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Twitter users are flocking to smaller platforms

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2 years ago

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Twitter users

Twitter users flock to smaller platforms, as Musk takes control

Twitter’s instability under Musk’s leadership has resulted in users joining smaller platforms.

The uncertain future of Twitter with mass firings and staff walk outs have caused a sea of doubt. Many are now weighing up their options in case Twitter crumbles over the next few weeks.

Smaller and lesser-known platforms such as Social Hive and Mastodon have become a life raft for Twitter users.

Mastodon is fast becoming known as a Twitter alternative and has 2.4 million active monthly users. It’s a dramatic increase from the 381,000 users the platform had the day Musk closed the Twitter deal.

Mastodon is an open-source, decentralised online software. It allows users to set up their own servers to communicate with each other.

It’s becoming a firm favourite with journalists and academics. With many of the same functions as Twitter, Mastodon has been described as a combination of Twitter and alternate microblogging site, Tumblr.

Hive Social is another social networking site attracting scores of Twitter users since Musk’s reign.

Hive now has 2 million users and recently hit the top of the App Store. Its founder is 24 years old and the platform has only two employees.

With a simple and user-friendly design, Hive has attracted Twitter users searching for a new home in preparation for Twitter’s possible demise under Musk’s impulsive leadership.

If Twitter turns the corner, it will also be very interesting to see if original users abandon Mastodon and Hive Social to return to their Twitter homes.

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Dr Karen Sutherland is a Senior Lecturer at the University of the Sunshine Coast where she designs and delivers social media education and research. Dr Sutherland is also the Co-Founder and Social Media Specialist at Dharana Digital marketing agency focused on helping people working in the health and wellness space.

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China has pledged to “significantly increase” debt to jumpstart its economy

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1 day ago

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October 14, 2024

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Finance Minister Lan Foan announced plans to help local governments tackle debt, support low-income households, and boost the property market.

Investors have been urging such steps as China faces deflationary pressures and a sharp property market downturn.

However, no figure was provided for the stimulus package, leaving markets anxious about the strength and duration of the recovery effort.

Economists warn that this lack of clarity may prolong uncertainty until China’s legislature approves extra debt measures.

Concerns are rising that China may fall short of its 5% growth target, signalling deeper structural challenges ahead.

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Niche accountants proving essential to e-commerce success

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6 days ago

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October 9, 2024

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Expert explores the key benefits of partnering with accountants who specialise in niche industries.

In today’s fast-paced digital world, having an accountant who understands the intricacies of e-commerce can make all the difference in your business’s success.

Specialist accountants understand the specific needs of e-commerce businesses, helping to maximise tax savings, streamline operations, and improve financial health.

Niche accountants can identify opportunities to scale, optimise profit margins, and implement strategies that align with your business goals, ultimately drive growth.

Chris Rivera, Founder of The Ecommerce Accountants, joins to share his key insights into the industry.

#featured

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Amazon’s 2024 Prime Day expected to make huge impact on tech sector sales

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6 days ago

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October 9, 2024

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Market experts believe Amazon’s upcoming event will drive a surge in sales, benefiting Amazon’s stock and boosting consumer tech companies that sell through its platform.

Experts predict that a short-term rally in retail and tech stocks could be seen as revenue spikes.

Founder/CEO of Unearthing Opportunities, and Board Advisor to Power Hero, Bradley A Gastwirth joins to unpack the latest market moves. #featured #trending

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