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Why Instagram’s boss is relocating to London

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A Meta Inc. spokeswoman announced today that Instagram boss, Adam Mosseri, plans to locate to London temporarily to help reinforce operations in the region

The spokeswoman reported that the aim of this move is to increase the global expansion of Instagram by attracting a greater number of quality creators to earn their living from contributing to the platform.  

It is an interesting time for such an announcement as the Head of Instagram continues to diffuse the backlash generated over the past week in response to Instagram’s plans to increase its interface and feed to become more like rival, TikTok.  

Photo credit: The Verge

Countering TikTok

Rationale for the London move has been attributed to the office being the second largest engineering hub for Meta outside of its U.S. headquarters with more than 4000 employees located there.

As TikTok continues to lead the way in downloads and user adoption with the teenage market, once the core audience demographic for Instagram, how this move plays out in terms of Instagram’s evolution will be anyone’s guess. 

What is apparent in the negative response from Instagram users regarding its plans to become more like TikTok is that the platform is clearly not listening to its loyal fans.

Instagram’s usual strategy of adopting the features of other platforms to prevent its current users from going elsewhere, may not be as effective as it once was. 

Instagram introduced Stories as a direct defensive tactic to prevent scores of users moving to Snapchat.

It continued using this strategy by adding features such as live video and most famously (and recently) creating Reels when India banned TikTok and the former U.S. President, Donald Trump, threatened to do the same.  

This recent backlash demonstrates that Instagram users are tired of the platform attempting to retain their interest by increasing its similarity with other social media sites.

Rather than imitation, it seems Instagram users want both innovation and familiarity to ensure Instagram maintains its uniqueness, rather than becoming more homogenous and generic.  

This move by Instagram boss, Adam Mosseri to London could be the perfect opportunity for Instagram to assess what its users really want so it can differentiate itself again in the social media landscape.  

– Karen Sutherland, University of the Sunshine Coast, contributed to this report.

Dr Karen Sutherland is a Senior Lecturer at the University of the Sunshine Coast where she designs and delivers social media education and research. Dr Sutherland is also the Co-Founder and Social Media Specialist at Dharana Digital marketing agency focused on helping people working in the health and wellness space.

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Issey Miyake, Japanese fashion designer dies aged 84

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The fashion world is in mourning after the loss of Issey Miyake

Renowned Japanese fashion designer, Issey Miyake has passed away at age 84.

Internationally-recognised, Issey Miyake, had been battling liver cancer.

His experimental designs generated a cult following, particularly in the art world, as they resembled what is seen in galleries around the world.

HG7FWB 2010s UK Issey Miyake Magazine Advert

His creations seemed more like sculptures than items of clothing.

While it is now common practice for designers to show their work in the art-world, when Issey Miyake first garnered popularity back in the 1980s, it was unusual.

Issey Miyake grew up in Japan before working in Paris with other renowned designers.

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The life of immortal Australian performer, Olivia Newton-John

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The world has lost a true Hollywood legend, Olivia Newton John has passed away at the age of 73

Olivia rose to stardom for her remarkable performance in hit musical “Grease” where she co-starred alongside Actor John Travolta, in 1978.

She was just 29 years of age, playing the role of an innocent teen in love with the bad boy.

Together, they won hearts across the world, bringing in a whopping $395 million USD from the box office. 

A movie star turned cancer advocate, Newton-John spent much of her later years fiercely fighting for awareness and further research.

We take a look back on her life, her legacy and the hole she is leaving behind

Long before Olivia Newton John became a household name in Hollywood, she started from a home in Melbourne.

Born in Cambridge 1948, her family emigrated to Australia. The youngest of three children. Her teenage years saw her became a major drawcard on the Happy Show.


But the bight lights of Melbourne in the 1970s could never contain that voice.

She moved to the UK and in 1974 represented the Britain in the Eurovision song contest.

Australian trailblazer Helen Ready encouraged Olivia to move to the United States where she quickly climbed the charts.

She certainly had somewhere else to go – Rydell High.

She scored the role in the film adaptation of the Broadway hit, despite her concerns about being 29, playing a high school senior, insisting on a screen test with John Travolta.

Now the girl from Melbourne, was now a Hollywood star.

And there was nowhere to hide – Grease became the biggest box office hit of 1978.

Olivia Newton John’s career soared


Just like Sandys transformation in the film, Olivia was ready for a new spandex clad image, just in time for the 80s.


Pioneering an iconic look and telling us all…”let’s get physical”

Physical smashed the charts, before she starred alongside Gene Kelly in her second major film, playing the star.

In 1986 she gave birth to her daughter Chloe and resumed her career in the early 90s, before she was diagnosed with cancer – receiving the diagnosis the same weekend her father died.

LOS ANGELES, CA – OCTOBER 19: Actress/singer Olivia Newton-John (L) and daughter actress/singer Chloe Lattanzi attend ‘Dancing with the Stars’ Season 21 at CBS Televison City on October 19, 2015 in Los Angeles, California. (Photo by David Livingston/Getty Images)


She survived and became an advocate for breast cancer research, teaming with the Victorian government to create the Olivia Newton John cancer wellness and research centre in Melbourne.

Leading a three week, 230km walk along the great ocean road to raise funds.


Forever passionate about the environment. She cancelled a tour of Japan over the slaughter of dolphins.

She battled in her personal life too. Her partner Patrick McDermott disappeared on a fishing trip in 2005. Her daughter faced health problems

Through all her battles, she continued performing.

An immortal Australian performer, a passional advocate for health, the voice of a generation.

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Anne Heche fighting for life in coma

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U.S. actress Anne Heche is in a coma following a horror car crash in Los Angeles

Heche’s representative has confirmed the 53-year-old is fighting for her life in an “extreme critical condition.”

“She has a significant pulmonary injury requiring mechanical ventilation and burns that require surgical intervention…

She is in a coma and has not regained consciousness since shortly after the accident.”

Anne heche representative

There are concerns Heche may have been intoxicated at the time of the crash, after plowing into two separate homes.

New reports also suggest Los Angeles Police Department requested a warrant to test Heche’s blood to determine if she was under the influence.

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