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Affordable and Borderless PR with Coleegs

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80% of businesses cannot tell their story. Why? Social Media is overcrowded with 2BN posts a day – PR Agencies are expensive and outdated – and ‘Spray and Pray’ news distribution services are ineffective.

Problems exist on the other side of the equation too; the media industry has been drastically affected by the shift to digital and social media – leaving approximately 60% of journalists looking for work or taking on self-employed roles.

Seeing that change was long overdue, entrepreneur Manni Sidhu, his cofounding team, and a global team of PR industry experts went out to tackle the problem, and built ‘Coleegs’ – an End to End platform that specializes in Media Outreach, helping businesses get published in traditional media across the globe.

Their mission – ‘To Make Media Outreach Affordable and Borderless.’

With the careful combination of world class journalists, publicists, and digital transformation the Coleegs team built a groundbreaking model for PR, unrivalled by traditional providers:

  • No Retainers – flexible media outreach plans with no expiry.
  • Clients work directly with an individual or team of international journalists and publicists with years of industry ties, knowledge, and strategic capabilities.
  • No Borders – Coleegs has journalists and publicists retained across numerous countries, able to deploy media outreach in Real Time, and at a fraction of the cost to engaging multiple agencies.
  • Performance – our team carefully selects media targets for every client project, no spray and pray.
  • Beyond Press Releases – 90% of press releases don’t get read. Coleegs secures real media coverage – Published Opinion Editorials, Features, Exclusives, Guest Commentary, TV/Radio interviews and more.

The careful application of technology into a traditionally hands-on service driven industry has been instrumental in bringing the capabilities above to market – eliminating unnecessary agency manpower and admin costs, automating time consuming workflows, and the ability to execute projects at scale via custom built collaborations tools.

The result has been beyond expectation – since inception in early 2019, Coleegs has told 200+ stories of businesses and industry leaders across 4 continents – stories that would have otherwise gone untold, and has led to our clients expanding to new markets, building thought leader credibility, growing sales, and much more.

All the while creating a social impact and securing steady income and projects for self-employed journalists across the globe, who can focus on delivery and telling amazing stories.

For more information, head to http://www.coleegs.com/

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Leaders

Young author Maya Ahmed publishes debut novel at 13

Young author Maya Ahmed publishes debut novel at 13, blending ’80s sci-fi and mystery with teenage themes

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Young author Maya Ahmed publishes debut novel at 13, blending ’80s sci-fi and mystery with teenage themes

In Short:
– Maya Ahmed published her first novel, Operation R.A.D. at 13, blending sci-fi and mystery with teen struggles.
– Maya aims to become a renowned author and hopes her book will someday be adapted into a film.

At just 13 years old, Maya Ahmed has made her literary debut with Operation R.A.D., a gripping sci-fi mystery. Set in the vibrant 1980s, the novel follows a group of teens as they navigate friendship, loyalty, and bullying while facing a global threat. Maya’s love for ’80s sci-fi, combined with her own teenage experiences, gives the story a unique and authentic perspective.

Balancing schoolwork and writing, Maya dedicated early mornings and after-school hours to bring her novel to life. She began with detailed character sketches and a structured plot outline before expanding them into a full narrative filled with suspenseful scenes and an exciting climax.

Her father, Santo Ahmed, highlights Maya’s determination and the unwavering support of their family in pursuing her dreams. Maya encourages other young writers to stay focused, avoid distractions, and follow their passions. She hopes Operation R.A.D. will not only inspire readers but also one day be adapted for the big screen.

Operation R.A.D. was published by Hembury Books and is now available on Amazon.

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UAE and Saudi Arabia lead MENA’s gaming economy

UAE and Saudi Arabia drive gaming economy growth, positioning MENA as global industry leader, says Chris Hewish from Xsolla

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UAE and Saudi Arabia drive gaming economy growth, positioning MENA as global industry leader, says Chris Hewish from Xsolla

In Short:
– UAE and Saudi Arabia are committed to fostering a thriving local gaming market through government initiatives.
– The MENA region is rapidly growing as a gaming market, with revenue projected to reach $8 billion.

The Middle East is fast emerging as a global gaming hotspot, with the UAE and Saudi Arabia driving growth. Once considered secondary markets, both nations are now positioning the MENA region as a central player in a sector worth billions, supported by ambitious government strategies.

Chris Hewish, president of Xsolla, says this growth is intentional. Governments are creating the infrastructure, policies, and investment frameworks needed for long-term, sustainable gaming ecosystems, focusing on attracting talent, capital, and leading global companies.

Gaming powerhouse

UAE has become a focal point with its Gaming 2033 initiative, which simplifies visas, business licences, and access to funding. The country has attracted more than 350 gaming companies, including international giants like Riot and Ubisoft, while drawing talent from the UK and beyond. Saudi Arabia, through Vision 2030, is taking a complementary but distinct approach, investing heavily in local studios and acquiring stakes in global firms such as Savvy Games and Electronic Arts, aiming to build a strong domestic gaming ecosystem.

The MENA gaming market has surged from $3 billion to $8 billion annually, powered by a young, tech-savvy population with disposable income and high digital adoption. The Gulf is rapidly becoming a gaming powerhouse, with both Dubai and Riyadh contributing in their own ways. For Hewish, this is more than market expansion — it’s a strategic push to diversify economies and cement the MENA region as a major force in the global gaming industry.

For more information, you may visit Xsolla


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Understanding spikes versus sustainable growth in business

Raffy Sgroi discusses sustainable growth vs temporary spikes in business performance for lasting success and balance

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Raffy Sgroi discusses sustainable growth vs temporary spikes in business performance for lasting success and balance

In Short:
– Raffy Sgroi explains that growth is sustainable and requires a strong team, unlike short-term spikes from trends.
– Businesses should focus on systems and leadership for lasting success, ensuring they aren’t reliant on the owner’s presence.

Raffy Sgroi from Sage Advice highlights a crucial distinction in business performance: the difference between temporary spikes in results and genuine, sustainable growth.

True growth is defined by a business’s ability to scale sustainably, maintaining quality and stability without added stress. It is not simply about becoming faster, bigger, or chasing rapid expansion—a mindset often associated with hustle culture that rarely lasts.

In contrast, a spike represents a short-lived increase in results, typically driven by seasonal promotions, viral trends, or one-off marketing campaigns. While spikes can boost numbers temporarily, they do not equate to long-term success. Genuine growth, on the other hand, is marked by consistent demand increases, measurable improvements such as higher conversion rates, and a stable foundation for the future.

Financial metrics

Many businesses make the mistake of attempting rapid scaling without a solid team or infrastructure in place. To transform a spike into sustained growth, it is essential to strengthen the team, ensure the repeatability of successful initiatives, and maintain a close understanding of financial metrics—including cash flow and revenue—rather than relying solely on an accountant’s reports.

Sgroi recommends analyzing business performance over 90-day cycles and regularly monitoring key metrics. Assessing operational capacity before taking on new expenses is critical, as unchecked expansion can create unnecessary stress and inefficiencies.

Ultimately, true business success lies in the ability to operate independently of the owner’s daily involvement. Sustainable growth supports a healthy work-life balance and is grounded in strong leadership, disciplined processes, and strategic planning.

Raffy Sgroi can be found at sage.au or on LinkedIn for further insights into building scalable, enduring businesses.

 


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