‘This logo is not for Australians’: Brisbane 2032 branding debate

Brisbane 2032 Olympics logo aims for global appeal, but risks clichés, warns marketing expert Darren Woolley

‘This logo is not for Australians. This logo is to promote Brisbane and the Olympics to the billions of people around the world.’

Darren Woolley from TrinityP3 discusses the Brisbane 2032 Olympics logo and its global impact.

He highlights the importance of using familiar imagery to attract international audiences.

Woolley warns that relying on clichés could leave the design feeling two-dimensional.

The next step is ensuring the logo leaves a memorable impression worldwide.

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