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Affordable and Borderless PR with Coleegs

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80% of businesses cannot tell their story. Why? Social Media is overcrowded with 2BN posts a day – PR Agencies are expensive and outdated – and ‘Spray and Pray’ news distribution services are ineffective.

Problems exist on the other side of the equation too; the media industry has been drastically affected by the shift to digital and social media – leaving approximately 60% of journalists looking for work or taking on self-employed roles.

Seeing that change was long overdue, entrepreneur Manni Sidhu, his cofounding team, and a global team of PR industry experts went out to tackle the problem, and built ‘Coleegs’ – an End to End platform that specializes in Media Outreach, helping businesses get published in traditional media across the globe.

Their mission – ‘To Make Media Outreach Affordable and Borderless.’

With the careful combination of world class journalists, publicists, and digital transformation the Coleegs team built a groundbreaking model for PR, unrivalled by traditional providers:

  • No Retainers – flexible media outreach plans with no expiry.
  • Clients work directly with an individual or team of international journalists and publicists with years of industry ties, knowledge, and strategic capabilities.
  • No Borders – Coleegs has journalists and publicists retained across numerous countries, able to deploy media outreach in Real Time, and at a fraction of the cost to engaging multiple agencies.
  • Performance – our team carefully selects media targets for every client project, no spray and pray.
  • Beyond Press Releases – 90% of press releases don’t get read. Coleegs secures real media coverage – Published Opinion Editorials, Features, Exclusives, Guest Commentary, TV/Radio interviews and more.

The careful application of technology into a traditionally hands-on service driven industry has been instrumental in bringing the capabilities above to market – eliminating unnecessary agency manpower and admin costs, automating time consuming workflows, and the ability to execute projects at scale via custom built collaborations tools.

The result has been beyond expectation – since inception in early 2019, Coleegs has told 200+ stories of businesses and industry leaders across 4 continents – stories that would have otherwise gone untold, and has led to our clients expanding to new markets, building thought leader credibility, growing sales, and much more.

All the while creating a social impact and securing steady income and projects for self-employed journalists across the globe, who can focus on delivery and telling amazing stories.

For more information, head to http://www.coleegs.com/

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Improving digital experience is everything

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All eyes are now on businesses as they navigate the online world.

Organisations are trying to optimise their website, social media and mobile applications to capture customers, and provide a flawless digital experience.

But, how can this be done?

“There is a real thirst for leveraging the data of customer behaviour,” Optimizely‘s Paul North revealed to Ticker News. “This is all a part of the customer digital experience online.”

North also spoke about the importance of the company’s ‘data core service’ – a free service for clients, to better understand customers and how it can help businesses to grow.

“We are getting queries from our customers, about what their customers are doing online,” he adds. “every touchpoint you ave with a customer is a chance to get to know them better.

“You also get the chance to understand them, the content they are interested in, and to enrich their experience.”

North also went on to detail why a personalised aspect is crucial in a fast-paced world.

“Everyone in the digital space talks about the three-second flicker,” he continues. “If you don’t have the engagement in real-time, you lose them to another digital property.

“This could be your competitor, or another service, or another avenue of interest that the end user may have.

“Our aim is to help organisations contextualise customer experiences in real-time using Artificial Intelligence and a data bank built up, and by doing this, the experience become relevant and contextualised, keeping people engaged with your brand.”

For more information, head to their website.

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Training to your peak with Maximum Potential Calisthenics

The way people train and take care of their body has significantly changed over the years, with bodyweight calisthenics becoming a popular choice for many.

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The way people train and take care of their body has significantly changed over the years, with bodyweight calisthenics becoming a popular choice for many.

Maximum Potential Calisthenics‘ Nathan Leith says there has been a boom over the past 12-24 months in the industry.

“There has been a decrease over the past decade of people wanting to go to the gym,” Leith points out on Ticker News. “They don’t want to build that huge, massive physique.

“A structural shift towards functional training has been seen.

“People want to stay mobile, build strength and learn a few more skills.”

Leith argues there are benefits for people to get into Calisthenics, as it appeals to anyone.

“There is no need for weights, or a gym,” he highlights. “It can be done outside and people seem to love it.”

“Anybody is able to do it, especially if people are able to do the moves and then improve on it.”

Leith also points out form and safety are paramount when doing the exercises, which is why they keep their class sizes small.

“People want to get their form and detail correct,” Leith adds. “Before anyone signs up, we will assess how people perform certain actions. and history.”

For more information, head to their website.

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HCL hitting cricket for six!

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HCL Technologies is a next-generation global technology company that helps enterprises reimagine their businesses for the digital age.

Their technology products, services, and engineering are built on four decades of innovation, with a world-renowned management philosophy, a strong culture of invention and risk-taking, and a relentless focus on customer relationships.

HCL offer an integrated portfolio of products, solutions, services, and IP through our Mode 1-2-3 strategy, built around Digital, IoT, Cloud, Automation, Cybersecurity, Analytics, Infrastructure Management, and Engineering Services, amongst others.

With a worldwide network of R&D, innovation labs and delivery centres, and 187,634 ‘Ideapreneurs’ working in 50 countries, HCL serves leading enterprises across key industries, including 250 of the Fortune 500 and 650 of the Global 2000.

For more information, head to their website.

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