The media industry has transformed dramatically in recent years. Streaming, radio, and traditional television platforms have got to keep up. Join Ahron Young and Mediaweek‘s James Manning as they talk to the movers and shakers of the media industry who are running race in style.
LATEST EPISODE
Podcasts have grown exponentially and Covid-19 has pushed those numbers more and more. Australian’s are seeing a radical shift from traditional radio that will effect seemingly have irreversible effects on audible advertising.
PREVIOUS EPISODES
Advertising outdoors has been hit the big time. As the country experiences, ongoing lockdowns and fewer workplaces are open for business, Billboards were made redundant and digital marketing flooded social media as marketing teams invest in the digital space like no tomorrow.
2020 was an intense year for media teams looking to pivot their strategies and remain relevant. Finding a method of benefitting on a global scale is a curious prospect for the radio industry as it suffers through some dark days, we unpack some predictions for what both advertisers and audiences want.
Pandemic profits are not uncommon considering the trouble we’ve seen in 2020. As we discuss today, it depends on the client, the products, and services and it is the economy as a whole that will provide a larger view of the way media outlets can recover.
