Business

Goodbye angels? Victoria’s Secret’s major brand overhaul | ticker VIEWS

Published

2 years ago

June 21, 2021

Brittany Coles

Victoria Secret is abandoning its ‘angel’ ambassadors, in a dramatic re-brand attempt

Last week, Victoria’s Secret announced a new ambassador initiative that will spearhead a major re-branding strategy.

“This is a dramatic shift for our brand, and it’s a shift that we embrace from our core,’ said CEO Martin Waters.

This means the multi-million dollar Fantasy Bras, bedazzled wings and the annual Victoria’s Secret Angels fashion show, will be replaced by the “VS Collective,” a group of seven famous, successful women — not all of whom are (just) models.

In the past, the company has been criticised for its models being too thin or underweight.

Candice Swanepoel wears $10,000,000 fantasy bra in the Victoria Secret Fashion Show (2013)
There are 4,200 jewels included, all set in 18-karat gold. The Fantasy bra became one of the largest draws to the annual spectacle.

Angels are no longer ‘culturally relevant’

Victoria’s Secret announced it’d cancel its famous annual televised runway show indefinitely in 2019, as viewing figures fell to 3.3 million the year prior.

A spokesperson for Victoria’s Secret said that “As an entertainment brand, with a huge cultural footprint we are reimagining what a fashion show could look like for us in the future.”

Martin Waters, Victoria’s Secret chief executive told The New York Times that “right now” he did not see the Angels as being “culturally relevant”.

U.S soccer star, Megan Rapinoe, will be one of the new faces of Victoria’s Secret.

In the past, Rapinoe, an LGBTQIA+ activist, has described the brand as “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired”.

“I am humbled to join this group of incredible women to drive change within the Victoria’s Secret brand and beyond,” said Rapinoe of her role in the VS Collective via a press statement.

“So often I felt myself on the outside looking in with brands in the beauty and fashion industry, and I’m thrilled to be creating a space that sees the true spectrum of ALL women.”

“The VS Collective is an ever-growing group of accomplished women who share a common passion to drive positive change”
VICTORIA SECRET SAID IN A STATEMENT.

“These extraordinary partners, with their unique backgrounds, interests and passions, will influence and shape the future of the world’s largest and most recognizable brand for women.”

As part of the VS Collective roll-out, the women will share their stories via a podcast hosted by de Cadenet.

Related Topics:Business Fashion rebrand victoria secret

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The possibility of a U.S. recession

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1 day ago

March 31, 2023

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From seeing a banking crisis sweep around the world, to a new global reserve currency start to emerge – there hasn’t been a quiet day on the market.

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Disney trumps DeSantis with legal loophole

Published

2 days ago

March 30, 2023

ticker NEWS

Disney has outplayed Ron DeSantis by leaning on a decades-old royal clause

In February, Florida Governor Ron DeSantis moved to take over Disney World’s governing body.

It was all in retaliation to the company’s public stance against the state’s “Don’t Say Gay” bill.

But now, new reports suggest this whole plan may have backfired.

Members of the new governor-appointed board argue the previous members stripped the board of its power before they left.

It was all part of an agreement, which was approved a day before DeSantis assumed more control of the land around Disney’s theme park.

Disney is leaning on a property law which essentially makes the company the government of the area.

New board member Ron Peri says the board has lost the majority of its ability to do anything beyond maintain the roads and basic infrastructure.

For just under six decades, Disney has operated its expansive theme park and resort in Florida under a specially designated district.

A board oversaw the area and had free reign of development processes.

Disney also had the authority to appoint district board members.

But this special status came under threat when Disney clashed with DeSantis and his “Don’t Say Gay” law.

Florida lawmakers the passed a bill in February to end Disney’s self-governing status and give the governor the authority to appoint new board members to the district.

DeSantis appointed five supervisors, including a parents’ rights activist and three Republican donors.

But the new supervisors say previous board members entered an agreement before they left their positions – effectively stripping them of any powers. #trending #featured

Business

The Power of Play

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2 days ago

March 30, 2023

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Let’s take a look at the history of video games and the exciting future of the gaming industry.

From classic arcade games to the latest consoles and online multiplayer experiences, gamers have been lining up for decades to get their hands on the hottest games.

But what goes on behind the scenes to create these immersive worlds? The Power of Play takes you behind the curtain to explore the hard work and dedication of game developers as they bring these virtual experiences to life.