Connect with us
https://tickernews.co/wp-content/uploads/2023/10/AmEx-Thought-Leaders.jpg

News

TICKER VIEWS – Who Wants to Win an Award?

Published

on

While viewers are fleeing TV Awards shows, advertisers remain.

Remember the old days of getting round the TV with your family, turning on the TV and watching the Academy Awards? You might have organised a fancy dress party where everyone comes as their favourite 1930s Hollywood character from the golden era.

Or perhaps you had a tipping competition for who would win Best Picture, Best Actress and Best Actor?

For decades, awards shows provided a front-row seat to TV viewers’ favourite performers.

But over the past year, awards shows struggled to gain eyeballs even though people were stuck at home watching countless hours of Hollywood content.

Both the CBS telecast of the 63rd Grammy Awards (9.2 million viewers on March 14) and NBC’s presentation of the 93rd Golden Globe Awards (6.9 million viewers on Feb. 28) dropped more than 50% from 2020 levels.

That’s bad news for awards shows and especially for the mother of all awards shows – the Oscars.

If the ratings of TV awards shows don’t bounce back after pandemic restrictions ease, the events will be an expensive problem for the networks carrying them.

In Australia, the TV industry’s Logie awards is essentially propped up by government funds and tourism bodies.

Despite the declining ratings, TV networks thus far persist with the shows.

The reason is simple, if not a bit demoralising for the TV industry: Even with mediocre ratings, these major events are still among the most-watched of any programming on linear TV, outside of sports.

And just like the TV industry, the ad industry is scrambling too.

US broadcaster ABC has sold out of commercial time in the telecast, with sales in part driven by a huge number of first time Oscars advertisers.

Oscars advertisers include: Google, General Motors, Rolex, Verizon, AARP, Adidas International, Apple, Corona, Eli Lilly, Expedia, GSK, Honda, Kellogg, Keurig, Mars, Procter & Gamble, Power to the Patient, and Subway, among others.

For them, the Oscars provide one of the only platforms to connect their brand to luxury and everything Hollywood glamour represents.

But the question is – how much lower can the ratings go before advertisers see no value. Increasingly, advertisers are looking for “return on investment” over “brand awareness”. That’s why cheesy jingles have been replaced by targeted commercials focusing on part of the brand’s target market.

The Oscars, and other awards shows, are big and bold, but are they still relevant? With the public, less so, but with paying advertisers, they are still providing bang for their buck.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

Ukraine faces tough choices amid US-Russia peace talks

Ukraine faces tough choices amid U.S.-Russia secret peace plan negotiations, potentially demanding significant concessions from Kyiv

Published

on

Ukraine faces tough choices amid U.S.-Russia secret peace plan negotiations, potentially demanding significant concessions from Kyiv

>

In Short:
– Ukraine faces challenges with a U.S.-Russia peace plan requiring major concessions to Moscow.
– Senior U.S. officials are in Ukraine discussing conflict resolution amid concerns over Ukrainian input.

Ukraine faces challenges amid reports of a U.S.-Russia peace plan to end the war, potentially involving major concessions to Moscow.Senior U.S. military officials are currently in Ukraine for discussions aimed at ending the conflict. The visit follows reports suggesting that Washington and Moscow developed a 28-point peace plan without Ukrainian input.

Banner

The plan reportedly includes territorial concessions in eastern Donbas, limitations on Ukraine’s military capabilities, and a substantial reduction in armed forces. Some reports suggest that Russia could control the Donbas while Ukraine retains legal ownership, with payment arrangements in place, but these claims remain unverified.

A senior Ukrainian official indicated that Kyiv received signals regarding U.S. proposals but was not involved in their formulation. The Kremlin has denied any new developments in peace talks since President Putin and President Trump last met.

The White House has not confirmed the existence of the peace plan but acknowledged that new proposals are being explored. U.S. Secretary of State Marco Rubio stated that achieving peace necessitates difficult concessions from both sides.

Ukraine’s Options

Ukraine has not responded publicly to the peace plan but anticipates discussions with U.S. officials. President Zelenskyy noted that the U.S. plays a crucial role in resolving the conflict.

Despite Ukrainian concerns, the country remains reliant on U.S. military aid, with European support becoming less immediate. European officials have expressed dissatisfaction over peace proposals that do not involve Ukrainian input, noting it is essential for any viable plan.

Analysts have warned that the proposed plan may signify Ukraine’s capitulation, undermining its defensive positions and inviting further Russian aggression.

Continue Reading

News

US job growth strengthens in September despite rising unemployment

US job growth slows as unemployment rises to 4.4%, amid economic uncertainty and impact of artificial intelligence on labour market

Published

on

US job growth slows as unemployment rises to 4.4%, amid economic uncertainty and impact of artificial intelligence on labour market

In Short:
– U.S. employment growth quickened in September, but unemployment rose to 4.4%, the highest since 2019.
– Job gains were led by healthcare and leisure, while transportation, warehousing, and government jobs declined.

U.S. employment growth accelerated in September, although the labor market struggled to keep up with new job-seekers due to challenges such as import tariffs and the integration of artificial intelligence in roles.The unemployment rate rose to 4.4%, its highest in four years, from 4.3% in August, according to the Labor Department. Revised payroll data indicated that jobs were shed in August, highlighting ongoing labor market softness.

Banner

Layoffs remained low in mid-November, indicative of a “no-hire, no-fire” condition in the job market. Some economists believe the rise in unemployment supports a Federal Reserve interest rate cut, while others argue in favour of maintaining rates due to the surprising job growth.

Nonfarm payrolls increased by 119,000 jobs after a revised decrease in August. Economists had previously forecasted a much lower job addition. The report’s release was delayed due to a federal government shutdown.

Stock markets in Wall Street experienced declines, while the dollar remained steady against various currencies. Job gains were influenced by seasonal adjustments in sectors like leisure and hospitality.

Job Sector Trends

Healthcare employment led growth with 43,000 new jobs, while the leisure sector added 47,000. Conversely, transportation and warehousing lost over 25,000 positions, with manufacturing shedding 6,000.

The federal workforce decreased by 3,000 jobs, part of a larger trend of declining employment in government positions. Despite momentum loss, labor participation rose, impacting the unemployment rate dynamics positively.


Download the Ticker app

Continue Reading

News

U.S. pushes Ukraine toward controversial peace plan with Russia

US pressures Ukraine to accept a peace plan risking territory loss amid ongoing conflict with Russia.

Published

on

US pressures Ukraine to accept a peace plan risking territory loss amid ongoing conflict with Russia.


The United States is pressuring Ukraine to accept a peace plan that would see the country surrender territory and military equipment as part of a negotiated settlement with Russia. The proposal has sparked concern within Kyiv over the potential loss of sovereignty and long-term security.

President Volodymyr Zelenskiy is in Turkey discussing this plan, which may also involve cuts to Ukraine’s armed forces. His visit comes as Washington intensifies efforts under the Trump administration to secure an end to the conflict, despite fears the terms could undermine Ukraine’s national interests.

As Russian forces continue their aggressive campaign, holding roughly 19% of Ukrainian territory, Zelenskiy is attempting to revive peace talks before winter further complicates the frontline. The stakes remain high as the geopolitical landscape shifts.

Subscribe to never miss an episode of Ticker – https://www.youtube.com/@weareticker

#Ukraine #USPolitics #PeacePlan #Zelenskiy #Russia #Geopolitics #WarInUkraine #TickerNews


Download the Ticker app

Continue Reading

Trending Now