Leaders

The power of personalisation recognised

Published

2 years ago

November 10, 2022

New-age customer rejects obsolete labelling

Adobe’s new Make it Personal Report has found the emergence of a new consumer who is not defined by age, refuses to be stereotyped and expects to be understood as the unique person they are today.

It turns out that half of Australians are rejecting age-based stereotypes (this includes Gen Z, Millennial and Gen X groups) who now expect brands to treat them as individuals in order to gain their time and attention.

Jeremy Wood, Head of Product Marketing (APAC) at Adobe brings the findings to life with examples to assist brands make their next move, as securing a corner of the market becomes paramount.

Leaders

Elon Musk is projected to become the world’s first trillionaire

Published

8 hours ago

September 9, 2024

ticker NEWS

Elon Musk, the visionary entrepreneur behind Tesla and SpaceX, is projected to achieve an unprecedented financial milestone by becoming the world’s first trillionaire by 2027.

Currently the richest person alive, Musk holds a staggering net worth of $251 billion, with Tesla playing a major role in his fortune.

At this rate, experts predict his wealth could skyrocket, reaching the trillion-dollar milestone in just three years.

Tesla itself is growing at a remarkable pace, with a market value nearing $670 billion. #featured #trending

Leaders

Trump promises to slap unprecedented tariffs on foreign allies

Published

13 hours ago

September 9, 2024

ticker NEWS

Former President Donald Trump has promised to slap unprecedented Tariffs on foreign allies, including the European Union, if he wins the 2024 presidential election.

Trump pledged to reduce the corporate tax rate from 21% to 15% for companies that make their products in the U.S.

While he had already said he wanted to cut the corporate tax rate to 15%, he had not previously tied that lower rate to keeping manufacturing inside the country. #featured #trending