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Fake reviews run rife as consumers take notice

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Fake reviews, positive and negative can cripple brand integrity

Authentic content creation continues to be one of the main ways that brands are connecting with customers online. With Australian business witnessing the damage that fake reviews are having, as some companies commit to writing their own positive content to generate sales.

Kate Musgrove is the Managing Director for Bazaarvoice in the Asia Pacific region and highlights the damage that fake positive reviews can have on brand loyalty.

Business owners seeking a solid understanding of customer expectation in today’s digital world are starting to understand the difference between what brings active engagement or complete disregard.

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Tackling the existing gender gap in the biotech sector

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Skilling women researchers and nurturing women CEOs

Today’s society is very advanced – in so many ways.

From the cars people drive, to the way they communicate with one another, to the places people can travel to – and how they can get there.

But unfortunately, gender disparity is still evident for female CEOs, particularly in the Biotech sector.

Most people know that gender inequality still exists in some form, but often no action is taken to change it. With women being underrepresented, it might be having a negative impact on the overall outcomes.

“In order to run a company, one has to be worth more than just their research capabilities, there’s lots of more skills that are necessary,” Dr. Zeenia Kaul from Reheva Biosciences reveals. “During my training as a researcher, I was not necessarily offered an opportunity to learn those skills.

“I had to learn them on job.

“Some of the skills necessary to run a successful biotech startup or business are very different.

“As a scientist, I should be able to read a balance sheet and understand what it means for my business.

“I was very fortunate to have business education that allowed me to get the skillset and have a co-founder who had started companies and expanded them.”

Image: file

Cure Brain Cancer Foundation CEO Lance Kawaguchi reveals a similar tale of not many females being – or becoming CEOs – in the sector.

“When I joined the not-for-profit sector two years ago, I didn’t really see any women CEOs,” Kawaguchi adds. “That’s why I wanted to make sure that all the funds that we raised, are going to be dispersed based off merit, not on gender.”

So, how can change be facilitated, not only in the sector but across the board?

“I want to create an ecosystem, so that the biotechs are provided with the commercial experience of how to do intellectual property (IP) law; how to read a balance sheet when you’re doing a debt deal,” Kawaguchi asserts.

“I find many of the researchers, brilliant as they are, don’t have the finance or the business acumen.

“And that’s one thing I’m trying to provide – not only the funding, but also the support to fill in the gaps, to help them progress through each phase,” he says.

Another major obstacle that Kawaguchi points out is the lack of funding given to some companies at Phase zero, especially those startups that don’t have a track record of successful venture capital raises.

“How do you get a track record if you’re not given an opportunity?” he posits. “The more we can support that Phase zero phase or Phase one research, the more shots on goal.

“And this is how we get more from the bench to the bedside – by supporting the front end of the pipeline.”

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Frequent Flyer Points: The Key to Confirmed Business Class Flights?

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Increase of frequent flyer programs offered by airlines creates achievable and comfortable travel

It is becoming more apparent that the days of hoping for an upgrade when flying are gone.

With the increasing popularity of frequent flyer programs, more and more people are taking advantage of their accumulated points to secure confirmed business class flights.

The beauty of this trend is that it eliminates the risk of having to settle for a less comfortable economy class seat.

Flyers have found that they can redeem their points for business class tickets on a number of airlines, including some of the world’s most well-known carriers.

This allows them to enjoy the many benefits of a premium cabin, such as extra legroom, luxurious seating, and gourmet meals.

It also means that they can arrive at their destination refreshed and ready for business or leisure.

Steve Hui, also known as The Points Whisperer, is assisting his clients with his flight concierge service to help them turn their points into confirmed business class flights, by-passing the risk of hoping for an upgrade.

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Elite Champagne sharing its sparkle worldwide

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International sporting events present a wonderful opportunity to celebrate in style

 

Founded in 1785, Piper-Heidsieck has been producing high-quality champagne with a unique style and character, making it one of the world’s favourite and most sought-after champagnes.

One of the key factors that sets Piper-Heidsieck apart from other champagne brands is the talent of its winemakers and passion for the art of winemaking which, are evident in every bottle of Piper-Heidsieck champagne.

Piper-Heidsieck is a perfect example of how high-quality champagne can be accessible and affordable. Despite its reputation for being one of the world’s finest champagnes, it offers exceptional value-for-money. The depth and complexity of its flavours make it an ideal choice for those who appreciate premium champagne but do not want to break the bank. 

 

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