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Apple releases iPhone 15 design with “action button”

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Apple enthusiasts worldwide watched on as the tech giant unveiled its latest flagship smartphones, the iPhone 15 Pro and iPhone 15 Pro Max, during the “Wonderlust” iPhone 15 Event.

These cutting-edge devices introduce a stunning titanium chassis, the formidable A17 Pro chip, an innovative Action Button, and an array of other impressive features.

Titanium Elegance

One of the standout features of the iPhone 15 Pro lineup is its titanium chassis with a brushed finish. Not only does this make the device lighter than any previous Pro model, but it also significantly enhances its durability. The contoured frame edges provide a more comfortable grip, and the bezels around the display have been slimmed down for a sleeker look.

Action Button for Enhanced Control

In a bold move, Apple has replaced the mute switch with an Action Button on the iPhone 15 Pro. Users can now toggle between ring and silent modes with a press and hold, accompanied by haptic feedback for confirmation. This multifunctional button allows users to initiate voice memos, access the camera, activate favorite accessibility features, or run shortcuts, enhancing overall usability.

Apple’s A17 Pro chip takes center stage with a groundbreaking 3-nanometer process. Featuring a six-core CPU, it boasts a 10% faster CPU performance and an astonishing 20% faster GPU performance. The 16-core neural engine accelerates machine learning tasks, capable of processing a staggering 35 trillion operations per second. Additionally, a redesigned GPU with hardware-accelerated ray tracing and Mesh shading brings console-like gaming experiences to the iPhone.

Photography enthusiasts will appreciate the iPhone 15 Pro’s improved camera system. The main camera flaunts a larger sensor, reduced lens flare, and enhanced low-light performance for Portraits and Night mode. The 24MP super-high-resolution default mode promises breathtaking shots. The Pro Max model offers a 5x optical zoom, optical image stabilization, and advanced autofocus capabilities. The Ultrawide camera has an anti-reflective coating and improved Night mode and Smart HDR.

Fast Data Transfer

Both iPhone 15 Pro models feature a USB-C port for lightning-fast charging and data transfer, supporting up to 10Gbps transfer speeds. The A17 Pro chip enables seamless transfers of ProRaw photos and ProRes videos to external storage devices, with support for 4K60 recording.

The iPhone 15 Pro introduces a next-generation Portrait mode that detects subjects after taking a photo. Focus and depth control tools enable post-capture adjustments. Night mode and Smart HDR improvements ensure stunning shots in any lighting conditions. The second-generation Ultra Wideband chip extends connectivity, and support for Wi-Fi 6E, Qi2 charging, and Thread opens doors to future Home app integrations.

Safety and Convenience

Emergency SOS via Satellite allows users to connect to a satellite for roadside assistance. Audio quality during calls has been enhanced with advanced machine learning.

The iPhone 15 Pro lineup is available in Black Titanium, White Titanium, Blue Titanium, and Natural Titanium. The iPhone 15 Pro starts at $999 for 128GB of storage, while the iPhone 15 Pro Max starts at $1,199 for 256GB of storage.

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Australia’s workforce revolution sets the stage for a four-day work week

Australia’s AI Workforce Revolution: Automation Paves the Way for a Four-Day Work Week and New Job Redesigns.

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Australia’s AI workforce revolution: automation paves the way for a four-day work week.

In Short

UiPath’s report highlights the rapid shift towards “agentic automation,” where AI makes autonomous decisions, encouraging businesses to reassess roles and harness automation for productivity. This evolution may enable a four-day work week and necessitates the retraining of staff while ensuring regulations are in place for trust and compliance with AI integration.

The trend towards work reallocation is rapidly advancing, with UiPath’s new report identifying significant shifts in AI and automation.

Key insights from the report suggest a move towards “agentic automation,” where AI begins to make autonomous decisions. Yelena GalstianHead of Solutions and Customer Advisory at UiPath shares her key insights.

Organisations are encouraged to reassess existing roles and identify areas where automation can enhance productivity.

A critical aspect will be the orchestration of collaboration between human employees, AI agents, and software robots to ensure effective teamwork.

Looking ahead, the motto for businesses is to “redesign and reassign” processes while considering how AI can handle repetitive tasks, allowing human employees to focus on more complex responsibilities.

As organisations embrace these changes, we could see a potential transition to a four-day work week, made feasible through increased efficiency and productivity from AI.

For further insights into the research and methodologies for implementing AI in business, interested parties can connect with the UiPath team through their website.

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Future of hospitality: AI, smart automation, and record-breaking 2025 travel growth

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As global tourism revenue surges, cutting-edge technology and automation are revolutionising the hospitality industry.

Global travel demand remains strong heading into 2025, with industry experts predicting record-breaking tourism revenue.

According to the World Travel & Tourism Council, global tourism revenue is set to hit $1.9 trillion this year.

With record-breaking growth projected for the travel industry, hospitality leaders are embracing AI, automation, and luxury innovations to enhance guest experiences.

As demand for international travel remains strong, hospitality businesses are adapting to evolving traveler expectations through technology and innovation.

One of the key trends shaping the industry is the rise of artificial intelligence and smart automation.

From AI-powered customer service to energy-efficient hotel management systems, technology is redefining guest experiences.

Luxury boutique hotels like London’s Eccleston Square Hotel are at the forefront of this transformation.

Known as one of the world’s most technologically advanced hotels, Eccleston Square has recently unveiled a major tech upgrade.

The hotel is now using Apple TVs from ROOMNET, an advanced automation system developed with Leading Edge Automation, and a cutting-edge building management system by HSYCO. These innovations enhance operational efficiency while maintaining a commitment to sustainability.

These enhancements work in sync with the hotel’s property management system, MEWS, to create a smarter, more sustainable hospitality experience.

As AI continues to reshape the hospitality landscape, Eccleston Square Hotel’s approach reflects the industry’s broader shift toward innovation, efficiency, and sustainability—paving the way for the future of luxury travel.

Olivia Byrne, Owner and Company Director Eccleston Square Hotel joins Veronica Dudo to discuss.

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Nightmare for Labour as Reform UK leads in poll

Reform UK surpasses Labour in polling for first time, with Brexit leader Nigel Farage gaining support amid Conservative decline.

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Reform UK surpasses Labour in polling for first time, with Brexit leader Nigel Farage gaining support amid Conservative decline.

In Short

Reform UK, led by Nigel Farage, has overtaken Labour in a YouGov poll with 25% support, while Labour sits at 24% and the Conservatives at 21%. This shift indicates growing discontent with the government, particularly as Conservative leader Kemi Badenoch struggles to regain support.

The poll, conducted among 2,223 adults at the beginning of February, shows Reform UK at 25 percent support, a rise of two points from the previous poll.

Labour has declined by three points to 24 percent, while the Conservative Party has dropped to 21 percent.

While these results are notable, the next general election is not required until August 2029, and Reform’s lead falls within the poll’s margin of error. POLITICO’s Poll of Polls shows Labour and Reform both at 25 percent, with Conservatives at 22 percent.

This polling data is troubling for the government, particularly after Labour’s dominance in the last election, where they achieved a majority with 33.7 percent of the vote. Reform UK was in third place with 14.3 percent.

The findings also reflect poorly on Conservative leader Kemi Badenoch, who seeks to restore support following recent losses.

YouGov indicates that 24 percent of those who voted Conservative in July would now choose Reform, with 43 percent of Conservative voters in 2024 favouring a merger between the two parties.

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