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Why young men are suffering “boreout” at work

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Recent trends in the workplace have introduced a new phenomenon called “boreout,” alongside “quiet quitters” and “loud laborers.”

Boreout describes a situation where employees feel bored, unengaged, and unfulfilled in their jobs, resulting in detrimental effects on both workers and corporate America as a whole.

Peggy Klaus, a communications and leadership expert at Klaus and Associates in Santa Fe, New Mexico, defines boreout as chronic boredom, leading to employee stress, reduced creativity and productivity, increased physical and mental health issues, high staff turnover, and early retirements. It’s a contagious “virus” that can quickly permeate an entire workplace, negatively affecting productivity and a company’s bottom line.

Male employees

This trend is particularly affecting male employees in the 18 to 35 age group, who feel less emotionally connected and loyal to their companies due to an array of job opportunities in today’s market. Gallup estimates that low engagement is costing the global economy nearly $9 trillion.

To combat boreout, managers should prioritize open and transparent communication with employees. By addressing concerns, offering additional responsibilities, creating new reporting structures, and setting new career development goals, managers can re-energize employees and boost their job satisfaction.

For employees experiencing boreout, making an inventory of enjoyable aspects of their jobs, requesting additional assignments and training, setting new challenges, and reconnecting with colleagues can help. Seeking advice from mentors or the human resources department is crucial if boreout starts affecting physical or mental health.

Ultimately, regular check-ins, effective communication, and a supportive atmosphere can help companies keep employees engaged and prevent the spread of boreout in the workplace.

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Marketers struggle to find right creative partners

80% of marketers pitch agencies, but finding the right creative partner is increasingly challenging; AI may offer solutions.

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80% of marketers pitch agencies, but finding the right creative partner is increasingly challenging; AI may offer solutions.


A new report reveals that while 80% of marketers now run their own agency pitches, many admit the search for the perfect creative partner is tougher than ever.

Darren Woolley from TrinityP3 explains what’s driving the shift and how AI could help.

#Marketing #Advertising #Agencies #BrandStrategy #AI #TrinityP3 #CreativeIndustry #DarrenWoolley #Pitching #Media #Business


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Trump royally welcomed to Japan

Trump’s Asia tour launches in Japan with investment pledges, heading to South Korea for a trade truce with China.

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Trump’s Asia tour launches in Japan with investment pledges, heading to South Korea for a trade truce with China.


President Trump’s Asia tour begins with a warm welcome in Japan and major investment pledges, as he heads to South Korea aiming to secure a trade war truce with China.

#Trump #Asia #Japan #SouthKorea #China #Trade #XiJinping #Diplomacy #WhiteHouse #USPolitics #GlobalTrade


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Trump delays Putin meeting amid fear of long war ahead for Europe

Trump delays Putin talks until Ukraine peace advances, post new U.S. sanctions on Russia’s oil firms.

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Trump delays Putin talks until Ukraine peace advances, post new U.S. sanctions on Russia’s oil firms.


President Trump has postponed talks with Vladimir Putin until meaningful progress is made on Ukraine peace negotiations, following new U.S. sanctions on Russia’s top oil firms.

Oz Sultan from Sultan Interactive Group join for more.

#Trump #Putin #Ukraine #Russia #Sanctions #Oil #Diplomacy #China #India #USPolitics #ForeignPolicy #WhiteHouse


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