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TICKER VIEWS – Who Wants to Win an Award?

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While viewers are fleeing TV Awards shows, advertisers remain.

Remember the old days of getting round the TV with your family, turning on the TV and watching the Academy Awards? You might have organised a fancy dress party where everyone comes as their favourite 1930s Hollywood character from the golden era.

Or perhaps you had a tipping competition for who would win Best Picture, Best Actress and Best Actor?

For decades, awards shows provided a front-row seat to TV viewers’ favourite performers.

But over the past year, awards shows struggled to gain eyeballs even though people were stuck at home watching countless hours of Hollywood content.

Both the CBS telecast of the 63rd Grammy Awards (9.2 million viewers on March 14) and NBC’s presentation of the 93rd Golden Globe Awards (6.9 million viewers on Feb. 28) dropped more than 50% from 2020 levels.

That’s bad news for awards shows and especially for the mother of all awards shows – the Oscars.

If the ratings of TV awards shows don’t bounce back after pandemic restrictions ease, the events will be an expensive problem for the networks carrying them.

In Australia, the TV industry’s Logie awards is essentially propped up by government funds and tourism bodies.

Despite the declining ratings, TV networks thus far persist with the shows.

The reason is simple, if not a bit demoralising for the TV industry: Even with mediocre ratings, these major events are still among the most-watched of any programming on linear TV, outside of sports.

And just like the TV industry, the ad industry is scrambling too.

US broadcaster ABC has sold out of commercial time in the telecast, with sales in part driven by a huge number of first time Oscars advertisers.

Oscars advertisers include: Google, General Motors, Rolex, Verizon, AARP, Adidas International, Apple, Corona, Eli Lilly, Expedia, GSK, Honda, Kellogg, Keurig, Mars, Procter & Gamble, Power to the Patient, and Subway, among others.

For them, the Oscars provide one of the only platforms to connect their brand to luxury and everything Hollywood glamour represents.

But the question is – how much lower can the ratings go before advertisers see no value. Increasingly, advertisers are looking for “return on investment” over “brand awareness”. That’s why cheesy jingles have been replaced by targeted commercials focusing on part of the brand’s target market.

The Oscars, and other awards shows, are big and bold, but are they still relevant? With the public, less so, but with paying advertisers, they are still providing bang for their buck.

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Arson attack on Melbourne synagogue sparks antisemitism concerns

Melbourne synagogue firebombed in suspected antisemitic attack, prompting condemnation from authorities and concerns over rising anti-Jewish sentiment.

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Arson detectives are investigating a fire at the Adass Israel synagogue in Melbourne, which authorities have labeled an antisemitic attack.

Witnesses reported seeing two masked individuals break windows and pour accelerants inside before igniting it around dawn.

Prime Minister Anthony Albanese condemned the act, stating it was intended to maximize damage and create fear.

Congregants attending early prayers managed to escape as flames engulfed the building. Albanese emphasized that this violence at a place of worship is an outrage and threatens social cohesion.

The arson and explosives squad is reviewing security footage to identify the suspects, with Detective Inspector Chris Murray confirming the fire was deliberately lit and targeted.

Significant escalation

Prominent Jewish lawyer Jeremy Leibler stated that the incident reflects a significant escalation of hate against the Jewish community, which has been increasingly visible over the past year.

Executive Council of Australian Jewry president Daniel Aghion expressed sorrow for the Jewish community, linking the attack to the ongoing tensions stemming from recent events in Israel and Gaza.

Since the October 7 attacks in Israel, which resulted in significant casualties, the conflict has prompted pro-Palestinian protests in Australia and heightened local tensions.

Deputy opposition leader Sussan Ley called the situation concerning, expressing empathy for the Jewish community in light of the incident.

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AI and data sovereignty set to lead business innovations in 2025

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As businesses embrace cutting-edge tech, challenges like data sovereignty and AI are taking centre stage.

 

Over the past six months, the AI industry has seen significant advancements, with competing models such as Meta’s Luma and Google’s Gemini entering the market.

However, these developments come with a reality check. Building large language models (LLMs) requires substantial computing power and time, making immediate returns on investment unlikely.

One promising innovation is agentic AI, a step beyond generative AI, which enables proactive, automated solutions.

For instance, this technology could stabilise IT systems autonomously, diagnosing and resolving issues without human intervention.

Data sovereignty has also emerged as a key focus, with increasing emphasis on keeping data within national borders to comply with local laws. This has driven the adoption of sovereign clouds and private data centres, ensuring secure and localised data processing for AI development.

Deepak Ajmani, Vice President of ANZ & APAC Emerging Markets at Confluent, joins to discuss the evolving business landscape.

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U.S. shoppers shatter Black Friday and Cyber Monday spending records

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U.S. shoppers opened up their wallets for record-spending on Black Friday and Cyber Monday.

As the holiday season kicks into full swing, many Americans are balancing the joy of gift-giving with the financial strain of holiday spending.

A recent survey by the Achieve Center of Consumer Insights reveals that while half of consumers plan to avoid holiday debt, others may find themselves paying off expenses well into the new year.

So, how can consumers budget to avoid last-minute splurges?

Financial expert Nicole Middendorf joins Veronica Dudo to share practical tips to help shoppers save money and focus on the true spirit of the season.

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