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How a Chernobyl vodka producer is using disaster to support refugees

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 In 1986 the world held its breath when the Chernobyl disaster devastated Ukraine, but scientists got creative with the aftermath

Scientists experimented with slightly radioactive fruit, grown in orchards in or near the contaminated exclusion zone that surrounds Chernobyl’s nuclear power plant.

They wanted to see if the fruits could be distilled into a spirit – which was successful.

Profits from the spirit drink called Atomik were channelled into communities that live in deprived areas close to the zone.

Russian troops occupy the land where that fruit is grown and harvested, so now the Chernobyl Spirit Company will support Ukrainian refugees and communities with profits from its two new premium fruit schnapps.

The drinks are distilled from apples, pears and plums from areas affected by the Russian invasion.

Professor Jim Smith and his Ukrainian colleagues set up the social enterprise and he says after spending his career working on the consequences of Chernobyl… he is horrified to see a much worse impact of the Russian war on Ukraine.

The future of the Atomik project – and that of the people who live and grow fruit in their orchards near the exclusion zone – is uncertain.

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Warner Brothers & Discovery considers splitting up to boost stock value

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Warner Bros Discovery is considering a strategic breakup to enhance its stock performance, according to a Financial Times report.

The potential move aims to unlock value by separating its media assets from its reality TV and lifestyle businesses.

This decision follows pressure from investors to improve stock performance, amidst challenges in the media industry #featured #trending

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Investors worldwide grow increasingly optimistic about Trump winning the election

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Investors are increasingly optimistic about Donald Trump’s potential re-election, prompting a resurgence in the so-called ‘Trump trade’.

Market participants are closely monitoring Trump’s political strategies and public sentiment, influencing their investment decisions.

Kyle Rodda from Captial.com joins to discuss all the latest.

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Netflix expands use of ads despite slow subscriber growth

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Netflix is intensifying its efforts to introduce an ad-supported tier amidst a plateau in subscriber growth.

The streaming giant hopes to attract new users and boost revenue by offering a cheaper alternative that includes advertisements.

This move marks a significant shift from its traditional ad-free model, reflecting Netflix’s response to competitive pressures and evolving consumer preferences.

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