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Adidas warns of first annual loss in three decades

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The company attributes this to the end of the Yeezy partnership with Kanye West

Adidas has warned its split with Kanye West could push it to its first annual loss in three decades this year.

The sportswear giant ended its partnership to produce the Yeezy sneaker line with West last year.

That after the rapper and fashion designer made antisemitic remarks.

The split cost $632 million in sales in the fourth quarter.

While Yeezy shoes would have brought in an estimated $1.2 billion this year.

The impact of that saw Adidas slash its 2022 dividend.

It’s a challenging start for new CEO Bjorn Gulden.

He took charge of Adidas on January 1 and pledged to rebuild the brand.

Gulden said the company faced a ‘transition’ year before returning to profit in 2024.

Adidas has forecast underlying operating profit at roughly break-even this year.

China is expected to drive sales following the end of health crisis lockdowns, but that boost is likely to be wiped out by the impact of the Yeezy split.

Adidas shares fell as much as 3% after the announcement.

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Is Bitcoin’s rally here to stay or just another bubble?

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A combination of institutional interest, economic uncertainty, growing acceptance, and technological progress is driving Bitcoin’s surge.

 
Many factors contribute to Bitcoin’s upward momentum. First and foremost, increasing institutional adoption plays a pivotal role. Major companies and financial institutions are showing growing interest in Bitcoin as an asset class, pouring significant investments into it. This legitimizes the cryptocurrency in the eyes of traditional investors.

Additionally, global economic uncertainty and inflation concerns are pushing individuals to seek alternative investments. Bitcoin, with its limited supply and decentralized nature, is emerging as a store of value and a hedge against economic turbulence.

Moreover, growing mainstream acceptance and awareness are fueling demand. More merchants are accepting Bitcoin as a form of payment, making it increasingly accessible to consumers.

Furthermore, technological advancements, such as the Lightning Network, are improving Bitcoin’s scalability and usability, enhancing its attractiveness as a digital currency. #featured #bitcoin

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Will Bitcoin ever be safe as houses?

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2024 may become the year that younger investors face this key question. Is it safer to invest in crypto, or to invest in property. Put another way, is Bitcoin as safes as houses?

 
Anticipated rate cuts in the coming year promise a soft landing for the economy, while the maturing crypto industry, now subject to increased regulations, becomes more appealing to a broader investor base. #featured #ticker today

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Volkswagen, Renault partner to create budget-friendly EVs

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Volkswagen and Renault are reportedly considering a groundbreaking collaboration to develop affordable electric cars.

This bold endeavor aims to make electric mobility accessible to a wider audience, addressing one of the key barriers to EV adoption: cost.

The automotive giants are exploring the possibility of co-developing a range of budget-friendly electric vehicles that combine Volkswagen’s engineering prowess with Renault’s electric technology.

This partnership seeks to challenge the dominance of higher-priced electric models, making emissions-free driving a reality for more consumers.

The potential synergy between these two industry giants could revolutionize the EV landscape.

By pooling resources and expertise, they hope to deliver electric cars that not only offer a competitive price point but also meet the stringent quality and safety standards expected from such renowned manufacturers.

As electric vehicles continue to gain traction, the question remains:

Will this collaboration between Volkswagen and Renault pave the way for a more accessible electric future, or will established players in the industry attempt to thwart their ambitions?

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