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Goodbye angels? Victoria’s Secret’s major brand overhaul | ticker VIEWS

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Victoria Secret is abandoning its ‘angel’ ambassadors, in a dramatic re-brand attempt

Last week, Victoria’s Secret announced a new ambassador initiative that will spearhead a major re-branding strategy.

 “This is a dramatic shift for our brand, and it’s a shift that we embrace from our core,’ said CEO Martin Waters.

This means the multi-million dollar Fantasy Bras, bedazzled wings and the annual Victoria’s Secret Angels fashion show, will be replaced by the “VS Collective,” a group of seven famous, successful women — not all of whom are (just) models. 

In the past, the company has been criticised for its models being too thin or underweight.

Candice Swanepoel wears $10,000,000 fantasy bra in the Victoria Secret Fashion Show (2013)
There are 4,200 jewels included, all set in 18-karat gold. The Fantasy bra became one of the largest draws to the annual spectacle.

Angels are no longer ‘culturally relevant’

Victoria’s Secret announced it’d cancel its famous annual televised runway show indefinitely in 2019, as viewing figures fell to 3.3 million the year prior.

A spokesperson for Victoria’s Secret said that “As an entertainment brand, with a huge cultural footprint we are reimagining what a fashion show could look like for us in the future.”

Martin Waters, Victoria’s Secret chief executive told The New York Times that “right now” he did not see the Angels as being “culturally relevant”.

U.S soccer star, Megan Rapinoe, will be one of the new faces of Victoria’s Secret.

In the past, Rapinoe, an LGBTQIA+ activist, has described the brand as “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired”.

“I am humbled to join this group of incredible women to drive change within the Victoria’s Secret brand and beyond,” said Rapinoe of her role in the VS Collective via a press statement.

“So often I felt myself on the outside looking in with brands in the beauty and fashion industry, and I’m thrilled to be creating a space that sees the true spectrum of ALL women.”

“The VS Collective is an ever-growing group of accomplished women who share a common passion to drive positive change”

VICTORIA SECRET SAID IN A STATEMENT.

“These extraordinary partners, with their unique backgrounds, interests and passions, will influence and shape the future of the world’s largest and most recognizable brand for women.”

As part of the VS Collective roll-out, the women will share their stories via a podcast hosted by de Cadenet. 

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Defending the Territory – Can Darwin be the AFL’s 20th Club?

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When the Tassie Devils join the AFL, in 2028, as the 19th team, Darwin will be the only capital city in Australia without an AFL or NRL team. Will the AFL go in and defend their territory which it failed to do in Canberra all those years ago?

The Footy Case for the Northern Territory

The case for a NT team in the AFL – to be called the Darwin Dingoes or Darwin Crocsis considered a romantic notion in some ways, but the footy case is strong. The Territory has produced rich reservoirs of football talent from Alice Springs to the Arafura Sea. Playing talent like Michael Long, the Rioli family, Andrew McLeod and Nathan Buckley roll off the tongue of any Aussie Rules diehard, and many Territory (often Indigenous) players become famous in the state leagues of SA and WA as well as the AFL. Many play in the Northern Territory Football League (NTFL) before heading down south in what is the ‘off season’ for the Top End.

In fact, according to James Coventry’s neat little book, Footballistics (2018), the NT is truly Aussie Rules heartland in terms of participation and talent. In terms of ‘footy readiness’, according to Coventry, the NT often comes top in terms of participation rates.

For a small population of just over 240,000 people, over 13 percent of Territorians participate in AFL programmes, compared to 8 per cent in WA, 6 per cent in SA and 2 per cent in Victoria. NT is top in terms of adult participation and top four in terms of children’s participation. In fact, in non-metropolitan areas, Coventry found there were 22,000 registered participants (in 2018), which means every child outside Darwin and Alice Springs plays footy—not allowing for the many unregistered participants who are also playing. In 2022, this had grown to around 40,000 participants. And in terms of talent, the NT produces 56 elite AFL players per million people, with only Victoria and SA ahead.

And in the NT, they simply love footy. Just watching the finals from the Tiwi Islands or Central Australia will tell you that! It also shows up statistically, with almost half the population favouring the AFL column in terms of Google searches—ranking it with the traditional Aussie Rules states Tasmania, SA, Victoria and WA.

AFL Club Taskforce – The Strategic Business Case

The NT AFL Club Taskforce, in their Strategic Business Case for the 20th licence, has examined a number of options. These include more AFL matches in Darwin and Alice Springs, a relocated team, or a Darwin-based stand-alone Northern Territory team that also plays in Alice. They even consider a Northern Australia team (Darwin-based but also playing in Cairns in Far North Queensland), although it may be better to have the Queensland teams—Brisbane Lions and Gold Coast Suns—develop Far North Queensland, Central Queensland and the Sunshine Coast, and let the NT team focus on Darwin and Alice Springs. Hawthorn is also considering playing a few games in Cairns.

The Economic Challenge

Of course, that’s the footy case. It seems an open and shut case. But the economic case for the NT is much harder—especially given climate, population and financial considerations if the NT team requires a new stadium or upgrades to TIO Stadium in Marrara, Darwin and TIO Traeger Park Oval in Alice Springs.

As experience shows with NT teams, even the basketball team the Darwin Crocs struggled.
ABC News: NT Sports Club Struggles

Even with a significant AFL contribution of $7.83 million per year, the Taskforce forecasted that the NT AFL Club would need Federal and NT Government to fund an operational funding gap of $18.89 million per annum. This would include a new or upgraded stadium, with AFL NT chairman Sean Bowden explaining that:

The Stadium will anchor the opportunity to bid for a 20th licence in the AFL should that opportunity arise.”

However, the Taskforce noted:

The economic benefit to the NT could be as much as $559 million if the new club was provided with a new stadium. The Strategic Business Case indicates that an AFL Team would create 160 full-time jobs, bring game day activation of the economy and add $116M a year in economic output to the Territory economy.”

AFL NT makes its case

Social Impacts and National Significance

Hand in hand with the economic benefits come the social impacts. The NT has a serious problem with diabetes and associated health problems, low educational attainment and imprisonment. The Taskforce would develop pathways for participation—not only for elite footballers in an AFL and AFLW team—but also create a social safety net of social programs for all Territorians under the umbrella of the NT AFL team. Social cohesion is important for internal security in the same way as defence is important for external security.

In some ways, the NT team might be considered a national security (internal social cohesion) project. In the same way as the PNG team in the National Rugby League (NRL) is getting support from the Commonwealth Government for geo-political reasons (external security) to the tune of $600 million as part of a $750 million ambitious investment by the NRL:

An AFL team in Darwin might be considered in the same way. Darwin was the only capital city bombed in wartime in 1942. It is considered vital to our defence strategy, and the new tensions in global geo-politics will see a review of our defence assets and arrangements. For instance, the lease of the Port of Darwin to a Chinese Government-linked company would never have happened in today’s global climate.

So just like having an NRL team in PNG, the Commonwealth might consider having an AFL team in Darwin as important to national security.

And as many seasoned commentators (hello Ross Gittins) always say—what do you do when economists question a project? Put it in the defence budget under ‘national security’. It may be a stretch to consider it part of defence, although the AFL might like this, as it would allow them to ‘defend their territory’ and keep the NT a predominantly Aussie Rules zone.

Completing the National Jigsaw

And there’s no doubt that the Aussie Rules footy community would love it. As the legendary AFL commentator Bruce McAvaney once said, the NT would “complete the jigsaw” in the national competition of Australia’s truly indigenous home-grown game.
McAvaney’s View on the 20th Team

There’s that romance coming up again. Australia’s only indigenous game—with AFL teams from Tasmania to the Top End, and from the East Coast to the West Coast in every Australian capital city. It might be just too much for the AFL, as custodians of the great Australian game, to resist.


*Professor Tim Harcourt is Industry Professor and Chief Economist at the Centre for Sport, Business and Society (CSBS), University of Technology Sydney, and author of Footynomics and the Business of Sport.

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Secret IMF meeting sparks US-China truce

Covert IMF meeting sparks US-China trade breakthrough with 115-point tariff cut for 90 days, marking significant progress since the Trump trade war.

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Covert IMF meeting sparks US-China trade breakthrough with 115-point tariff cut for 90 days, marking significant progress since the Trump trade war.


A covert meeting in the basement of the IMF has set off a diplomatic shockwave, leading to a major breakthrough in US-China trade talks.

Top officials from both nations have now agreed to slash tariffs by 115 points for 90 days—marking the first real progress since the Trump-era trade war began.

More stories like this, subscribe now: https://www.youtube.com/@weareticker

#USChinaTruce #TariffRollback #IMFSecretMeeting #TradeWar #TickerNews #EconomicCeasefire #TrumpTariffs #GlobalMarkets #GenevaTalks

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Gen Z and millennials surpass boomers in voting power

Gen Z and Millennials outnumber Baby Boomers in Australian elections, signaling potential reforms in taxation and inheritance laws.

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Gen Z and Millennials outnumber Baby Boomers in Australian elections, signaling potential reforms in taxation and inheritance laws.


For the first time in history, Gen Z and Millennials now outnumber Baby Boomers at the ballot box in Australia, marking a seismic change in the country’s political landscape.

Experts say this electoral milestone could spark major reform debates on taxation, superannuation, and inheritance laws as younger voters prioritise different values.

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#AustraliaPolitics #GenZ #Millennials #Boomers #TaxReform #Superannuation #Inheritance #StevenEnticott #CIA #MoneyMatters #TickerNews

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