Connect with us
https://tickernews.co/wp-content/uploads/2023/10/AmEx-Thought-Leaders.jpg

Leaders

Affordable and Borderless PR with Coleegs

Published

on


80% of businesses cannot tell their story. Why? Social Media is overcrowded with 2BN posts a day – PR Agencies are expensive and outdated – and ‘Spray and Pray’ news distribution services are ineffective.

Problems exist on the other side of the equation too; the media industry has been drastically affected by the shift to digital and social media – leaving approximately 60% of journalists looking for work or taking on self-employed roles.

Seeing that change was long overdue, entrepreneur Manni Sidhu, his cofounding team, and a global team of PR industry experts went out to tackle the problem, and built ‘Coleegs’ – an End to End platform that specializes in Media Outreach, helping businesses get published in traditional media across the globe.

Their mission – ‘To Make Media Outreach Affordable and Borderless.’

With the careful combination of world class journalists, publicists, and digital transformation the Coleegs team built a groundbreaking model for PR, unrivalled by traditional providers:

  • No Retainers – flexible media outreach plans with no expiry.
  • Clients work directly with an individual or team of international journalists and publicists with years of industry ties, knowledge, and strategic capabilities.
  • No Borders – Coleegs has journalists and publicists retained across numerous countries, able to deploy media outreach in Real Time, and at a fraction of the cost to engaging multiple agencies.
  • Performance – our team carefully selects media targets for every client project, no spray and pray.
  • Beyond Press Releases – 90% of press releases don’t get read. Coleegs secures real media coverage – Published Opinion Editorials, Features, Exclusives, Guest Commentary, TV/Radio interviews and more.

The careful application of technology into a traditionally hands-on service driven industry has been instrumental in bringing the capabilities above to market – eliminating unnecessary agency manpower and admin costs, automating time consuming workflows, and the ability to execute projects at scale via custom built collaborations tools.

The result has been beyond expectation – since inception in early 2019, Coleegs has told 200+ stories of businesses and industry leaders across 4 continents – stories that would have otherwise gone untold, and has led to our clients expanding to new markets, building thought leader credibility, growing sales, and much more.

All the while creating a social impact and securing steady income and projects for self-employed journalists across the globe, who can focus on delivery and telling amazing stories.

For more information, head to http://www.coleegs.com/

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Leaders

AI transforms business operations and decision-making processes

AI revolutionises business operations, boosting efficiency, innovation, and decision-making while tackling complex challenges across various industries

Published

on

AI revolutionises business operations, boosting efficiency, innovation, and decision-making while tackling complex challenges across various industries

In Short:
– AI is reshaping organisations by enhancing workflows, customer engagement, and decision-making across industries.
– Companies must adopt responsible AI practices and ensure specialist knowledge within executive teams for informed decisions.

Artificial intelligence is reshaping organisational operations, improving workflows, customer engagement, and strategic decision-making across industries. Lauren Hawker-Zafer from Squirro discussed the key business challenges AI is helping to address.AI is crucial for navigating complex ecosystems. It enhances efficiency and unlocks growth opportunities. Recently, AI transitions from an advantage to essential for resilience and innovation. Squirro focuses on productivity, operational cost reduction, and unifying work processes.

Banner

Benefits of AI are measurable, driving tangible results like faster project delivery and reduced operational costs. Improved forecast accuracy and real-time predictive analytics enhance supply chain efficiency with visible impacts on customer experience.

Future Preparations

Organisations must prepare for the next AI adoption wave, with a focus on responsible AI practices. Different countries are adopting varied approaches; the US favours rapid experimentation, while the EU promotes a slower, regulated method. Understanding AI developments is essential, and having AI specialists within executive teams is increasingly important for informed decision-making.

For more information on Squirro, visit squirro.com. Their podcast, Redefining AI, provides accessible insights into AI developments and how to adopt secure, private, and scalable AI solutions in organisations.


Download the Ticker app

Continue Reading

Leaders

Cooling innovations crucial for efficient data centres

Data centres require advanced cooling solutions for efficient, sustainable operations amid rising demands from AI and high-performance computing

Published

on

Data centres require advanced cooling solutions for efficient, sustainable operations amid rising demands from AI and high-performance computing

In Short:
– Data centres are vital for IT infrastructure, requiring innovative cooling solutions due to rising global demand.
– High-density cooling technologies, like liquid cooling, improve efficiency and sustainability in managing heat.

Advancements in data centre cooling solutions are essential as global demand rises. Effective management of heat within these facilities plays a vital role in operational efficiency and sustainability.

Lizzi Long from Interactive discusses the significance of data centres, describing them as essential digital warehouses housing organisational IT infrastructure.As demand for data centres increases, particularly with the rise of AI, new challenges arise related to cooling technologies.

Traditionally, air cooling has dominated, but the emergence of high-performance computing necessitates more innovative methods. Water cooling systems now prove to be more efficient in managing heat due to water’s superior thermal conductivity compared to air.Banner

High-density cooling systems like direct liquid cooling and immersion cooling have emerged. Direct liquid cooling efficiently targets hotspots in servers, utilising a coolant loop to ensure energy-efficient operation.

Download the Ticker app

Continue Reading

Leaders

Smart sustainable solutions for next-gen buildings

Smart tech helps mid-sized Australian buildings cut energy costs, meet compliance, and improve operations amid rising prices and sustainability targets

Published

on

Smart tech helps mid-sized Australian buildings cut energy costs, meet compliance, and improve operations amid rising prices and sustainability targets.

In Short:
– Mid-sized buildings face pressure to innovate due to rising energy costs and lack accessibility to affordable solutions.
– Smart building technology can reduce energy waste by up to 50% and enhance user experience in various sectors.

As energy prices increase, mid-sized facilities face pressure to innovate. New tools making smart building technology accessible are now emerging.

Louise Monger from Schneider Electric discusses why mid-sized buildings have been overlooked in energy innovation. Small and mid-sized buildings, such as those in the retail, hospitality, and educational sectors, often lack access to affordable and scalable energy solutions. With increasing operational costs, these sectors are becoming more vulnerable.

Energy Efficiency

Compliance with sustainability goals is becoming increasingly important for SMEs. Climate-related financial disclosures implemented in Australia require businesses to report on climate risks and actions. Scalable technology can simplify this reporting process, facilitating adherence to governance obligations.

By providing visibility into performance across multiple sites, managers can make informed decisions, benchmark successes, and enhance overall operations, ultimately benefiting customers through improved conditions.

For more information, engage with Schneider Electric on LinkedIn or through their website.


Download the Ticker app

Continue Reading

Trending Now