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No flag, anthem or name? Russia rebranding for the Olympics

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Russia has had a bad name at the Olympics over its long running doping saga, so the country has decided on a rebrand

Athletes competing in the 2020 Tokyo Games won’t be competing under the Russian flag’s national colours, but instead they’ll be part of the Russian Olympic Committee.

How has it changed from the 2018 winter olympics?

The new rules — are an evolution of the “OAR” restrictions used at the 2018 Winter Olympics 

You won’t see the Russian flag above any podiums but the national colours are on the uniforms.

Officially the athletes will represent not their country, but the ROC, and Russia’s name, flag and anthem are banned.

Russian red, white and blue on uniforms are fine — the blocks of colour on the official tracksuits form one big flag — but not the word “Russia,” the flag itself or other national symbols. 

Doping cases old and new still cast a shadow over the team. Two swimmers from the Tokyo team have been suspended for cases dating back years.

Despite the name change, Russia will have a nearly full team at the Olympics.

Official Olympic paperwork and TV graphics will attribute Russian results to “ROC” but won’t spell out the Russian Olympic Committee’s name in full.

Gold medalists will get music by Russian composer Tchaikovsky instead of the country’s national anthem.

Russia is sending more than 330 athletes to Tokyo, with the exact number still unclear

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Chiefs secure back-to-back Super Bowl titles against 49ers

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Will Patrick Mahomes be hailed as one of the greatest quarterbacks in NFL history? 

The Kansas City Chiefs emerged victorious once again, defeating the San Francisco 49ers 25-22 to claim their second consecutive championship.

The high-stakes game kept fans on the edge of their seats as both teams showcased exceptional skill and determination.

The 49ers, known for their strong defence, put up a formidable fight, but the Chiefs’ offensive prowess ultimately proved too much to handle.

STAR PLAYER

Quarterback Patrick Mahomes led the Chiefs with a stellar performance, showcasing his prowess with strategic passes and crucial touchdowns.

MASTER CHIEFS

As the confetti rained down on the Chiefs, celebrations erupted both on the field and among fans worldwide, marking another historic moment in the team’s legacy.

With this victory, the Chiefs solidified their status as a dominant force in the NFL, leaving fans eagerly anticipating what the future holds for this powerhouse team.

The Chiefs join the Pittsburgh Steelers of the 1970s, the Dallas Cowboys of the 1990s and New England Patriots of the 2000s and 2010s as the only NFL teams to have won three Super Bowls in a five-year span.

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Sport

Amazon targets bankrupt Diamond Sports for streaming rights

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Amazon considers acquisition of Diamond Sports as part of its plan to expand streaming portfolio

Sources suggest that Amazon is eyeing the streaming rights for major sports leagues including MLB, NBA, and NHL, signalling the tech giant’s strategic move into the lucrative world of live sports broadcasting.

The potential deal with Diamond Sports would provide Amazon with a significant foothold in the sports streaming market, allowing the company to offer a comprehensive range of live sports content to its Prime Video subscribers.

This move aligns with Amazon’s broader strategy to diversify its entertainment offerings and attract a wider audience. The acquisition of streaming rights for popular sports leagues could make Amazon a major player in the competitive streaming landscape.

Industry experts speculate that Amazon’s interest in Diamond Sports is driven by the desire to capture the growing market for live sports streaming, a segment that has gained immense popularity in recent years.

The acquisition would not only give Amazon access to a vast library of sports content but also position the company as a formidable competitor to traditional broadcasters in the live sports broadcasting arena.

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Disney’s sport streaming goals

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Disney’s ESPN may achieve a $24 billion valuation; potential suitors could involve Apple and Verizon.

In a recent financial report, Bank of America suggests that Disney’s ESPN could be on the verge of reaching a staggering $24 billion valuation. This eye-catching figure has sparked interest from potential buyers, with technology giants Apple and telecommunication leader Verizon being touted as likely contenders.

The valuation surge is attributed to ESPN’s successful digital transition, with streaming services, exclusive sports content, and expanding international markets contributing to its growth. Disney’s acquisition of 21st Century Fox’s sports networks further boosted ESPN’s portfolio, making it an attractive asset for prospective buyers.

Apple, known for its foray into content creation with Apple TV+, could leverage ESPN’s sports content to expand its media empire. Meanwhile, Verizon, with its vast telecom infrastructure and distribution capabilities, could use ESPN to enhance its content offerings and engage a broader customer base.

This development marks a pivotal moment in ESPN’s history, and its future owner could redefine the landscape of sports broadcasting. As the valuation continues to climb, all eyes are on the potential suitors and the ensuing negotiations.

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