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The power of personalisation recognised

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New-age customer rejects obsolete labelling

Adobe’s new Make it Personal Report has found the emergence of a new consumer who is not defined by age, refuses to be stereotyped and expects to be understood as the unique person they are today.

It turns out that half of Australians are rejecting age-based stereotypes (this includes Gen Z, Millennial and Gen X groups) who now expect brands to treat them as individuals in order to gain their time and attention.

Jeremy Wood, Head of Product Marketing (APAC) at Adobe brings the findings to life with examples to assist brands make their next move, as securing a corner of the market becomes paramount.

 

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The ‘invisible killers’ causing concern

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Companies and Governments are looking to turn awareness into action

The natural world is home to a diverse range of species that live in harmony with each other. However, the increasing use of pesticides, microplastics, and air pollution has been causing concerns about the impact on the environment and its inhabitants. These “silent killers” are threatening the delicate balance of the natural world, and the consequences could be catastrophic.

The concerns surrounding these “silent killers” highlight the need for greater awareness and action. Governments and industries are encouraged to take responsibility for their actions and work towards reducing their impact on the environment. Individuals can also play a role by making conscious decisions to reduce their use of pesticides, plastic products, and contributing to air pollution. Simple actions such as using organic products, reducing plastic use, and utilising alternative transportation can make a significant difference.

The Green Edition is presented by The ROOT Brands.For all media inquiries please get in touch here: tshuvah4u@yahoo.com

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How small businesses are using AI to fight back against big business

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AI demonstrates efficacy in capital acquisition within Australian startups.

One of the most impactful technology trends of 2024 is the proliferation of Artificial Intelligence tools.

One company is using AI to help founders raise capital for the next generation of game-changing innovation without the need for external human intervention.

To find out how it works, we’re joined by VentureCrowd CEO Steve Maarbani. #FUNDING FUTURES

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Why somatic therapists are the missing piece in workplace wellbeing

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As organisations strive to enhance employee wellbeing, the emergence of somatic therapy presents a novel approach often overlooked.

Somatic therapy, a holistic approach that emphasises the connection between the mind and body, is gaining recognition for its profound impact on individual wellness.

Somatic therapists work with individuals to address physical sensations and emotions, promoting self-awareness and resilience.

Workplace wellbeing initiatives have often focused solely on physical health or mental wellness programs, overlooking the intricate interplay between the two.

This oversight is where somatic therapy steps in, bridging the gap by addressing both physical and psychological aspects concurrently.

Amanda Goodfellow, Director of Agile Mind, shares her personal insights on the benefits of somatic therapy. #business #health #workplace #therapy

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