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Naomi Simson reveals what separates great founders from the rest

What does it really take to build a successful business?

Australian entrepreneur Naomi Simson OAM, knows the journey firsthand, having started RedBalloon from home with just $25,000 before turning it into one of Australia’s best-known online brands.

After four seasons on Shark Tank, she’s seen countless founders pitch their ideas and learned what separates promising businesses from those that fail.

On The Founders Method, hosts Jonno Byrt and Jesse Leeworthy sit down with Simson, co-founder and director of Big Red Group, to explore what makes a great founder, why so many Shark Tank deals fall apart after the cameras stop rolling and the biggest mistakes entrepreneurs make when starting out.

They also examine whether founders are chasing investment for the wrong reasons and when a cash injection is really masking a broken business model.

As artificial intelligence reshapes the business landscape, Simson explains why the traditional growth mindset needs an upgrade.

From recognising genuine entrepreneurial potential to navigating the challenges of scaling a business, this conversation explores what aspiring founders need to know before taking the leap.

For more information, visit Memobottle

Also visit Naomi Simson’s podcast

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