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AI’s impact on how parents choose schools

AI revolutionises parents’ school search, offering personalised responses instead of traditional search engine results

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AI revolutionises parents’ school search, offering personalised responses instead of traditional search engine results.

In Short:
– Parents are using AI tools like ChatGPT to find schools that meet specific criteria.
– Schools must enhance online presence and content for better visibility in AI search results.

AI is transforming how parents find suitable schools. In this episode of Beyond Education, Ticker’s Ahron Young and Enquiry Tracker‘s Greg Campitelli are joined by Enrolment Catalyst’s Rick Newberry to discuss how parents are increasingly using AI tools like ChatGPT for targeted inquiries, seeking schools that meet specific criteria such as arts or academics. These AI systems provide comprehensive answers rather than simple lists of links, thereby reshaping the admissions landscape.

School leaders must recognise the potential of AI in enhancing digital visibility. Unlike traditional SEO, AI aggregates information from multiple sources to offer parents tailored content. It is critical for schools to ensure their online presence is robust, as outdated or vague information can hinder their discoverability in AI-generated responses.

Content Strategy

Schools should conduct audits of their websites, focusing on clear and engaging content. Implementing structured FAQs and maintaining up-to-date reviews can enhance visibility in AI search results. Blogging about school features, values, and community engagement is also essential to foster a compelling narrative in the increasingly competitive educational landscape.


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Rethinking cybersecurity: focus on human response, not error

Stop blaming human error and start focusing on understanding human response in cybersecurity

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Stop blaming human error and start focusing on understanding human response in cybersecurity

In Short:
– Cybersecurity should focus on human response rather than just human error to improve safety.
– Understanding emotional triggers can enhance training and interventions for better decision-making under stress.
On this episode of Ticker Clicks, host Jacqueline Jayne dives into the error of blaming human error. In cybersecurity, the focus on human error fails to address the real issue: human response.
Despite significant investments in training and awareness programs, the rate of human error remains unchanged. This indicates a need for a shift in perspective. Instead of blaming individuals for mistakes, organisations should analyse how people react in high-pressure situations.

Understanding emotional responses such as curiosity, urgency, and fear is crucial since these factors often lead to successful cybercrimes.

By integrating behavioural science and psychology, we can create better interventions that promote safer choices under stress. This includes simplifying decision-making and fostering secure habits.


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Human risk management: more than compliance training

Human risk management: a vital business enabler, not just a compliance exercise, insists SoSafe’s Andrew Pedroso

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Human risk management: a vital business enabler, not just a compliance exercise.

In Short:
– Executives often misinterpret Human Risk Management as just compliance training, missing its business value.
– Leadership must engage in HRM to enhance security awareness and operational culture.
Human Risk Management (HRM) often faces misconceptions among executives, who tend to view it merely as compliance training. However, this perspective overlooks its potential value as a business enabler.

Ticker Clicks host Jacqueline Jayne is joined by Andrew Pedroso, Head of APAC at SoSafe to discuss the the link between HRM and tangible business outcomes. It requires a cultural shift within organisations, fundamentally changing how HRM is perceived and implemented.

Leadership Role

Senior leaders must actively participate in promoting HRM practices. This involves initiating discussions with IT departments and embedding security awareness into the company culture. A proactive approach from leadership ensures HRM transcends being a mere policy, evolving into a fundamental aspect of operations.

In conclusion, HRM is not solely a compliance matter; it is essential for protecting revenue, trust, and organisational culture. Leadership engagement is vital, so taking responsibility and initiating conversations within teams is encouraged to foster a security-conscious environment.


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Who is responsible for our online safety today

Shared responsibility is crucial for online safety, mirroring the layered approach of road safety systems

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Shared responsibility is crucial for online safety, mirroring the layered approach of road safety systems

In Short:
– Online safety requires shared responsibility from parents, schools, governments, and tech companies.
– A cohesive approach is needed to enhance digital literacy and user security.
On this episode of Ticker Clicks, host Jacqueline Jayne asks the big questions: who is responsible for online safety?
As technology becomes integral to our lives, the question of shared responsibility grows more pressing. Everyone, from parents to tech companies, plays a role in online safety, yet clear structures are lacking.
To understand this, consider road safety: Parents educate children, schools reinforce lessons, and governments implement regulations.
In contrast, online safety lacks such a cohesive system.Parents often struggle to guide children on digital behaviour, while schools provide inconsistent lessons. Governments continue to lag in setting comprehensive protections, and tech companies frequently favour convenience over user safety.
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