Gaming has run a parallel race with tech businesses for years now with many industries embracing the competitive advantages.
It’s no secret that eSports is an area that many gamers imagined thriving since the early days of couch multiplayer – Businesses are now witnessing the momentum first-hand with companies such as ONE eSports acting as a vanguard to this new era.
CEO of ONE eSports, Carlos Alimurung was able to shine some light on the industry looking to explain the benefits for players, sponsors, and streamers.
Mobile gaming, whilst often considered “beneath” many traditional gamers have seen exponential growth with the power of smartphones and mobile devices increasing significantly, and eSports teams have noticed the potential of the games on offer and the convenience with which the platforms contain.
Celebrating the narrative of content creators and players within the industry is another area boasted by ONE eSports as they encourage and promote the players, seeing them as no different to athletes seen on a field, court, or even the Olympics. Though as Carlos explains “eSports doesn’t need the Olympics” – A wonderful expression of confidence for a passionate group of gamers desiring to be taken seriously.
Balancing a traditionally male-dominated industry can be a challenging task for a lot of big businesses which look to make a difference.
Articles outlining the struggles of female employees within game development are rife and deeply troubling, with major developers coming under fire for their response to the traumatic experiences inflicted upon women in the gaming industry.
INCLUSION IS PART OF THEIR INDUSTRY MISSION
They seek to enable and uplift players, streamers, and content creators of all genders to succeed – a breath of fresh air in an otherwise tainted space.
The numbers of female players look to increase with nearly 47% of gamers already being female there is plenty of room to see growth within eSports. (It doesn’t matter what gender you are when you’re on the business end of a no-scope trick shot in the arena!)
With brands like Netflix looking to get involved in the gaming industry, it is no longer a question of how but when other major companies will look to plug in and play.
Brands will also need to get smart about how their marketing will be presented to a younger more active audience (without hitting players over the head with it) Games like the basketball simulator: NBA 2K21 integrated unskippible advertising during loading screens which saw fans upset with being force-fed content onto their screens.
And whilst some could argue this made the game more authentic as advertising of course coats the sporting space, there are definitely more clever ways to do this… the spectacle of an esports arena for instance and the opportunities available have untapped potential, again the key is to be clever with the integration of marketing to Gen Z.
EXPANDING REACH
eSport will continue to expand its traditional reach from North America and Southeast Asia through onto Australian shores the question again, is not how but when this will occur as many Aussie gamers go without representation and limited faculty on home soil.
With the pandemic and vaccine rollout yet to play out in full there is a great opportunity to expand the digital market and competitive gaming space worldwide.
U.S. small-business confidence reached its highest point in nearly 3-1/2 years in November, according to the National Federation of Independent Business (NFIB).
The NFIB’s Small Business Optimism Index increased by 8.0 points to 101.7, marking the highest level since June 2021.
This surge followed the recent elections, which saw Donald Trump winning the presidential race and the Republican Party gaining control of Congress.
Small business owners, who typically lean Republican, showed increased confidence, a trend anticipated by economists.
Other sentiment surveys also reported improvements in consumer confidence post-election.
Economic improvement
The percentage of small business owners expecting economic improvement rose significantly, indicating a shift in outlook.
More owners believe now is a good time to expand their business, with expectations for higher sales growth increasing. Concerns about inflation slightly lessened, as fewer owners cited it as their primary issue.
Additionally, the uncertainty index for small businesses dropped, reflecting increased stability in economic expectations.
Despite ongoing labor shortages in various sectors, the number of businesses planning to hire rose to the highest level in a year.
Compensation for employees saw an uptick; 32% of owners reported increases, while a notable percentage plans further raises in the coming months.
An upcoming inflation report will assess the strength of the U.S. stock market rally and influence the Federal Reserve’s rate cut strategy.
The S&P 500 has recorded its third consecutive weekly gain, increasing over 27% year-to-date.
This upward momentum in equities is influenced by expectations of additional Fed interest rate cuts amid a resilient economy.
Friday’s employment report indicated stronger than expected job growth, reinforcing this positive outlook. However, this data is not expected to change the Fed’s rate plans for its upcoming December meeting.
The consumer price index data due on Wednesday may alter this optimistic sentiment if inflation exceeds expectations, posing risks for well-performing stocks.
Experts note that if inflation rates are high, it could create uncertainty for investors before the Fed meeting.
Following the recent jobs report, the probability of the Fed cutting rates has increased, with nearly a 90% chance predicted for a 25 basis point cut.
The consumer price index is expected to rise by 2.7% over the past year.
If CPI results are higher than expected, it might prompt a cautious approach on future cuts, affecting outlooks for 2025.
Additionally, inflation concerns are heightened by the potential introduction of tariffs by President-elect Donald Trump.
Despite these factors, stock prices continue to rise, although there are warning signs of overly optimistic sentiment in the market.
Some analysts maintain a positive view on stocks heading into the year-end, citing a reduction in concerns surrounding the economy and interest rates.