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Digital witchcraft: the rise of the virtual coven

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Technology has driven witchcraft from the fringes, right into our Instagram feeds

If you’ve seen tarot, crystals or meditation pop up on your TikTok ‘for you page,’ it’s likely that you’ve stumbled across #witchtok. As interest in traditional religion dwindles, young women are using this space to reclaim their spirituality.

The unexpected rise of #witchtok

The ‘witchtok’ hashtag has racked up a total of over 11 billion views since it kicked off on TikTok in 2019. Since then, the community has established an impressive following on other social platforms like Instagram and Twitter.

https://www.tiktok.com/@witchtokboy/video/6967155116147215621?lang=en&is_copy_url=0&is_from_webapp=v1&sender_device=pc&sender_web_id=6968266470396872193

So what is witchcraft, and why is it so popular online?

David Garland from Pagan Awareness Network says anyone can do witchcraft. He says it’s a craft you can develop with practice, much like knitting.

“Witchcraft is the act of invoking change using your environment.”

David Garland, Pagan Awareness Network

Garland says the Pagan community should embrace #witchtok. “If it makes people think and consider spiritual alternatives, then it’s not a bad thing,” he said.

Spirituality without the rules

The interest in witchcraft driven by #witchtok comes at a time where young people are increasingly turning away from traditional religion.

Danae Moon Thorpe, owner of Spellbox and self-proclaimed witch says many young people are drawn to the community’s founding ideas of empowerment and self-determination. 

“We live in a world that’s increasingly turning away from spirituality,” she says.

“Religion often brings dogma and rules. This is like a philosophy, a way of connecting. It’s a way of being. And it’s different for everyone.”

Danae Moon Thorpe

Rise of the wellness industry

Another reason for the sudden interest in digital witchcraft might even be the rise of the wellness industry.

Wellness is a $700 billion industry and expected to grow to nearly a trillion by 2021.

To me, self care is being real. And being authentic. Often, we lose ourselves so witchcraft is always about connecting with nature and others,” says Danae Moon.

The feminist reclamation

There’s a reason the new witches are primarily young women – experts say witchcraft can be a profoundly feminist practice.

“The major religions of the world are patriarchal and worship men,” says Skye Alexander, author of more than two dozen books on spirituality, including The Modern Guide to Witchcraft. 

“This stimulates an interest in goddess-based spirituality, where it’s all about feminine energy and power.”

Natasha is an Associate Producer at ticker NEWS with a Bachelor of arts from Monash University. She has previously worked at Sky News Australia and Monash University as an Online Content Producer.

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SpaceX to launch final Block 2 Starship soon

SpaceX set for final Block 2 Starship launch on October 13, testing booster reusability and new heat shield advancements

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SpaceX set for final Block 2 Starship launch on October 13, testing booster reusability and new heat shield advancements

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In Short:
– SpaceX will launch its advanced Starship test flight on October 13 from Starbase in Texas.
– The flight marks the first reuse of a Super Heavy booster and includes significant heat shield upgrades.
SpaceX plans to launch its advanced Starship test flight on Monday, October 13, at 6:15 p.m. CT from its Starbase facility in South Texas.
This 11th integrated flight marks the final mission for the Block 2 configuration before transitioning to the more powerful Block 3 variant.Banner

Flight 11 is historical as it will reuse a Super Heavy booster for the first time. Booster 15 will embark on its second flight, having previously completed Flight 8 in March. The booster is equipped with 24 flight-proven Raptor engines to showcase SpaceX’s rapid reusability focus.

Instead of a tower catch, Booster 15 will perform landing tests over the Gulf of Mexico. These data-gathering exercises, which evaluate various descent angles, are vital for future missions and enhance fuel efficiency. They also inform the design of Block 3 boosters, which will be reinforced for steeper descents.

Heat Shield

Significant heat shield upgrades have been made for Flight 11 following issues exposed during the last flight’s reentry. A new “crunch wrap” technique ensures tile security and edge protection. Executive Bill Gerstenmaier detailed that tiles will be mechanically held by a robot, enhancing reliability.

The heat shield is crucial for achieving full rocket reusability, which is essential for future missions to Mars.

SpaceX targets its first uncrewed Mars missions as early as 2026, contingent upon successful technological developments.

SpaceX conducts this flight under a $2.89 billion NASA contract for the Artemis program’s Human Landing System. NASA aims to utilize Starship for lunar missions, tentatively planned for 2027. Live coverage of the mission will commence 30 minutes before liftoff on SpaceX’s platforms.


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Global space investment reaches record $3.5 billion

Global space investment reaches record $3.5 billion in Q3 2025, nearly doubling from last year due to market diversification

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Global space investment reaches record $3.5 billion in Q3 2025, nearly doubling from last year due to market diversification

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In Short:
– Global space investment reached $3.5 billion in Q3 2025, nearly twice last year’s figure.
– Increased government spending and diverse startups are driving growth in the space sector.
Global space investment reached an unprecedented $3.5 billion in the third quarter of 2025, nearly double from $1.79 billion during the same period last year, as per a report by Seraphim Space.
The dramatic increase highlights a more diverse funding landscape where investments are distributed among a wider array of startups.”Historically, most of the capital in the sector was concentrated in just a couple of players, SpaceX and OneWeb,” stated Lucas Bishop, an investment associate at Seraphim Space.

“Now, we see a far more diverse set of investable companies, indicating space has evolved into a broader market.”

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The substantial growth in space investment is largely driven by heightened government spending to support domestic space initiatives in the United States, China, and Europe.

Defence expenditure has become the leading investment catalyst, with the U.S. Space Force projected to receive $40 billion for fiscal year 2026.

Major Funding

China’s Galactic Energy secured the largest funding round, attracting $336 million in September for its Pallas series of reusable launchers.

In the U.S., defence technology firms such as Hadrian, Apex, and Hermeus were at the forefront of major investments.

Public space enterprises have also witnessed significant growth, with Rocket Lab and Planet Labs more than doubling in value.

AST SpaceMobile’s stock surged 306% in 2025, boosted by partnerships with major telecom operators like Verizon and AT&T.

Momentum is expected to persist into 2026 as satellite networks expand, and government procurement increases, paving the way for dual-use technologies in civilian and defence sectors.


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Hollywood agencies criticise OpenAI’s Sora for exploitation

Hollywood agencies criticise OpenAI’s Sora for exploiting creators and infringing intellectual property rights amid rising concerns over AI usage

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Hollywood agencies criticise OpenAI’s Sora for exploiting creators and infringing intellectual property rights amid rising concerns over AI usage

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In Short:
– Top talent agencies, including CAA and UTA, oppose OpenAI’s Sora over client rights and copyright risks.
– Disney and others demand immediate action from OpenAI to address copyright infringements related to Sora.

Top Hollywood talent agencies have expressed strong opposition to OpenAI’s new video creation app, Sora. The Creative Artists Agency (CAA) voiced concerns about significant risks to their clients and intellectual property rights.CAA represents high-profile clients such as Doja Cat and Scarlett Johansson. The agency questioned OpenAI’s commitment to compensating creators for their work, suggesting that their practices might ignore global copyright principles.

They stated, “Control, permission for use, and compensation is a fundamental right of these workers.”

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United Talent Agency (UTA) echoed similar sentiments, labelling Sora’s actions as “exploitation, not innovation.” UTA reinforced that human talent is irreplaceable and affirmed its commitment to defending its clients’ rights. OpenAI has indicated it will implement measures to limit the generation of well-known characters and enhance control for rightsholders.

Industry Response

The memo from WME instructed agents to ensure that all clients are opted out of the latest Sora updates. Disney also took a firm stance, clarifying it had not granted OpenAI permission to use its copyrighted content.

The Motion Picture Association urged immediate action from OpenAI to address copyright infringements related to Sora.

Concerns over generative AI’s impact on copyright have surged within the entertainment industry.

Major companies like Universal and Disney have already pursued legal action against other AI firms over similar issues, highlighting a growing fear regarding the protection of intellectual property.


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