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Digital witchcraft: the rise of the virtual coven

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Technology has driven witchcraft from the fringes, right into our Instagram feeds

If you’ve seen tarot, crystals or meditation pop up on your TikTok ‘for you page,’ it’s likely that you’ve stumbled across #witchtok. As interest in traditional religion dwindles, young women are using this space to reclaim their spirituality.

The unexpected rise of #witchtok

The ‘witchtok’ hashtag has racked up a total of over 11 billion views since it kicked off on TikTok in 2019. Since then, the community has established an impressive following on other social platforms like Instagram and Twitter.

https://www.tiktok.com/@witchtokboy/video/6967155116147215621?lang=en&is_copy_url=0&is_from_webapp=v1&sender_device=pc&sender_web_id=6968266470396872193

So what is witchcraft, and why is it so popular online?

David Garland from Pagan Awareness Network says anyone can do witchcraft. He says it’s a craft you can develop with practice, much like knitting.

“Witchcraft is the act of invoking change using your environment.”

David Garland, Pagan Awareness Network

Garland says the Pagan community should embrace #witchtok. “If it makes people think and consider spiritual alternatives, then it’s not a bad thing,” he said.

Spirituality without the rules

The interest in witchcraft driven by #witchtok comes at a time where young people are increasingly turning away from traditional religion.

Danae Moon Thorpe, owner of Spellbox and self-proclaimed witch says many young people are drawn to the community’s founding ideas of empowerment and self-determination. 

“We live in a world that’s increasingly turning away from spirituality,” she says.

“Religion often brings dogma and rules. This is like a philosophy, a way of connecting. It’s a way of being. And it’s different for everyone.”

Danae Moon Thorpe

Rise of the wellness industry

Another reason for the sudden interest in digital witchcraft might even be the rise of the wellness industry.

Wellness is a $700 billion industry and expected to grow to nearly a trillion by 2021.

To me, self care is being real. And being authentic. Often, we lose ourselves so witchcraft is always about connecting with nature and others,” says Danae Moon.

The feminist reclamation

There’s a reason the new witches are primarily young women – experts say witchcraft can be a profoundly feminist practice.

“The major religions of the world are patriarchal and worship men,” says Skye Alexander, author of more than two dozen books on spirituality, including The Modern Guide to Witchcraft. 

“This stimulates an interest in goddess-based spirituality, where it’s all about feminine energy and power.”

Natasha is an Associate Producer at ticker NEWS with a Bachelor of arts from Monash University. She has previously worked at Sky News Australia and Monash University as an Online Content Producer.

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TikTok launches Instagram competitor ‘Notes’

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TikTok Notes has launched in Australia & Canada as a formidable competitor to Instagram, offering a unique platform for content creation, text and sharing.

“TikTok Notes is a lifestyle platform that offers informative photo-text content about people’s lives, where you can see individuals sharing their travel tips and daily recipes,” reads the official App Store description.

Take note

The app allows users to create content by combining short videos with text-based notes, closely resembling that of Meta’s Instagram.

Whether it’s sharing a quick tutorial, a personal anecdote, or a thought-provoking message, TikTok Notes is positioned to be a formidable social media platform.

Currently, the app is only available for download and “limited testing” in Australia and Canada.

As it gains momentum, the platform is poised to contest Instagram’s established reign in the social media landscape.

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Tech

Ramifications of a TikTok ban to impact Open Internet

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The United States’ longstanding advocacy for an open internet faces a critical juncture as Congress considers legislation targeting TikTok.

The proposed measures, including a forced sale or outright ban of TikTok, have sparked concerns among digital rights advocates and global observers about the implications for internet freedom and international norms.

For decades, the U.S. has championed the concept of an unregulated internet, advocating for the free flow of digital data across borders.

However, the move against TikTok, a platform with 170 million U.S. users, has raised questions about the consistency of America’s stance on internet governance.

Read more – Big tech to handover misinformation data

Critics fear that actions against TikTok could set a precedent for other countries to justify their own internet censorship measures.

Russian blogger Aleksandr Gorbunov warned that Russia could use the U.S. decision to justify further restrictions on platforms like YouTube.

Similarly, Indian lawyer Mishi Choudhary expressed concerns that a U.S. ban on TikTok would embolden the Indian government to impose additional crackdowns on internet freedoms.

Moreover, the proposed legislation could complicate U.S. efforts to advocate for an internet governed by international organizations rather than individual countries.

China, in particular, has promoted a vision of internet sovereignty, advocating for greater national control over online content.

A TikTok ban could undermine America’s credibility in urging other countries to embrace a more open internet governed by global standards.

 

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Tech

BlackRock CEO Larry Fink says AI leads to higher wages

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Larry Fink, the CEO of BlackRock Inc., has outlined his vision for the impact of the firm’s investment in artificial intelligence.

During the company’s recent earnings call, Fink emphasized the connection between productivity gains driven by AI and the potential for rising wages among BlackRock’s workforce.

He explained the firm’s ambition to leverage AI technology to enhance efficiency, enabling employees to accomplish more with fewer resources.

Fink’s remarks underscore BlackRock’s strategic approach to harnessing AI as a tool for optimising operations and driving organisational growth.

Read more – Australia’s productivity gap widens

By leveraging AI-driven productivity enhancements, the company aims to empower its employees to deliver greater value, thereby paving the way for wage increases across the organisation.

The CEO’s statement reflects a broader trend in the intersection of technology and labor dynamics, where advancements in AI and automation have the potential to reshape workforce dynamics and compensation structures.

Fink’s optimism about the transformative impact of AI investment on employee wages highlights BlackRock’s commitment to embracing technological innovation as a catalyst for sustainable business growth and employee prosperity.

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