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Fake reviews run rife as consumers take notice

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Fake reviews, positive and negative can cripple brand integrity

Authentic content creation continues to be one of the main ways that brands are connecting with customers online. With Australian business witnessing the damage that fake reviews are having, as some companies commit to writing their own positive content to generate sales.

Kate Musgrove is the Managing Director for Bazaarvoice in the Asia Pacific region and highlights the damage that fake positive reviews can have on brand loyalty.

Business owners seeking a solid understanding of customer expectation in today’s digital world are starting to understand the difference between what brings active engagement or complete disregard.

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Politics in the workplace: Musk backs Trump, while his workers donate to Harris

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Workers associated with Elon Musk’s companies, including Tesla & SpaceX have reportedly made substantial donations to Kamala Harris’ campaign, despite Musk publicly supporting Donald Trump.

Employees from Elon Musk’s companies have thrown their financial support behind Vice President Kamala Harris, despite Musk publicly backing Donald Trump.

This comes as Musk, one of the world’s wealthiest men, has voiced his support for Trump in the 2024 presidential race.

Even with their boss firmly on Trump’s side, employees from his companies are backing Democrats in the upcoming election. #featured #trending

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U.S. Federal Reserve announce rate cut, show great confidence in economy

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The Federal Reserve has delivered a big rate cut to boost the economy while inflation slows.

The central bank slashed interest rates by a half percentage point, hoping to protect the job market while inflation inches closer to its 2% goal.

Fed Chair Jerome Powell says the decision reflects growing confidence in balancing the economy’s growth with low inflation. #featured #trending

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Eight killed after fatal pager explosions across Lebanon

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Militant group Hezbollah has promised swift punishment against Israel after deadly pager explosions rocked Lebanon, killing eight and wounding thousands.

WARNING: This story contains graphic footage.

The blasts, targeting Hezbollah strongholds, mark the biggest escalation in nearly a year of conflict.

Israel has not responded to questions about the explosions, as tensions between the two sides continue to rise.

Hezbollah, who claims some of its fighters were killed in the blasts, has vowed that Israel will face consequences. #featured #trending

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