80% of businesses cannot tell their story. Why? Social Media is overcrowded with 2BN posts a day – PR Agencies are expensive and outdated – and ‘Spray and Pray’ news distribution services are ineffective.
Problems exist on the other side of the equation too; the media industry has been drastically affected by the shift to digital and social media – leaving approximately 60% of journalists looking for work or taking on self-employed roles.
Seeing that change was long overdue, entrepreneur Manni Sidhu, his cofounding team, and a global team of PR industry experts went out to tackle the problem, and built ‘Coleegs’ – an End to End platform that specializes in Media Outreach, helping businesses get published in traditional media across the globe. Their mission – ‘To Make Media Outreach Affordable and Borderless.’
With the careful combination of world class journalists, publicists, and digital transformation the Coleegs team built a groundbreaking model for PR, unrivalled by traditional providers:
No Retainers – flexible media outreach plans with no expiry.
Clients work directly with an individual or team of international journalists and publicists with years of industry ties, knowledge, and strategic capabilities.
No Borders – Coleegs has journalists and publicists retained across numerous countries, able to deploy media outreach in Real Time, and at a fraction of the cost to engaging multiple agencies.
Performance – our team carefully selects media targets for every client project, no spray and pray.
Beyond Press Releases – 90% of press releases don’t get read. Coleegs secures real media coverage – Published Opinion Editorials, Features, Exclusives, Guest Commentary, TV/Radio interviews and more.
The careful application of technology into a traditionally hands-on service driven industry has been instrumental in bringing the capabilities above to market – eliminating unnecessary agency manpower and admin costs, automating time consuming workflows, and the ability to execute projects at scale via custom built collaborations tools.
The result has been beyond expectation – since inception in early 2019, Coleegs has told 200+ stories of businesses and industry leaders across 4 continents – stories that would have otherwise gone untold, and has led to our clients expanding to new markets, building thought leader credibility, growing sales, and much more.
All the while creating a social impact and securing steady income and projects for self-employed journalists across the globe, who can focus on delivery and telling amazing stories.
As cyber attacks hit Australia every 7 minutes, a rapid response is crucial for affected companies.
As cyber attacks proliferate every seven minutes in Australia, reports indicate a worrying trend of escalating severity, urging companies to prioritise rapid response measures to mitigate potential damages.
Amidst this crisis, experts stress the criticality of immediate action for companies suspecting they’ve fallen victim, underscoring the need for a well-defined incident response plan.
Lucas Bressanutti, Crawford Cyber Lead and Forensic & Financial Accountant of Crawford & Company, shares his insights on the importance of a fast response to cyber attacks. #cyber attack #business #cyber resilience
Skilled professionals and entrepreneurs are facing impostor syndrome amidst increasing workforce demands.
A growing number of professionals and entrepreneurs are grappling with the overwhelming effects of impostor syndrome, fostering hidden feelings of inadequacy and fear of exposure despite their competence.
Despite their expertise and accomplishments, many professionals and entrepreneurs find themselves grappling with feelings of unworthiness and self-doubt. These sentiments, often hidden behind a facade of success, stem from a fear of being exposed as fraudulent or inadequate in their roles.
According to a recent study by Calabasus in 2021, a staggering 65% of professionals suffer from impostor syndrome, shedding light on the pervasive nature of this issue.
However, despite its prevalence, impostor syndrome remains one of the least discussed yet most impactful challenges facing professionals today, as highlighted by research from KPMG.
Suzana Mihajlovic, Director of Your2minds shares her insights on how to combat imposter syndrome.
In the face of escalating fraud and cyberattacks targeting Australian retailers, businesses are actively seeking solutions to combat this growing menace.
The sentiment among Australian consumers reflects growing concern regarding fraud in online shopping.
To address these challenges, businesses are exploring various strategies to bolster protection for both themselves and their customers against fraudulent activities.
Hayley Fisher, Country Manager for Australia & New Zealand at Adyen, sheds light on Adyen’s 2024 Retail Index findings, highlighting the shifting landscape of fraud attacks for Australian retailers. #money #fraud #cyberattacks
