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Why Instagram’s boss is relocating to London

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A Meta Inc. spokeswoman announced today that Instagram boss, Adam Mosseri, plans to locate to London temporarily to help reinforce operations in the region

The spokeswoman reported that the aim of this move is to increase the global expansion of Instagram by attracting a greater number of quality creators to earn their living from contributing to the platform.  

It is an interesting time for such an announcement as the Head of Instagram continues to diffuse the backlash generated over the past week in response to Instagram’s plans to increase its interface and feed to become more like rival, TikTok.  

Photo credit: The Verge

Countering TikTok

Rationale for the London move has been attributed to the office being the second largest engineering hub for Meta outside of its U.S. headquarters with more than 4000 employees located there.

As TikTok continues to lead the way in downloads and user adoption with the teenage market, once the core audience demographic for Instagram, how this move plays out in terms of Instagram’s evolution will be anyone’s guess. 

What is apparent in the negative response from Instagram users regarding its plans to become more like TikTok is that the platform is clearly not listening to its loyal fans.

Instagram’s usual strategy of adopting the features of other platforms to prevent its current users from going elsewhere, may not be as effective as it once was. 

Instagram introduced Stories as a direct defensive tactic to prevent scores of users moving to Snapchat.

It continued using this strategy by adding features such as live video and most famously (and recently) creating Reels when India banned TikTok and the former U.S. President, Donald Trump, threatened to do the same.  

This recent backlash demonstrates that Instagram users are tired of the platform attempting to retain their interest by increasing its similarity with other social media sites.

Rather than imitation, it seems Instagram users want both innovation and familiarity to ensure Instagram maintains its uniqueness, rather than becoming more homogenous and generic.  

This move by Instagram boss, Adam Mosseri to London could be the perfect opportunity for Instagram to assess what its users really want so it can differentiate itself again in the social media landscape.  

– Karen Sutherland, University of the Sunshine Coast, contributed to this report.

Dr Karen Sutherland is a Senior Lecturer at the University of the Sunshine Coast where she designs and delivers social media education and research. Dr Sutherland is also the Co-Founder and Social Media Specialist at Dharana Digital marketing agency focused on helping people working in the health and wellness space.

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Pope Francis dies, ending 12-year papacy

Pope Francis, the first Latin American Pope, dies at 88 after 12 years of tackling division and reform in the Church.

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Pope Francis, the first Latin American Pope, dies at 88 after 12 years of tackling division and reform in the Church.

In Short

Pope Francis, the first Latin American leader of the Roman Catholic Church, has died at 88 after a 12-year papacy marked by reform attempts and health issues.

His passing initiates a period of mourning and the process for selecting his successor.

Pope Francis, the first Latin American leader of the Roman Catholic Church, has passed away.

The Vatican confirmed his death in a video statement released on Monday. His papacy lasted for 12 years and was characterised by both division and tension.

“Dear brothers and sisters, it is with profound sadness I must announce the death of our Holy Father Francis,” Cardinal Kevin Farrell announced on the Vatican’s TV channel.

“At 7:35 this morning the Bishop of Rome, Francis, returned to the house of the Father.”

Concern for the poor

Jorge Mario Bergoglio was elected pope on March 13, 2013, surprising many Church watchers who had seen the Argentine cleric, known for his concern for the poor, as an outsider.

Pope Francis sought to reform the Roman Catholic Church, which faced criticism for its traditional practices.

At the age of 88, he had been dealing with several health issues during his time as pope. His leadership style often challenged the status quo within the Church.

Pope Francis’s death marks the end of a significant chapter in the history of the Vatican.

Jorge Mario Bergoglio was elected pope on March 13, 2013, surprising many Church watchers who had seen the Argentine cleric, known for his concern for the poor, as an outsider.

The global Catholic community will now enter a period of mourning and reflection. The process for selecting his successor will soon begin.

Carries the weight of the changes he proposed during his tenure.

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Tariffs disadvantage PepsiCo in cola competition with Coca-Cola

Trump’s tariffs disadvantage Pepsi as concentrate production in Ireland faces 10% levy, while Coca-Cola remains less affected.

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Trump’s tariffs disadvantage Pepsi as concentrate production in Ireland faces 10% levy, while Coca-Cola remains less affected.

In Short

PepsiCo is struggling in the soda market due to a new 10% tariff on its Irish concentrate, while Coca-Cola, which produces more domestically, gains a competitive edge.

Both companies face rising costs from a 25% aluminum tariff, contributing to concerns about increasing soda prices and market share for PepsiCo.

PepsiCo and Coca-Cola are currently facing challenges in the soda market, exacerbated by recent tariff changes.

PepsiCo manufactures most of its U.S. soda concentrate in Ireland, benefitting from low corporate taxes. However, the recent implementation of a 10% tariff on its concentrate has placed Pepsi at a disadvantage compared to Coca-Cola, which produces more of its concentrate domestically.

Coca-Cola has historically produced concentrate in both Ireland and the U.S., notably in Atlanta and Puerto Rico. This allows Coca-Cola to avoid the tariffs affecting Pepsi, impacting their competitive position in the market. Analysts suggest that the unforeseen tariffs have shifted the advantage towards Coca-Cola.

Riding prices

Additionally, both companies are facing a 25% tariff on aluminum imports, particularly concerning for Coca-Cola, which sources some aluminum from Canada. Rising prices for soda are a potential consequence of these tariffs.

PepsiCo’s market share has been declining, and the timing of these tariffs could hinder its efforts to regain footing in the U.S. soda market. They also have additional concentrate production in locations like Texas and Uruguay, but the company has not provided specific strategies for addressing the tariff impact.

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Trump’s economic goals may harm markets and consumers

Trump’s economic goals risk higher prices, interest rates, lower stock prices, and a weaker dollar, impacting consumers and investors.

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Trump’s economic goals risk higher prices, interest rates, lower stock prices, and a weaker dollar, impacting consumers and investors.

In Short

Trump’s economic goals aim to reduce the trade deficit, potentially harming the U.S. economy by decreasing capital inflows.

The shift may lead to reduced consumer spending, higher prices, and increased interest rates, with uncertain impacts on manufacturing and investment.

Trump’s economic goals centre on reducing the trade deficit, but this could lead to significant consequences for the U.S. economy.

The balance of payments requires a corresponding inflow of capital to offset trade deficits. Historically, foreign investment in American assets has supported this balance. However, Trump’s approach risks disrupting this dynamic, leading to diminished capital inflows.

Decreasing the goods deficit can occur in two ways. First, by sacrificing services, which could hurt sectors like Wall Street to strengthen manufacturing. Second, a reduced overall trade deficit means less foreign capital, necessitating more domestic savings.

Foreign savings

This shift towards savings will lead to reduced consumer spending. The reliance on foreign savings allowed higher consumption, but the new focus favors workers rather than consumers.

Market reactions could include increased prices and decreased product variety due to tariffs, regarded as the largest tax rise in decades. Higher interest rates may follow as diminished foreign capital necessitates domestic investment in Treasuries, impacting share prices.

Additionally, a weaker dollar could result if the U.S. economy weakens, affecting foreign investment. Concerns over the Federal Reserve’s independence may further undermine confidence in the dollar.

While a reduction in deficits through increased exports is theoretically possible, it remains uncertain if other economies will prioritise American products. The likelihood of significant manufacturing returns to the U.S. seems slim, suggesting that both investors and consumers could face challenges ahead.

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