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Why Instagram’s boss is relocating to London



A Meta Inc. spokeswoman announced today that Instagram boss, Adam Mosseri, plans to locate to London temporarily to help reinforce operations in the region

The spokeswoman reported that the aim of this move is to increase the global expansion of Instagram by attracting a greater number of quality creators to earn their living from contributing to the platform.  

It is an interesting time for such an announcement as the Head of Instagram continues to diffuse the backlash generated over the past week in response to Instagram’s plans to increase its interface and feed to become more like rival, TikTok.  

Photo credit: The Verge

Countering TikTok

Rationale for the London move has been attributed to the office being the second largest engineering hub for Meta outside of its U.S. headquarters with more than 4000 employees located there.

As TikTok continues to lead the way in downloads and user adoption with the teenage market, once the core audience demographic for Instagram, how this move plays out in terms of Instagram’s evolution will be anyone’s guess. 

What is apparent in the negative response from Instagram users regarding its plans to become more like TikTok is that the platform is clearly not listening to its loyal fans.

Instagram’s usual strategy of adopting the features of other platforms to prevent its current users from going elsewhere, may not be as effective as it once was. 

Instagram introduced Stories as a direct defensive tactic to prevent scores of users moving to Snapchat.

It continued using this strategy by adding features such as live video and most famously (and recently) creating Reels when India banned TikTok and the former U.S. President, Donald Trump, threatened to do the same.  

This recent backlash demonstrates that Instagram users are tired of the platform attempting to retain their interest by increasing its similarity with other social media sites.

Rather than imitation, it seems Instagram users want both innovation and familiarity to ensure Instagram maintains its uniqueness, rather than becoming more homogenous and generic.  

This move by Instagram boss, Adam Mosseri to London could be the perfect opportunity for Instagram to assess what its users really want so it can differentiate itself again in the social media landscape.  

– Karen Sutherland, University of the Sunshine Coast, contributed to this report.

Dr Karen Sutherland is a Senior Lecturer at the University of the Sunshine Coast where she designs and delivers social media education and research. Dr Sutherland is also the Co-Founder and Social Media Specialist at Dharana Digital marketing agency focused on helping people working in the health and wellness space.

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ASEAN emerging as new global economic power?



As global supply chains adapt to the pandemic and heightened US-China tensions, attention shifts to ASEAN’s emerging economies.

Could Vietnam and Indonesia lead ASEAN into becoming a third economic powerhouse alongside China and India? Professor Tim Harcourt of UTS and The Airport Economist on Ticker weighs in.

While debates on ‘deglobalisation’ persist, the question arises: is production truly shifting or merely realigning? Geopolitical uncertainties prompt businesses to diversify their supply chains away from China, a move influenced by both politics and economics. Taiwan, Vietnam, and Indonesia emerge as preferred destinations due to their strategic advantages and growing economies.

Australia’s recent Australian ASEAN Summit highlights the potential gains from closer ASEAN ties, given its vast population of over 640 million. What collaborative opportunities lie ahead?

Professor Harcourt’s upcoming Airport Economist ASEAN series on Ticker promises deeper insights into ASEAN’s economic landscape, revealing its potential as a significant global player.

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Investors assess geopolitical risks amidst tensions



Amidst a backdrop of geopolitical easing, investors are reassessing their risk strategies to navigate a more tranquil global landscape.

This shift coincides with markets recalibrating expectations around potential rate cuts, resulting in a downturn in stocks.

In the tech sector, all eyes are on US earnings reports this week, particularly those of industry giants whose performance often sets the tone for market sentiment.

Additionally, anticipation mounts ahead of the release of Australian CPI data, scheduled for Wednesday, which promises insights into economic health and potential monetary policy implications.

These developments underscore the need for investors to remain vigilant and adaptable in response to evolving geopolitical and economic dynamics.

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Building the financial foundations for every decade



Navigating financial milestones: strategies for success in your 20s, 30s, and beyond

Your 20s mark the beginning of your financial journey, and building sustainable cash flow habits is paramount. Start by tackling high-interest debts like credit cards and Afterpay systematically. Allocate at least 10% of your income to savings and automate it into high-interest investments. Be intentional with your budget, understanding how each expense serves you.

As you transition into your 30s, family and homeownership become significant commitments. Approach these decisions thoughtfully, considering affordability and lifestyle implications. Develop a strategy to pay off your home loan swiftly, regularly reviewing your interest rate and payment options.

In your 40s, focus shifts to superannuation, maximising concessional contributions for tax efficiency. Ensure your investments are managed by reputable professionals with the right asset allocation. Invest in properties with strong cash flow and growth potential to secure your financial future.

Each stage of life presents unique financial opportunities and challenges.

By following these guidelines, you can lay a solid foundation for wealth creation and security throughout your lifetime.

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