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Sport

No flag, anthem or name? Russia rebranding for the Olympics

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Russia has had a bad name at the Olympics over its long running doping saga, so the country has decided on a rebrand

Athletes competing in the 2020 Tokyo Games won’t be competing under the Russian flag’s national colours, but instead they’ll be part of the Russian Olympic Committee.

How has it changed from the 2018 winter olympics?

The new rules — are an evolution of the “OAR” restrictions used at the 2018 Winter Olympics 

You won’t see the Russian flag above any podiums but the national colours are on the uniforms.

Officially the athletes will represent not their country, but the ROC, and Russia’s name, flag and anthem are banned.

Russian red, white and blue on uniforms are fine — the blocks of colour on the official tracksuits form one big flag — but not the word “Russia,” the flag itself or other national symbols. 

Doping cases old and new still cast a shadow over the team. Two swimmers from the Tokyo team have been suspended for cases dating back years.

Despite the name change, Russia will have a nearly full team at the Olympics.

Official Olympic paperwork and TV graphics will attribute Russian results to “ROC” but won’t spell out the Russian Olympic Committee’s name in full.

Gold medalists will get music by Russian composer Tchaikovsky instead of the country’s national anthem.

Russia is sending more than 330 athletes to Tokyo, with the exact number still unclear

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News

Disney’s sport streaming goals

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Disney’s ESPN may achieve a $24 billion valuation; potential suitors could involve Apple and Verizon.

In a recent financial report, Bank of America suggests that Disney’s ESPN could be on the verge of reaching a staggering $24 billion valuation. This eye-catching figure has sparked interest from potential buyers, with technology giants Apple and telecommunication leader Verizon being touted as likely contenders.

The valuation surge is attributed to ESPN’s successful digital transition, with streaming services, exclusive sports content, and expanding international markets contributing to its growth. Disney’s acquisition of 21st Century Fox’s sports networks further boosted ESPN’s portfolio, making it an attractive asset for prospective buyers.

Apple, known for its foray into content creation with Apple TV+, could leverage ESPN’s sports content to expand its media empire. Meanwhile, Verizon, with its vast telecom infrastructure and distribution capabilities, could use ESPN to enhance its content offerings and engage a broader customer base.

This development marks a pivotal moment in ESPN’s history, and its future owner could redefine the landscape of sports broadcasting. As the valuation continues to climb, all eyes are on the potential suitors and the ensuing negotiations.

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Money

Paris shoe store challenges customers to outrun pro sprinter

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A Parisian footwear boutique invites customers to partake in a unique and adrenaline-pumping shopping experience.

This audacious store, nestled in the heart of Paris, dared its patrons to steal a pair of shoes, all in good fun, provided they could outpace a professional sprinter.

Reports have emerged of this extraordinary stunt that combines shopping with a dash of track and field. The challenge was set by the shop as a marketing ploy, aiming to attract the adventurous and those in search of a novel retail encounter. The store employed the services of a pro sprinter, renowned for their lightning speed, who was ready to chase down any would-be ‘thieves’ on the spot.

The customers were offered a thrilling choice – take a leap of faith and try to outrun the sprinter, or purchase the shoes in the traditional manner. Those who dared to participate had their athletic skills put to the test, leaving bystanders in awe.

This daring initiative has sparked conversations around town, with opinions ranging from branding brilliance to potential risks involved. While it has generated considerable attention, many are questioning the wisdom of such an unconventional strategy.

Zeze, 29, is a French Olympian who’s current run of the 100-meter dash is under 10 seconds.

 

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Sport

Rafael Nadal’s Australian Open comeback after injury hiatus

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Tennis fans rejoice as Rafael Nadal, the renowned Spanish tennis maestro, is geared up to mark his return to the Australian Open

In 2024 after Nadal will return to the game after a year-long absence due to persistent injuries. The anticipation surrounding his comeback has been mounting, and enthusiasts are eager to witness his extraordinary skills on the court once again.

Nadal’s absence from the Australian Open in 2023 was a setback for both the tournament and his legion of fans. The ‘King of Clay’ has been nursing injuries, focusing on a rigorous rehabilitation regime to ensure he comes back stronger and more formidable than ever. His determination to overcome challenges and re-enter the tennis arena has been nothing short of inspirational.

The Australian Open holds a special place in Nadal’s illustrious career, and his return to the tournament is highly anticipated. Tennis aficionados are keen to witness whether Nadal can reclaim his former glory and compete at the highest level after his hiatus.

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