

New-age customer rejects obsolete labelling

Adobe’s new Make it Personal Report has found the emergence of a new consumer who is not defined by age, refuses to be stereotyped and expects to be understood as the unique person they are today.

It turns out that half of Australians are rejecting age-based stereotypes (this includes Gen Z, Millennial and Gen X groups) who now expect brands to treat them as individuals in order to gain their time and attention.

Jeremy Wood, Head of Product Marketing (APAC) at Adobe brings the findings to life with examples to assist brands make their next move, as securing a corner of the market becomes paramount.

Leaders

How to defend against fraud and cyberattacks

Published

2 days ago

April 18, 2024

ticker NEWS

In the face of escalating fraud and cyberattacks targeting Australian retailers, businesses are actively seeking solutions to combat this growing menace.

The sentiment among Australian consumers reflects growing concern regarding fraud in online shopping.

To address these challenges, businesses are exploring various strategies to bolster protection for both themselves and their customers against fraudulent activities.

Hayley Fisher, Country Manager for Australia & New Zealand at Adyen, sheds light on Adyen’s 2024 Retail Index findings, highlighting the shifting landscape of fraud attacks for Australian retailers. #money #fraud #cyberattacks

Leaders

The ‘invisible killers’ causing concern

Published

3 days ago

April 17, 2024

Ticker News Insight - Sponsored Content

Companies and Governments are looking to turn awareness into action

The natural world is home to a diverse range of species that live in harmony with each other. However, the increasing use of pesticides, microplastics, and air pollution has been causing concerns about the impact on the environment and its inhabitants. These “silent killers” are threatening the delicate balance of the natural world, and the consequences could be catastrophic.

The concerns surrounding these “silent killers” highlight the need for greater awareness and action. Governments and industries are encouraged to take responsibility for their actions and work towards reducing their impact on the environment. Individuals can also play a role by making conscious decisions to reduce their use of pesticides, plastic products, and contributing to air pollution. Simple actions such as using organic products, reducing plastic use, and utilising alternative transportation can make a significant difference.

The Green Edition is presented by The ROOT Brands.For all media inquiries please get in touch here: tshuvah4u@yahoo.com

Leaders

How small businesses are using AI to fight back against big business

Published

2 weeks ago

April 4, 2024

ticker NEWS

AI demonstrates efficacy in capital acquisition within Australian startups.

One of the most impactful technology trends of 2024 is the proliferation of Artificial Intelligence tools.

One company is using AI to help founders raise capital for the next generation of game-changing innovation without the need for external human intervention.

To find out how it works, we’re joined by VentureCrowd CEO Steve Maarbani. #FUNDING FUTURES