AI’s evolving role in school marketing explored

In Short:
– AI enhances school marketing by automating repetitive tasks, allowing staff to focus on strategy and human connection.
– Schools must prioritise human storytelling, secure data practices, and personalised marketing to succeed in a competitive environment.

Host Greg Campitelli speaks with Daniel Clarke, founder and CEO of Ubiq Education, on navigating this technological shift.AI serves as an augmentation tool for small marketing teams, managing repetitive administrative tasks.

This allows staff to concentrate on strategy and foster genuine human connections.

While AI aids in structure and content, storytelling and trust-building must remain human-centred.

Schools must adhere to security measures, especially regarding data privacy and deep fake risks.

A comprehensive AI policy should outline acceptable practices, particularly for public large language models.

In a competitive landscape, schools need to personalise marketing efforts.

Integrating contextual data from family research journeys into admissions systems, like Enquiry Tracker, enhances the experience for prospective families.

To future-proof strategies, schools should adopt an experimental approach. Embracing new tools and learning from trial and error is essential.

Maintaining or increasing marketing budgets is crucial for ongoing success despite financial pressures.

Challenges facing modern schools should be reframed as opportunities for innovation, utilising AI for improved efficiency.