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Why businesses should be tapping into the world of eSports

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Gaming has run a parallel race with tech businesses for years now with many industries embracing the competitive advantages.

CARLOS ALIMURUNG EXPLAINS THE PERKS OF MOBILE GAMING

It’s no secret that eSports is an area that many gamers imagined thriving since the early days of couch multiplayer – Businesses are now witnessing the momentum first-hand with companies such as ONE eSports acting as a vanguard to this new era.

CEO of ONE eSports, Carlos Alimurung was able to shine some light on the industry looking to explain the benefits for players, sponsors, and streamers.

Mobile gaming, whilst often considered “beneath” many traditional gamers have seen exponential growth with the power of smartphones and mobile devices increasing significantly, and eSports teams have noticed the potential of the games on offer and the convenience with which the platforms contain.

Celebrating the narrative of content creators and players within the industry is another area boasted by ONE eSports as they encourage and promote the players, seeing them as no different to athletes seen on a field, court, or even the Olympics. Though as Carlos explains “eSports doesn’t need the Olympics” – A wonderful expression of confidence for a passionate group of gamers desiring to be taken seriously.

Balancing a traditionally male-dominated industry can be a challenging task for a lot of big businesses which look to make a difference.

Articles outlining the struggles of female employees within game development are rife and deeply troubling, with major developers coming under fire for their response to the traumatic experiences inflicted upon women in the gaming industry.

INCLUSION IS PART OF THEIR INDUSTRY MISSION

They seek to enable and uplift players, streamers, and content creators of all genders to succeed – a breath of fresh air in an otherwise tainted space.

The numbers of female players look to increase with nearly 47% of gamers already being female there is plenty of room to see growth within eSports. (It doesn’t matter what gender you are when you’re on the business end of a no-scope trick shot in the arena!)

carlos alimurung gives insight into the business branding within esports

With brands like Netflix looking to get involved in the gaming industry, it is no longer a question of how but when other major companies will look to plug in and play.

Brands will also need to get smart about how their marketing will be presented to a younger more active audience (without hitting players over the head with it) Games like the basketball simulator: NBA 2K21 integrated unskippible advertising during loading screens which saw fans upset with being force-fed content onto their screens.

And whilst some could argue this made the game more authentic as advertising of course coats the sporting space, there are definitely more clever ways to do this… the spectacle of an esports arena for instance and the opportunities available have untapped potential, again the key is to be clever with the integration of marketing to Gen Z.

EXPANDING REACH

eSport will continue to expand its traditional reach from North America and Southeast Asia through onto Australian shores the question again, is not how but when this will occur as many Aussie gamers go without representation and limited faculty on home soil.

With the pandemic and vaccine rollout yet to play out in full there is a great opportunity to expand the digital market and competitive gaming space worldwide.

For the full chat with Carlos and more gaming goodness check out the rest of Ticker Gaming

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Unlocking the salary puzzle: 5 strategies for job interview success

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Navigating the delicate subject of salary expectations during a job interview can feel like tiptoeing through a minefield.

The mere mention of the question often sends shivers down the spines of even the most seasoned job seekers. Yet the job interview process could be the one time where you can set the expectations and avoid resentment later down the track.

To shed light on this daunting aspect of the interview process, I turned to a diverse array of colleagues spanning various industries and experience levels for their insights.

Here are five strategies they shared on how to approach the tricky topic of salary during a job interview:

The question

The question “What are your salary expectations?” ranks high among the most nerve-wracking inquiries in a job interview.

Many find themselves grappling with the fear of undervaluing their worth or pricing themselves out of contention.

To alleviate this anxiety, it’s crucial to arm yourself with knowledge about the prevailing market rates for your role.

Conduct thorough research using resources like salary.com or leverage your professional network to gain insights into industry standards.

Equipped with this information, you can confidently propose a salary range that aligns with your expertise and experience.

Do your homework

Crafting a data-driven argument can bolster your negotiation stance during salary discussions.

Rather than relying solely on personal preferences or vague assurances of contentment with the offered salary, present concrete evidence supporting your value proposition.

Referencing industry benchmarks and your own market value demonstrates a proactive approach to advocating for fair compensation. Striking a balance between assertiveness and flexibility can further underscore your willingness to engage in constructive dialogue.

Ask questions

In cases where uncertainty looms over salary expectations, consider seeking clarification on the salary band for the role.

This approach not only empowers you with valuable insights into the organization’s compensation structure but also provides a framework for anchoring your negotiation strategy.

Armed with knowledge of the salary range, you can position yourself strategically, aiming for a figure that reflects your skills and contributions while remaining within the realm of reason.

Set the bar

Taking a proactive stance by aiming higher than your desired salary can be a savvy negotiation tactic.

By setting the bar slightly above your target, you create room for concessions while signaling your confidence in your worth.

Transparency regarding your salary expectations, coupled with a willingness to engage in meaningful discussions, can foster an environment conducive to negotiation. Remember, if a potential employer values your contributions, they will likely be open to exploring mutually beneficial arrangements.

Broader package

Leverage the discussion on salary expectations as an opportunity to delve into the broader benefits package offered by the organization. Instead of fixating solely on monetary compensation, inquire about additional perks such as health insurance, retirement plans, or professional development opportunities.

This holistic approach demonstrates your consideration of long-term career prospects and organizational fit, transcending the narrow confines of salary negotiations.

Navigating discussions about salary during a job interview can be daunting, but with strategic preparation and a clear understanding of your worth, you can approach these conversations with confidence and poise.

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Money

March surprise: What will the Fed Reserve do this week?

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As anticipation builds ahead of the Federal Reserve’s highly anticipated March meeting, the major US stock indexes have retreated from their record highs, setting the stage for a pivotal week in the financial markets.

On Wednesday, the tension surrounding the Fed’s monetary policy decision will reach its climax.

At 2:00 p.m. ET, the US central bank is scheduled to unveil its latest policy stance and updated economic projections, with investors eagerly awaiting clarity on a crucial question: does the Fed still anticipate three interest rate cuts in 2024?

Recent data indicating persistent inflation levels, contrary to earlier expectations of a rapid decline, has led market forecasts to adjust, now projecting three rate cuts instead of six for the year.

Consequently, the focus shifts to whether the Fed will adjust its stance in response to this prolonged inflationary pressure.

The New York Stock Exchange

Earnings reports

In addition to the Fed’s meeting, this week’s calendar features notable corporate earnings reports, including those from Nike, Lululemon, FedEx, and Micron, scheduled for Thursday.

The IPO market will also witness Reddit’s public debut under the ticker symbol ‘RDDT’ on Thursday, offering insights into the resurgence of new listings in 2024.

Rising food prices drive consumers to embrace buy now, pay later

Meanwhile, Nvidia’s annual GTC conference on Monday will draw attention as investors seek updates on the company’s product roadmap amidst surging demand for its chips driven by the AI boom.

With regards to the Fed, investors are not anticipating any changes to the benchmark interest rates, expected to remain within the range of 5.25%-5.50%, consistent since July last year.

Instead, the focus will be on the Fed’s Summary of Economic Projections (SEP) and Chairman Jerome Powell’s subsequent press conference, which will commence 30 minutes after the policy statement release.

 

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Money

Rising food prices drive consumers to embrace buy now, pay later

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As food inflation continues to grip the nation, more people are turning to buy now, pay later (BNPL) services to navigate the soaring costs of groceries and takeout meals.

With financial pressures mounting and budgets stretched thin, BNPL has emerged as a lifeline for consumers across various income brackets, allowing them to manage their expenses amidst economic uncertainty.

Recent research from PYMNTS Intelligence reveals that approximately 15 million consumers, constituting 6.5% of the US population, relied on BNPL installment loans to cover their grocery bills or manage weekly food expenditures last year.

Buy now, pay later reforms released

Even higher-income households, earning over $100,000 annually, have embraced this payment method, albeit to a lesser extent.

Cost-cutting

The persistently high food prices have prompted households across the income spectrum to adopt cost-cutting measures. While some consumers opt for more affordable grocery stores or compromise on the quality of their purchases, others turn to BNPL to alleviate immediate financial burdens associated with food purchases.

In a bid to attract price-conscious consumers, major food chains like McDonald’s are devising strategies to offer compelling deals and affordable meal options.

However, not everyone is resorting to BNPL for their food purchases.

Some consumers prefer to tighten their belts by dining at home more frequently amid the prevailing economic uncertainty.

Despite the convenience offered by BNPL services, financial experts caution against overreliance on these installment loans.

While BNPL may seem harmless for smaller purchases, there is a risk of accruing unnecessary debt if not managed responsibly.

Delinquent payments could adversely affect one’s credit rating, underscoring the importance of prudent financial management.

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