80% of businesses cannot tell their story. Why? Social Media is overcrowded with 2BN posts a day – PR Agencies are expensive and outdated – and ‘Spray and Pray’ news distribution services are ineffective.
Problems exist on the other side of the equation too; the media industry has been drastically affected by the shift to digital and social media – leaving approximately 60% of journalists looking for work or taking on self-employed roles.
Seeing that change was long overdue, entrepreneur Manni Sidhu, his cofounding team, and a global team of PR industry experts went out to tackle the problem, and built ‘Coleegs’ – an End to End platform that specializes in Media Outreach, helping businesses get published in traditional media across the globe. Their mission – ‘To Make Media Outreach Affordable and Borderless.’
With the careful combination of world class journalists, publicists, and digital transformation the Coleegs team built a groundbreaking model for PR, unrivalled by traditional providers:
No Retainers – flexible media outreach plans with no expiry.
Clients work directly with an individual or team of international journalists and publicists with years of industry ties, knowledge, and strategic capabilities.
No Borders – Coleegs has journalists and publicists retained across numerous countries, able to deploy media outreach in Real Time, and at a fraction of the cost to engaging multiple agencies.
Performance – our team carefully selects media targets for every client project, no spray and pray.
Beyond Press Releases – 90% of press releases don’t get read. Coleegs secures real media coverage – Published Opinion Editorials, Features, Exclusives, Guest Commentary, TV/Radio interviews and more.
The careful application of technology into a traditionally hands-on service driven industry has been instrumental in bringing the capabilities above to market – eliminating unnecessary agency manpower and admin costs, automating time consuming workflows, and the ability to execute projects at scale via custom built collaborations tools.
The result has been beyond expectation – since inception in early 2019, Coleegs has told 200+ stories of businesses and industry leaders across 4 continents – stories that would have otherwise gone untold, and has led to our clients expanding to new markets, building thought leader credibility, growing sales, and much more.
All the while creating a social impact and securing steady income and projects for self-employed journalists across the globe, who can focus on delivery and telling amazing stories.
AI transformation reshapes tech careers, creating demand for new roles and skills, says Promise Akwaowo from Royal Mail Group
In Short:
– AI is rapidly changing tech careers, creating new roles like AI business analyst and AI engineer.
– ICT professionals need to develop skills in AI, data literacy, and cybersecurity to stay competitive.
Promise Akwaowo, CBAP®, is a business analyst and product owner working across enterprise automation, data governance, and large-scale digital transformation.
In this discussion, Promise highlights how AI and automation are rapidly reshaping tech careers, creating entirely new roles across the global ICT landscape. According to him, AI has become a core requirement in tech hiring, with around 78% of job listings now referencing artificial intelligence.
Roles such as AI business analysts and AI engineers are growing quickly, with seven of the ten fastest-growing tech jobs linked to AI. At the same time, rising concerns around data use, privacy, and trust are driving demand for governance specialists and analysts focused on AI ethics.
Data literacy
To remain competitive, ICT professionals are expected to expand their skill sets, with data literacy, cloud fluency, cybersecurity, and automation projected to be essential by 2026. For businesses, investing in AI-ready talent is key to improving efficiency and supporting long-term growth.
Promise has also worked across sectors, including logistics, higher education, and investor relations technology, focusing on turning complex concepts into scalable digital products. His projects often apply human-centred design principles while emphasising clearly defined performance outcomes.
Jabin Hallihan discusses share investing strategies and market insights from Family Financial Solutions ahead of 2026
In Short:
– Jabin Hallihan advises diversifying portfolios and buying shares during fluctuating markets, emphasising long-term strategies.
– He highlights AI and copper as promising sectors, predicting strong earnings for BHP in 2026.
Jabin Hallihan from Family Financial Solutions shares expert advice on investing in shares as markets fluctuate. He highlights the difficulty of timing the market and echoes Warren Buffett’s philosophy: the best time to buy shares was yesterday. For investors, understanding market timing is crucial.
The ASX 200 is currently valued at around 8,500, slightly below its October peak of 9,000. With a price-to-earnings ratio near 17, above the long-term average of 14, expected earnings for the coming year look promising at 10–11%. Hallihan emphasises the importance of a diversified portfolio and identifies AI as a continuing investment theme, while high-quality stocks like BHP and Rio Tinto offer resilience during downturns.
For funding acquisitions, consider taking profits from outperforming US tech stocks and reallocating into leading Australian resource companies. Looking into 2026, AI investment by major firms is set to accelerate, and the Australian mining sector—particularly copper—could provide significant upside. Jabin Hallihan can be contacted through Family Financial Solutions in Heatherton, Victoria.
Baruch Dach discusses SimpliiGood’s innovative plant-based smoked salmon made from solar-powered spirulina aimed at tackling climate change
In Short:
– Baruch Dach founded SimpliiGood, focusing on sustainable protein from solar-powered, desert-grown spirulina for plant-based smoked salmon.
– The company targets the restaurant industry and will launch its product in Israel, followed by Europe and the US.
SimpliiGood is redefining sustainable protein by turning solar-powered, desert-grown spirulina into whole-cut alternatives like plant-based smoked salmon.
Founder and CTO Baruch Dach explains how spirulina’s unique biology enables it to efficiently convert solar energy into complete protein while maintaining a structure similar to muscle fiber.
Baruch breaks down how the controlled desert environment, powered by renewable energy, allows for scalable, clean, and climate-resilient food production. The conversation dives into how spirulina’s natural properties make it an ideal base for delicate proteins like fish, something many plant-based brands struggle to replicate.
With spirulina at the centre of their innovation, SimpliiGood is pushing the boundaries of clean-label, nutrient-rich protein alternatives.
SimpliiGood’s smoked salmon is set to launch in January, targeting restaurants, bagels, and sushi markets. Initial sales will be in Israel, expanding to Western Europe, with plans to register with the FDA for a US launch.
The company positions itself as an ingredient supplier in the plant-based and hybrid markets, aiming to provide products that create a satisfying consumer experience, whether they are entirely plant-based or contain small amounts of fish or meat.