Connect with us
https://tickernews.co/wp-content/uploads/2023/10/AmEx-Thought-Leaders.jpg

News

Victoria’s Secret returns with ambitious new marketing strategy

Published

2 years ago

on

For over two decades, Victoria’s Secret had cultivated an image of sexiness through its iconic annual fashion show, featuring supermodels like Naomi Campbell adorned in extravagant Swarovski-crystal-covered wings, thongs, and million-dollar fantasy bras.

However, after a four-year hiatus, the lingerie brand made a comeback with a complete overhaul, blending a fashion event with a documentary-style film preview, embracing diversity and body positivity.

The Victoria’s Secret World Tour, set to premiere globally on Amazon Prime Video on September 26, signifies the company’s most significant marketing investment in the past five years.

It is a critical part of the brand’s efforts to revamp its image, which had become increasingly out of touch with modern ideals of beauty, leading to several years of declining sales.

The event showcased top models like Winnie Harlow, who has vitiligo, a skin condition, modelling some of the new designs.

It also displayed the creators’ looks on headless mannequins representing a range of body types. Victoria’s Secret aims to move beyond its historical focus on a singular, narrow definition of beauty.

In recent years, the lingerie giant has taken steps to transform its marketing by featuring fuller-figure women in ads, diversifying store mannequins, and introducing products like mastectomy bras and comfortable sports bras.

Store interiors are being refreshed with brighter lighting and blush pink walls. Furthermore, Victoria’s Secret has retired its supermodel “Angels” in favour of a more diverse group of ten women who advise and promote the brand on social media.

Brazilian supermodel Adriana Lima, a longtime Victoria’s Secret Angel, noted the brand’s shift towards celebrating women in various stages and said, “That’s a beautiful thing.”

However, Victoria’s Secret faces significant challenges. Despite remaining the largest lingerie label in the US by sales, its market share dwindled from 31.2% in 2017 to 18.7% last year.

This decline is attributed to the rise of smaller, more inclusive rivals like American Eagle’s Aerie and online startups that prioritise comfort and inclusivity from the outset.

Despite acquiring online competitor Adore Me for $400 million, Victoria’s Secret, based in Reynoldsburg, Ohio, has continued to report declining sales.

Related Topics:
Continue Reading

News

Global EV shake-up: Australia slows, China surges, Lexus teases supercar

Australia’s EV market slows, sales below 100,000; Costello discusses barriers and climate goals in latest Ticker episode.

Published

3 hours ago

on

December 8, 2025

By

Australia’s EV market slows, sales below 100,000; Costello discusses barriers and climate goals in latest Ticker episode.


Australia’s electric vehicle market is facing a slowdown, with sales struggling to hit the 100,000 mark this year.

Mike Costello from Cox Automotive breaks down the key barriers slowing adoption and explains whether current growth is enough to meet the country’s climate goals.

Subscribe to never miss an episode of Ticker – https://www.youtube.com/@weareticker

#EVNews #ElectricCars #AustraliaEV #ChinaEV #LexusLFA #Zeekr7X #SustainableTransport #EVMarket


Download the Ticker app

Continue Reading

News

Elon Musk’s X hit with EU fine: Digital Services Act showdown

EU fines Elon Musk’s platform X €120 million for DSA violations, highlighting tech scrutiny and potential regulatory clashes.

Published

3 hours ago

on

December 8, 2025

By

EU fines Elon Musk’s platform X €120 million for DSA violations, highlighting tech scrutiny and potential regulatory clashes.


In a landmark ruling, the European Union has imposed a €120 million fine on Elon Musk’s social media platform X, citing violations of new digital regulations under the Digital Services Act (DSA). This fine underscores the EU’s increasing scrutiny of tech giants and sets the stage for a potential clash between Elon Musk, the European Commission, and even political figures like former President Trump.

Chris Berg from RMIT University joins us to break down the reasons behind the fine, including X’s controversial handling of the blue tick verification system, and what this means for transparency and user rights on digital platforms.

We also explore the broader implications of this ruling for other tech platforms like TikTok and how the EU is asserting its regulatory authority on an international stage.

Subscribe to never miss an episode of Ticker – https://www.youtube.com/@weareticker

#ElonMusk #XPlatform #EURegulations #DigitalServicesAct #TechNews #SocialMediaLaw #ChrisBerg #TickerNews


Download the Ticker app

Continue Reading

News

Lando Norris claims first F1 World Championship after dramatic Abu Dhabi showdown

Published

7 hours ago

on

December 8, 2025

By

Lando Norris secures his first F1 World Championship at Abu Dhabi, becoming Britain’s 11th World Champion with 423 points.


Lando Norris has clinched his maiden Formula 1 World Championship after an electrifying finale at the Abu Dhabi Grand Prix. In a race packed with tension, Norris held onto third place — the exact result he needed to secure the title.

His performance not only sealed his first championship but also cemented him as Britain’s 11th F1 World Champion, marking a historic moment for McLaren and the sport.

Norris closed out the season with 423 points, marking a defining milestone in his career.

Subscribe to never miss an episode of Ticker – https://www.youtube.com/@weareticker

#Formula1 #F1News #LandoNorris #MaxVerstappen #OscarPiastri #AbuDhabiGP #McLarenF1 #TickerNews


Download the Ticker app

Continue Reading

Trending Now