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Digital witchcraft: the rise of the virtual coven

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Technology has driven witchcraft from the fringes, right into our Instagram feeds

If you’ve seen tarot, crystals or meditation pop up on your TikTok ‘for you page,’ it’s likely that you’ve stumbled across #witchtok. As interest in traditional religion dwindles, young women are using this space to reclaim their spirituality.

The unexpected rise of #witchtok

The ‘witchtok’ hashtag has racked up a total of over 11 billion views since it kicked off on TikTok in 2019. Since then, the community has established an impressive following on other social platforms like Instagram and Twitter.

https://www.tiktok.com/@witchtokboy/video/6967155116147215621?lang=en&is_copy_url=0&is_from_webapp=v1&sender_device=pc&sender_web_id=6968266470396872193

So what is witchcraft, and why is it so popular online?

David Garland from Pagan Awareness Network says anyone can do witchcraft. He says it’s a craft you can develop with practice, much like knitting.

“Witchcraft is the act of invoking change using your environment.”

David Garland, Pagan Awareness Network

Garland says the Pagan community should embrace #witchtok. “If it makes people think and consider spiritual alternatives, then it’s not a bad thing,” he said.

Spirituality without the rules

The interest in witchcraft driven by #witchtok comes at a time where young people are increasingly turning away from traditional religion.

Danae Moon Thorpe, owner of Spellbox and self-proclaimed witch says many young people are drawn to the community’s founding ideas of empowerment and self-determination. 

“We live in a world that’s increasingly turning away from spirituality,” she says.

“Religion often brings dogma and rules. This is like a philosophy, a way of connecting. It’s a way of being. And it’s different for everyone.”

Danae Moon Thorpe

Rise of the wellness industry

Another reason for the sudden interest in digital witchcraft might even be the rise of the wellness industry.

Wellness is a $700 billion industry and expected to grow to nearly a trillion by 2021.

To me, self care is being real. And being authentic. Often, we lose ourselves so witchcraft is always about connecting with nature and others,” says Danae Moon.

The feminist reclamation

There’s a reason the new witches are primarily young women – experts say witchcraft can be a profoundly feminist practice.

“The major religions of the world are patriarchal and worship men,” says Skye Alexander, author of more than two dozen books on spirituality, including The Modern Guide to Witchcraft. 

“This stimulates an interest in goddess-based spirituality, where it’s all about feminine energy and power.”

Natasha is an Associate Producer at ticker NEWS with a Bachelor of arts from Monash University. She has previously worked at Sky News Australia and Monash University as an Online Content Producer.

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Musk skeptical of Trump’s $500 billion AI project

Trump announces $500B AI project with tech leaders; Musk questions funding, sparking tensions with OpenAI’s Altman over infrastructure venture.

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Trump announces $500B AI project with tech leaders; Musk questions funding, sparking tensions with OpenAI’s Altman over infrastructure venture.

President Trump announced a $500 billion artificial intelligence infrastructure project, dubbed Stargate, during a press event at the White House on Tuesday. He was accompanied by notable tech executives including OpenAI’s Sam Altman, Oracle’s Larry Ellison, and SoftBank’s Masayoshi Son.

Shortly after the announcement, Elon Musk questioned the feasibility of the project, implying that funding might not be secure. He expressed skepticism about SoftBank’s financial backing, stating they have significantly less than necessary. Musk’s comments reflect an ongoing tension between him and Altman, with whom he has a contentious history regarding OpenAI’s direction.

Despite Musk’s criticisms, Altman responded publicly, asserting that the project’s first site is already in progress. He acknowledged Musk’s achievements but urged him to prioritise the country’s interests over his own business strategies.

Microsoft is identified as a technology partner in the Stargate project, indicating its involvement in building the necessary infrastructure. Microsoft CEO Satya Nadella defended the project’s viability against Musk’s assertions regarding funding.

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Tech

Tech leaders unite for Trump’s inauguration ceremony

Tech leaders court Trump at inauguration, seeking goodwill after rocky past; focus on tariffs as economic strategy moving forward.

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Tech leaders court Trump at inauguration, seeking goodwill after rocky past; focus on tariffs as economic strategy moving forward.

A significant group of tech leaders came together at the inauguration ceremony, highlighting the industry’s influence.

Prominent figures included Amazon’s Jeff Bezos and Meta’s Mark Zuckerberg, who previously faced criticism from Trump but are now fostering better relations. Also present was Apple’s Tim Cook, who built a personal rapport with Trump during his first term.

Google’s CEO Sundar Pichai, a frequent target of Republican criticism, was seen alongside influential advisor Elon Musk. Sergey Brin, co-founder of Google, attended despite his earlier protests against Trump’s policies.

Tech executives’ relationships with Trump were strained during his first term, but this time, they are demonstrating support.

Facing challenges from the current administration’s regulations, many have invested substantial sums in the inaugural events and adjusted their policies to align with Trump’s agenda.

Trump has reciprocated this support, reconciling with former adversaries, and even hinted at assisting TikTok, which he previously sought to ban. The future of this amicable relationship remains uncertain.

In a separate announcement, Trump underscored tariffs as a priority for generating U.S. revenue without taxing citizens. He proposed an “external revenue service” to regulate tariffs and duties, coinciding with plans to review trade policies with China and North American partners.

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Money

Six phases for creating effective AI innovation units

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As artificial intelligence continues to transform industries, businesses face an urgent choice: adapt or risk irrelevance.

In an era of rapid technological advancements, AI innovation units have emerged as vital tools for businesses to maintain competitiveness and adapt to transformative trends.

Establishing an AI innovation unit requires careful planning across six key phases; Hardik Jagda, Founder and CEO of Proximity Works explored these key areas during his exclusive interview on Ticker.

First, assess your readiness by auditing data infrastructure and addressing gaps to lay a solid foundation.

Next, set clear, measurable goals tied to business outcomes, ensuring alignment across teams.

Partnering with external AI experts can fast-track progress while mitigating risks, especially when internal expertise is limited.

Prioritise high-impact projects that deliver tangible value, then follow a structured approach: build, test and scale successful initiatives.

Finally, embed adaptability by fostering a culture of innovation and continuous learning, enabling your organisation to stay agile and resilient in an ever-evolving technological landscape.

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