Connect with us
https://tickernews.co/wp-content/uploads/2023/10/AmEx-Thought-Leaders.jpg

Leaders

Affordable and Borderless PR with Coleegs

Published

on


80% of businesses cannot tell their story. Why? Social Media is overcrowded with 2BN posts a day – PR Agencies are expensive and outdated – and ‘Spray and Pray’ news distribution services are ineffective.

Problems exist on the other side of the equation too; the media industry has been drastically affected by the shift to digital and social media – leaving approximately 60% of journalists looking for work or taking on self-employed roles.

Seeing that change was long overdue, entrepreneur Manni Sidhu, his cofounding team, and a global team of PR industry experts went out to tackle the problem, and built ‘Coleegs’ – an End to End platform that specializes in Media Outreach, helping businesses get published in traditional media across the globe.

Their mission – ‘To Make Media Outreach Affordable and Borderless.’

With the careful combination of world class journalists, publicists, and digital transformation the Coleegs team built a groundbreaking model for PR, unrivalled by traditional providers:

  • No Retainers – flexible media outreach plans with no expiry.
  • Clients work directly with an individual or team of international journalists and publicists with years of industry ties, knowledge, and strategic capabilities.
  • No Borders – Coleegs has journalists and publicists retained across numerous countries, able to deploy media outreach in Real Time, and at a fraction of the cost to engaging multiple agencies.
  • Performance – our team carefully selects media targets for every client project, no spray and pray.
  • Beyond Press Releases – 90% of press releases don’t get read. Coleegs secures real media coverage – Published Opinion Editorials, Features, Exclusives, Guest Commentary, TV/Radio interviews and more.

The careful application of technology into a traditionally hands-on service driven industry has been instrumental in bringing the capabilities above to market – eliminating unnecessary agency manpower and admin costs, automating time consuming workflows, and the ability to execute projects at scale via custom built collaborations tools.

The result has been beyond expectation – since inception in early 2019, Coleegs has told 200+ stories of businesses and industry leaders across 4 continents – stories that would have otherwise gone untold, and has led to our clients expanding to new markets, building thought leader credibility, growing sales, and much more.

All the while creating a social impact and securing steady income and projects for self-employed journalists across the globe, who can focus on delivery and telling amazing stories.

For more information, head to http://www.coleegs.com/

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Leaders

Resilience and positivity: Emmilia O’Sullivan’s inspiring health journey

Emilia O’Sullivan’s inspiring journey highlights resilience in overcoming life-threatening health challenges and her mission to help others.

Published

on

Emmilia O’Sullivan’s inspiring journey highlights resilience in overcoming life-threatening health challenges and her mission to help others.

In Short

Emmilia O’Sullivan, an award-winning author, has faced severe health challenges since childhood but remains resilient and determined to inspire others through her book, podcast and beyond. She emphasises a positive mindset and actively engages with her medical team while supporting her family during her journey.

Emmilia O’Sullivan, an award-winning author, shared her journey through numerous health challenges starting from childhood.

Born with kidney disease, she had a kidney removed by age two and lived on one kidney until major complications arose at seventeen, requiring a bladder reconstruction and a kidney transplant at twenty-one.

However, shortly after her transplant, she faced a diagnosis of non-Hodgkin’s lymphoma at twenty-two. Following remission, she discovered rare EBV-driven smooth muscle tumors.

Over the years, Emmilia dealt with various medical issues, including a tumour requiring a craniotomy and a severe bout of sepsis that led to a coma.

Despite these obstacles, Emmilia demonstrates remarkable resilience, emphasising a positive mindset and a strong desire to survive. She actively engages with her medical team, focusing on treatments and timelines, determined to keep moving forward.

Her support system includes her husband and family, and she also plays a reassuring role for them despite her struggles.

Emmilia views her health challenges not as defining elements but as aspects of her life alongside her ambition to inspire younger individuals facing similar issues.

Through her book, & podcast she aims to provide guidance and support for others.

You can find her podcast on social media platforms and her website, ammeliaosullivan.com. Emmilia’s story is a testament to fighting spirit and the pursuit of life goals despite adversity.

Continue Reading

Leaders

Mental health services in Australia face funding and access crisis

Mental health support needs increased funding and resources to combat stigma and ensure affordability in Australia.

Published

on

Mental health support needs increased funding and resources to combat stigma and ensure affordability in Australia.

In Short

Demand for mental health support is rising in Australia, hindered by affordability, resource shortages, and stigma. Shehara Fernando, CEO of Crowned Cross Healthcare, calls for equal prioritisation of mental health services and systemic changes to improve access and reduce stigma.

The demand for mental health support continues to rise as affordability, resource shortages, and societal stigma present significant hurdles.

Shehara Fernando, founder and CEO of Crowned Cross Healthcare, highlighted the pressing need to prioritise mental health services on par with physical health care in Australia. High out-of-pocket costs hinder access, with current Medicare rebates often inadequate for ongoing therapy and specialised treatment.

Resource shortages, particularly of psychologists and psychiatrists, must be addressed through increased training of healthcare professionals and the expansion of telehealth options, which can reach rural populations effectively. Fernando emphasised the need for tailored services for diverse groups facing unique mental health challenges.

Overcoming societal stigma, especially among men, remains critical. Statistics reveal only 15% of Australian men with mental health conditions seek help, with a substantial number dropping out of treatment. Fernando urged public figures to speak openly about mental health, fostering an environment where seeking help is seen as a sign of strength.

Crowned Cross Healthcare aims to deliver quality mental health services and encourages individuals to connect through their website and social media for support and resources. More systemic changes and discussions are vital for improving mental health care access.

Continue Reading

Leaders

Meta initiates layoffs, prioritizing AI focus, efficiency

Meta begins layoffs targeting low performers, aiming to trim 5% of workforce for AI investment amidst industry-wide efficiency drive.

Published

on

Meta begins layoffs targeting low performers, aiming to trim 5% of workforce for AI investment amidst industry-wide efficiency drive.

In Short

Meta is laying off about 4,000 employees, or 5% of its workforce, as part of a shift towards AI and greater efficiency. This move, part of a broader trend in Big Tech, has raised employee fears about job security and a culture of fear under CEO Mark Zuckerberg.

Meta has initiated significant layoffs, impacting thousands as the company pivots towards AI investment and efficiency.

CEO Mark Zuckerberg aims to eliminate around 5% of the workforce, equating to nearly 4,000 employees. This decision aligns with a broader trend among Big Tech firms to streamline operations after extensive hiring during the pandemic.

Reports indicate employee anxiety regarding these changes, with some claiming a culture of fear under Zuckerberg’s leadership. Concerns include the potential reputational damage for employees laid off under performance-based criteria.

Affected workers in the US will receive severance packages, including 16 weeks of pay plus additional compensation based on service length. Nonetheless, some employees fear that innocent parties could face cuts to meet corporate quotas, hindering workplace morale.

The layoff strategy will target employees receiving low performance ratings, with management instructed to identify up to 15% eligible for cuts. Notifications will occur across different time zones to affected employees via email, with access to company systems revoked shortly thereafter.

European employees in specific countries will follow local regulations, which may alter the process.

As part of restructuring, Meta is consolidating teams, particularly merging Facebook and Messenger groups. The Reality Labs division is being realigned with the main business to reverse previous organizational changes.

Continue Reading

Trending Now