Leaders

Navigating important conversations with Debra Roberts

Published

3 years ago

July 22, 2021

ticker NEWS

For more than 20 years, 5 days a week, 6 hours a day, Debra Roberts has had conversations with people who find it challenging to say what they want to say at home and at the office.

She work swith many companies to improve the communication of their staff as it directly affects productivity, company culture and creates an atmosphere of stress, tension, and even turnover.

Roberts talks to people who are not living the life they want because they don’t know how to communicate with the important people in their life.

When there’s a breakdown in communication, people usually disconnect from each other. And when you don’t know how to recover or start the conversation, things can fall apart.

It feels complicated and layered. But not to her.

Roberts’ communication model, the Relationship Protocol® (the RP) can change everything. It will give you the tools you need to have everyday interactions and address difficult topics too.

When you know how to say what you want to say, the shift from feeling frustrated and uncertain to self-assured can happen fast.

Whether it’s an inner office problem, a situation that shattered your confidence, or you’re having trouble communicating with a loved one… it can help. Let her teach you the RP model.

If you’re motivated and ready to feel more equipped to say what’s on your mind, feel heard, and express yourself with confidence, then you’ve come to the right place.

And she promises, there’s nothing fancy here. These are practical, actionable, and common-sense tools that you can use in ALL types of interactions.

For starters, take my Benefit of the Doubt challenge and experience a small sample of the power and simplicity of this work for yourself.

For more, head to her website.

Leaders

Expert explains how AI is transforming advertising with precision targeting

Published

5 days ago

January 9, 2025

ticker NEWS

AI and data is revolutionising ads, helping fill every last seat in the metaphorical plane.

Traditional targeting methods often relied on invasive data collection and manual processes, such as gathering demographic information from surveys or databases. AI, however, analyses anonymous user behaviour—such as browsing habits and content engagement—on a granular level to create highly precise user segments.

AI also excels in real-time ad optimisation, interpreting thousands of data signals to enhance campaign performance. Advertisers can now target audiences with 10 times the precision, ensuring users see ads tailored to their interests.

Using an aeroplane metaphor, Rajiv Khaneja, CEO and founder of AdButler, likened ineffective ad targeting to flying a half-empty plane—costly and inefficient. AI, on the other hand, helps fills the plane with people interested in the businesses offer, ensuring advertisers maximise the value of their spend.

Rajiv emphasised that as the advertising industry evolves, adopting AI-driven solutions is no longer optional. Businesses failing to embrace these tools risk falling behind as advertisers prioritise platforms that offer better audience alignment and measurable results.

Leaders

Microsoft to invest $80 billion in AI data centers

Microsoft to invest $80 billion in AI-enabled data centers by fiscal 2025, according to CNBC report.

Published

1 week ago

January 6, 2025

ticker NEWS

Microsoft to invest $80 billion in AI-enabled data centers by fiscal 2025, according to CNBC report.

In a recent report by CNBC, Microsoft announced plans to invest $80 billion in artificial intelligence-enabled data centres during fiscal year 2025.

This significant expenditure is aimed at enhancing the company’s capabilities in AI and data processing.

As part of its strategy, Microsoft aims to increase its competitive edge in the rapidly growing AI sector. The funding will support the development of infrastructure necessary for AI applications and services.

This move also signals Microsoft’s confidence in the potential growth of AI-enabled solutions in the coming years. The investment decision has potential implications for job creation and economic activity in regions hosting new data centres.

Leaders

Unlocking energy savings in the evolving HVAC landscape

Published

4 weeks ago

December 19, 2024

ticker NEWS

Tips, trends, and the future of sustainable home comfort.

Julian Picard, Owner & CEO of Centerline Mechanical LLC, shares insights on optimising HVAC systems to save energy, the shift toward heat pumps, rising installation costs, and the need to engage younger generations in the trades.

Homeowners are reaping the benefits of modern HVAC systems that optimise energy use with advanced inverters. Unlike older, single-stage models that operate at full capacity, today’s systems adjust their output based on a home’s actual needs.

This innovation reduces energy consumption significantly, especially in homes that have undergone insulation upgrades.Government rebates, like the $16,000 available in Massachusetts, further incentivise adoption.

Simultaneously, younger generations are increasingly drawn to this sustainability trades, with Gen Z technicians leveraging digital expertise to innovate and thrive in hands-on roles.

This growing interest ensures a robust future for the HVAC and energy sectors.