Telstra’s PR handling and Albanese’s apology

Kate Engler discusses Telstra outage, Albanese’s Kylie apology, and World Cup concerns

It has been a huge week in public relations as Telstra battles the fallout from a major outage that disrupted services for thousands of Australians.

We break down why the communications response has become one of the biggest PR stories of the week.

Prime Minister Anthony Albanese also found himself under pressure after apologising to Kylie Minogue over comments made during a podcast interview, raising questions about reputation management at the highest level.

Kate Engler, the Publicity Princess, joins us to reveal the biggest PR winners and losers, what went wrong, and who handled the spotlight best.

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