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Why Tokyo 2020 is changing the way we watch TV | ticker VIEWS

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When it comes to how much interest we all had in the Olympics there were two arguments

Some said all the controversy would turn people away, while others believed we needed to the entertainment now more than ever.

Viewership and consumption of the olympics is down from Rio 2016, but in Australia, channel 7 hit a new streaming record.

https://twitter.com/tickernewsco/status/1422096125566218246?s=21

Olympics TikTok is one of the best parts of the games, and it’s where younger viewers are consuming their olympic content.

Mat Cole from ACT Capital Partners Joined Brittany Coles to discuss why people are watching the olympics differently

Why have our viewing habits changed since Rio 2016?

Rio de Janeiro – Cerimônia de encerramento dos Jogos Olímpicos Rio 2016, no Maracanã (Fernando Frazão/Agência Brasil)

Cole says event based television was one of the last happenings to be supported by ad based television.

“So if you look at the last sort of five years between the last Olympics and this one, consumer behaviour has changed dramatically,” he says.

Cole says that people who are late teens and early 20’s age group, well, they were 13, 14, 15, when the last Olympics were on, so their behaviours are just inherently different.

“They used to have more of an on demand style consumption of media push button and stream a series. So event based television is just a different behaviour to that and that’s played out.”

We’ve seen the change across all major live events

In other words, Superbowl viewership is down, the Grammys viewers were really down.

“So event based television right across the globe is struggling,”

Cole said.

“I think one of the things that we sort of underestimated coming into the Olympics was there was so much news around around the actual happening of the games, how would they happen? What would they look like fans, no fans, all these sorts of things.”

What we miss was the usual path into Olympic Games, we highlight the individuals, and we get to know the athletes and we get to know the backstory of the athletes.

“Well, I think what’s happening now is we’re finding that out as the events happening. So you know, everyone tuned in to watch Jess Fox Win win a gold medal,” Cole says.

“And we knew her backstory, and not just, you know, the athlete she is but the amount of work she’s done for gender equality in her sport, and really been a pioneer of that. Now we know that backstory, and we can really sort of get behind her and the work that she’s doing.”

Olympics tiktok dominating viewership and helping to humanise the athletes

In the virtual world of youtube vlogs, instagram reels and tiktok, showing daily routines online is pretty normal… but this concept is a first for the 125 year old olympic games.

There may be no spectators, but we have a front row view – in fact, it’s better than that – somewhere not even the major broadcasters or IOC officials have access.

That would be the athletes bedrooms…

Athletes are showing posting behind-the-scenes vignettes that showcase the Olympic Village on tik-tok.

This is an entirely new and fascinating experience for the home viewer.

When the athletes are at the Olympics, they’ve got social media guidelines, and challenges from broadcasters.

“As the challenge of the broadcasters, they’ve got to see so many sports, and you’ve got to deliver it seamlessly, and educate people on sports, we only see every four years. So that’s a real challenge in itself.”

Front row view into athletes village broadcasters can’t reach

Social media is allowing us to see into the incredible lives of athletes, which we’ve never had before.

“Tiktok is a perfect vehicle for the athletes themselves to show their personalities.”

“Tiktok is an access point to fans, we now get a really small view into the life of an athlete of an Olympic athlete, which 99 per cent of us will never ever get to be, so we can experience this very authentic view of what the what the Olympic Village is and the the Olympic athletes experiences,” Cole says.

“Without the shiny lights and all the choreograph theatrics that Olympic Games has, this is the real stuff.”

Cole says there was some really great content produced by the US women’s sevens rugby side, where they tested out the cardboard beds, and they would pretend to be WWE athletes, they would pretend to wrestle on all these sorts of things, great content.

“So platforms like TikTok, you walk around and you see what the opening ceremony is like for an athlete from an athlete’s point of view. All of this sort of stuff is fantastic,” Cole says.

Are athletes getting themselves into hot water posting tiktoks?

There are some do’s and don’t’s when it comes to posts on social media to avoid getting slapped with a lawsuit from the IOC or USOP.

“For starters, individuals referring to the Olympics for non-commercial purposes is okay. But as more athletes have become influencers or brand ambassadors on social media, there are nuances to promotion of the Olympics and branding that should be carefully observed,” Tiffany Shimada, partner at the international law firm Dorsey & Whitney said.

For example, under the General Guidelines for the Tokyo Olympic games, use of URL, social media, or hashtags on any items worn during the Olympic games is strictly forbidden

“There are still many creative ways to promote brands during the Olympics, but they must align with the IOC and USOPC’s rules and guidelines,” Shimada says.

How will the athletes maintain popularity and become media properties?

https://twitter.com/AUSOlympicTeam/status/1419840140004888576

How that translates post Olympics for those who do well and win a medal at the Olympics, will be the next question.

Despite the blow up of athlete life and behind the scene content on social media, people still rely on the games itself via broadcast networks

“New viewing records are being set on a daily basis which is great news for our partners, sponsors and dynamic packages. Marketers have well and truly embraced Tokyo 2020 and now that the Games have started, we’re seeing record results with brands capitalising with short-term broadcast and digital investment,” Seven West Media chief revenue officer and director of Olympics, Kurt Burnette, said.

Channel 7 Olympics audience numbers have exceeded its forecasts on every level, including 2.3 million reach on streaming platform, 7plus alone

“I think one of the things that we have to be mindful of is Sydney being in lockdown Melbourne being in lockdown for the first part of the Olympics,” Cole says.

“It’s really helped. You know a lot of people got the Olympics on in the background where they’re trying to work from home, teach from home and do all the other bits and pieces while in lockdown,

“So I think Channel Seven has done a really good job of producing a product that’s suitable for the viewership and the experience that you’re looking to create. I think there’s some tailwind to the lockdown that are helping those numbers as well.”

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Should the Winter Olympics be behind a paywall?

Exploring Olympic access challenges: rising sports rights, paywalls, and the impact on viewers with Darren Woolley.

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Exploring Olympic access challenges: rising sports rights, paywalls, and the impact on viewers with Darren Woolley.


The Winter Olympics are a global sporting spectacle, but should access to these events come at a cost? Rising sports rights and paywalls have left many viewers wondering how far is too far.

Darren Woolley from TrinityP3 joins Ticker to discuss the implications for fans and the broadcasting landscape.

We explore the current broadcasting regulations, the impact of paywalls on viewers, and the role of Anti-Siphoning laws in protecting free access to major events. Darren shares insights into how these policies affect the public and what changes could make Olympic coverage more accessible.

From commercial pressures to public expectations, the conversation delves into the balance between profit and access. Darren also highlights challenges in advocating for fair broadcasting practices and the conversations happening with regulators like the Australian Communications and Media Authority.

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#WinterOlympics #SportsBroadcasting #PaywallDebate #AntiSiphoning #OlympicAccess #TickerTalks #SportsRights #DarrenWoolley


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Lunar Gateway faces delays and funding debate amid Artemis ambitions

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What’s the point of a space station around the Moon?

Berna Akcali Gur, Queen Mary University of London

The Lunar Gateway is planned space station that will orbit the Moon. It is part of the Nasa‑led Artemis programme. Artemis aims to return humans to the Moon, establishing a sustainable presence there for scientific and commercial purposes, and eventually reach Mars.

However, the modular space station now faces delays, cost concerns and potential US funding cuts. This raises a fundamental question: is an orbiting space station necessary to achieve lunar objectives, including scientific ones?

The president’s proposed 2026 budget for Nasa sought to cancel Gateway. Ultimately, push back from within the Senate led to continued funding for the lunar outpost. But debate continues among policymakers as to its value and necessity within the Artemis programme.

Cancelling Gateway would also raise deeper questions about the future of US commitment to international cooperation within Artemis. It would therefore risk eroding US influence over global partnerships that will define the future of deep space exploration.

Gateway was designed to support these ambitions by acting as a staging point for crewed and robotic missions (such as lunar rovers), as a platform for scientific research and as a testbed for technologies crucial to landing humans on Mars.

It is a multinational endeavour. Nasa is joined by four international partners, the Canadian Space Agency, the European Space Agency (Esa), the Japan Aerospace Exploration Agency and the United Arab Emirates’ Mohammed Bin Rashid Space Centre.

Schematic of the Lunar Gateway.
The Lunar Gateway.
Nasa

Most components contributed by these partners have already been produced and delivered to the US for integration and testing. But the project has been beset by rising costs and persistent debates over its value.

If cancelled, the US abandonment of the most multinational component of the Artemis programme, at a time when trust in such alliances is under unprecedented strain, could be far reaching.

It will be assembled module by module, with each partner contributing components and with the possibility of additional partners joining over time.

Strategic aims

Gateway reflects a broader strategic aim of Artemis, to pursue lunar exploration through partnerships with industry and other nations, helping spread the financial cost – rather than as a sole US venture. This is particularly important amid intensifying competition – primarily with China.

China and Russia are pursuing their own multinational lunar project, a surface base called the International Lunar Research Station. Gateway could act as an important counterweight, helping reinforce US leadership at the Moon.

In its quarter-century of operation, the ISS has hosted more than 290 people from 26 countries, alongside its five international partners, including Russia. More than 4,000 experiments have been conducted in this unique laboratory.

In 2030, the ISS is due to be succeeded by separate private and national space stations in low Earth orbit. As such, Lunar Gateway could repeat the strategic, stabilising role among different nations that the ISS has played for decades.

However, it is essential to examine carefully whether Gateway’s strategic value is truly matched by its operational and financial feasibility.

It could be argued that the rest of the Artemis programme is not dependant on the lunar space station, making its rationales increasingly difficult to defend.

Some critics focus on technical issues, others say the Gateway’s original purpose has faded, while others argue that lunar missions can proceed without an orbital outpost.

Sustainable exploration

Supporters counter that the Lunar Gateway offers a critical platform for testing technology in deep space, enabling sustainable lunar exploration, fostering international cooperation and laying the groundwork for a long term human presence and economy at the Moon. The debate now centres on whether there are more effective ways to achieve these goals.

Despite uncertainties, commercial and national partners remain dedicated to delivering their commitments. Esa is supplying the International Habitation Module (IHAB) alongside refuelling and communications systems. Canada is building Gateway’s robotic arm, Canadarm3, the UAE is producing an airlock module and Japan is contributing life support systems and habitation components.

Gateway’s Halo module at a facility in Arizona operated by aerospace company Northrop Grumman.
Nasa / Josh Valcarcel

US company Northrop Grumman is responsible for developing the Habitat and Logistics Outpost (Halo), and American firm Maxar is to build the power and propulsion element (PPE). A substantial portion of this hardware has already been delivered and is undergoing integration and testing.

If the Gateway project ends, the most responsible path forward to avoid discouraging future contributors to Artemis projects would be to establish a clear plan to repurpose the hardware for other missions.

Cancellation without such a strategy risks creating a vacuum that rival coalitions, could exploit. But it could also open the door to new alternatives, potentially including one led by Esa.

Esa has reaffirmed its commitment to Gateway even if the US ultimately reconsiders its own role. For emerging space nations, access to such an outpost would help develop their capabilities in exploration. That access translates directly into geopolitical influence.

Space endeavours are expensive, risky and often difficult to justify to the public. Yet sustainable exploration beyond Earth’s orbit will require a long-term, collaborative approach rather than a series of isolated missions.

If the Gateway no longer makes technical or operational sense for the US, its benefits could still be achieved through another project.

This could be located on the lunar surface, integrated into a Mars mission or could take an entirely new form. But if the US dismisses Gateway’s value as a long term outpost without ensuring that its broader benefits are preserved, it risks missing an opportunity that will shape its long term influence in international trust, leadership and the future shape of space cooperation.The Conversation

Berna Akcali Gur, Lecturer in Outer Space Law, Queen Mary University of London

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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South Korea introduces AI job protection legislation

South Korea is proposing laws to protect jobs from AI, balancing innovation with workers’ rights amid rising automation.

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South Korea is proposing laws to protect jobs from AI, balancing innovation with workers’ rights amid rising automation.


South Korean lawmakers are taking bold steps to protect workers from the growing impact of AI on employment. The proposed legislation aims to safeguard jobs and support workers transitioning into new roles as machines increasingly enter the workforce.

Professor Karen Sutherland of Uni SC joins Ticker to break down what these changes mean for employees and industries alike. She explains how the laws are designed to balance technological innovation with workers’ rights, and why proactive measures are crucial as AI adoption accelerates.

With major companies like Hyundai Motor introducing advanced robots, labour unions have raised concerns about fair treatment and the future of human labour. Experts say South Korea’s approach is faster and more comprehensive than similar initiatives in the United States and European Union, aiming to secure livelihoods while improving the quality of life for displaced workers.

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#AIJobs #SouthKorea #FutureOfWork #Automation #TechPolicy #LaborRights #WorkforceInnovation #Ticker


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