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Google’s AI push presents challenges for publishers

Published

2 months ago

October 20, 2023

ticker NEWS

As Google continues to make significant strides in the field of artificial intelligence (AI), publishers find themselves grappling with a fresh set of challenges.

The tech giant’s ongoing efforts to integrate AI into its services and products are reshaping the digital landscape, impacting how content is created, distributed, and monetized.

Google’s AI advancements, including natural language processing and machine learning algorithms, have enabled the search engine to deliver more relevant and personalized content to users.

While this benefits the end-user experience, publishers must adapt to keep up with evolving SEO (search engine optimization) strategies.

If publishers want to prevent their content from being used by Google’s AI to help generate those summaries, they must use the same tool that would also prevent them from appearing in Google search results, rendering them virtually invisible on the web.

Searching for “Who is Jon Fosse” – the recent Nobel Prize in Literature winner – for instance, generates three paragraphs on the writer and his work. Drop-down buttons provide links to Fosse content on Wikipedia, NPR, The New York Times and other websites; additional links appear to the right of the summary.

Google says that the AI-generated overviews are synthesized from multiple web pages and that the links are designed to be a jumping off point to learn more. It describes SGE as an opt-in experiment for users, to help it evolve and improve the product, while it incorporates feedback from news publishers and others.

To publishers, the new search tool is the latest red flag in a decades-long relationship in which they have both struggled to compete against Google for online advertising, and relied on the tech giant for search traffic.

News

Putin meets Saudi Crown Prince in Gulf visit

Published

7 mins ago

December 7, 2023

ticker NEWS

Russian President Vladimir Putin embarked on a rapid Gulf visit, meeting with Saudi Crown Prince Mohammed bin Salman. The leaders discussed regional stability, energy cooperation, and potential arms deals during their whirlwind meeting.

Putin’s visit to Saudi Arabia underscores the growing diplomatic ties between Russia and Saudi Arabia. Both countries have found common ground on various issues, from oil production to efforts to stabilize the Middle East.

One of the key topics on the agenda was energy cooperation. Russia and Saudi Arabia are both major oil producers, and discussions centered on maintaining stable oil prices in global markets. This partnership has been crucial in stabilizing oil markets in the past.

Another significant aspect of the meeting was the discussion of potential arms deals. Russia has been a major arms supplier to Saudi Arabia in recent years, and the leaders likely explored the possibility of further military cooperation.

The visit also aimed to strengthen diplomatic ties and promote regional stability. Putin and Prince Mohammed bin Salman emphasized the importance of dialogue and cooperation in addressing regional challenges.

News

U.S. terror alert “when, not if”

Published

21 hours ago

December 6, 2023

ticker NEWS

The FBI director has made a major announcement about the terror threat in the United States right now. So why is he so worried?

In a major announcement, the director of the FBI revealed that the United States is currently facing its most heightened terror threat level since October 7.

The nation’s security apparatus is on high alert, with officials reporting a surge in intelligence indicating potential terror plots. #ticker today #featured

News

Desperate Zelensky cancels Congress video call

Published

21 hours ago

December 6, 2023

ticker NEWS

President Volodymyr Zelensky unexpectedly canceled a videolink appearance to appeal for continued US funding.

Ukraine is sounding the alarm, expressing a “big risk” of losing the ongoing conflict if the United States Congress delays crucial aid.

As tensions continue to escalate on the eastern front with Russian-backed separatists, Ukraine has been relying on international support to sustain its fight for sovereignty. #featured