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Why Tokyo 2020 is changing the way we watch TV | ticker VIEWS

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When it comes to how much interest we all had in the Olympics there were two arguments

Some said all the controversy would turn people away, while others believed we needed to the entertainment now more than ever.

Viewership and consumption of the olympics is down from Rio 2016, but in Australia, channel 7 hit a new streaming record.

https://twitter.com/tickernewsco/status/1422096125566218246?s=21

Olympics TikTok is one of the best parts of the games, and it’s where younger viewers are consuming their olympic content.

Mat Cole from ACT Capital Partners Joined Brittany Coles to discuss why people are watching the olympics differently

Why have our viewing habits changed since Rio 2016?

Rio de Janeiro – Cerimônia de encerramento dos Jogos Olímpicos Rio 2016, no Maracanã (Fernando Frazão/Agência Brasil)

Cole says event based television was one of the last happenings to be supported by ad based television.

“So if you look at the last sort of five years between the last Olympics and this one, consumer behaviour has changed dramatically,” he says.

Cole says that people who are late teens and early 20’s age group, well, they were 13, 14, 15, when the last Olympics were on, so their behaviours are just inherently different.

“They used to have more of an on demand style consumption of media push button and stream a series. So event based television is just a different behaviour to that and that’s played out.”

We’ve seen the change across all major live events

In other words, Superbowl viewership is down, the Grammys viewers were really down.

“So event based television right across the globe is struggling,”

Cole said.

“I think one of the things that we sort of underestimated coming into the Olympics was there was so much news around around the actual happening of the games, how would they happen? What would they look like fans, no fans, all these sorts of things.”

What we miss was the usual path into Olympic Games, we highlight the individuals, and we get to know the athletes and we get to know the backstory of the athletes.

“Well, I think what’s happening now is we’re finding that out as the events happening. So you know, everyone tuned in to watch Jess Fox Win win a gold medal,” Cole says.

“And we knew her backstory, and not just, you know, the athlete she is but the amount of work she’s done for gender equality in her sport, and really been a pioneer of that. Now we know that backstory, and we can really sort of get behind her and the work that she’s doing.”

Olympics tiktok dominating viewership and helping to humanise the athletes

In the virtual world of youtube vlogs, instagram reels and tiktok, showing daily routines online is pretty normal… but this concept is a first for the 125 year old olympic games.

There may be no spectators, but we have a front row view – in fact, it’s better than that – somewhere not even the major broadcasters or IOC officials have access.

That would be the athletes bedrooms…

Athletes are showing posting behind-the-scenes vignettes that showcase the Olympic Village on tik-tok.

This is an entirely new and fascinating experience for the home viewer.

When the athletes are at the Olympics, they’ve got social media guidelines, and challenges from broadcasters.

“As the challenge of the broadcasters, they’ve got to see so many sports, and you’ve got to deliver it seamlessly, and educate people on sports, we only see every four years. So that’s a real challenge in itself.”

Front row view into athletes village broadcasters can’t reach

Social media is allowing us to see into the incredible lives of athletes, which we’ve never had before.

“Tiktok is a perfect vehicle for the athletes themselves to show their personalities.”

“Tiktok is an access point to fans, we now get a really small view into the life of an athlete of an Olympic athlete, which 99 per cent of us will never ever get to be, so we can experience this very authentic view of what the what the Olympic Village is and the the Olympic athletes experiences,” Cole says.

“Without the shiny lights and all the choreograph theatrics that Olympic Games has, this is the real stuff.”

Cole says there was some really great content produced by the US women’s sevens rugby side, where they tested out the cardboard beds, and they would pretend to be WWE athletes, they would pretend to wrestle on all these sorts of things, great content.

“So platforms like TikTok, you walk around and you see what the opening ceremony is like for an athlete from an athlete’s point of view. All of this sort of stuff is fantastic,” Cole says.

Are athletes getting themselves into hot water posting tiktoks?

There are some do’s and don’t’s when it comes to posts on social media to avoid getting slapped with a lawsuit from the IOC or USOP.

“For starters, individuals referring to the Olympics for non-commercial purposes is okay. But as more athletes have become influencers or brand ambassadors on social media, there are nuances to promotion of the Olympics and branding that should be carefully observed,” Tiffany Shimada, partner at the international law firm Dorsey & Whitney said.

For example, under the General Guidelines for the Tokyo Olympic games, use of URL, social media, or hashtags on any items worn during the Olympic games is strictly forbidden

“There are still many creative ways to promote brands during the Olympics, but they must align with the IOC and USOPC’s rules and guidelines,” Shimada says.

How will the athletes maintain popularity and become media properties?

https://twitter.com/AUSOlympicTeam/status/1419840140004888576

How that translates post Olympics for those who do well and win a medal at the Olympics, will be the next question.

Despite the blow up of athlete life and behind the scene content on social media, people still rely on the games itself via broadcast networks

“New viewing records are being set on a daily basis which is great news for our partners, sponsors and dynamic packages. Marketers have well and truly embraced Tokyo 2020 and now that the Games have started, we’re seeing record results with brands capitalising with short-term broadcast and digital investment,” Seven West Media chief revenue officer and director of Olympics, Kurt Burnette, said.

Channel 7 Olympics audience numbers have exceeded its forecasts on every level, including 2.3 million reach on streaming platform, 7plus alone

“I think one of the things that we have to be mindful of is Sydney being in lockdown Melbourne being in lockdown for the first part of the Olympics,” Cole says.

“It’s really helped. You know a lot of people got the Olympics on in the background where they’re trying to work from home, teach from home and do all the other bits and pieces while in lockdown,

“So I think Channel Seven has done a really good job of producing a product that’s suitable for the viewership and the experience that you’re looking to create. I think there’s some tailwind to the lockdown that are helping those numbers as well.”

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The trouble with Trump’s Greenland strategy

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Trump’s annexation of Greenland seemed imminent. Now it’s on much shakier ground.

Eric Van Rythoven, Carleton University

Looking at headlines around the world, it seemed like United States President Donald Trump’s annexation of Greenland was imminent. Buoyed by the success of his military operation to oust Venezuelan President Nicolás Maduro, Trump ratcheted up his rhetoric and threatened tariffs on any nation that opposed him.

Adding insult to injury, he openly mocked European leaders by posting their private messages and sharing an AI-generated image of himself raising the American flag over Greenland.

But behind these headlines a different story has emerged that has likely forced Trump to back down on using military force against Greenland and to drop threatened tariffs against Europe.

Trump’s military threats had toxic polling numbers with the American public. His Republican allies openly threatened to revolt. European countries are sending reinforcements to Greenland, hiking the costs of any potential invasion. And Europeans started to contemplate what economic retaliation might look like.

Far from being inevitable, Trump’s Greenland gambit is now on shaky ground.

No good options

Trump has three options to take control of Greenland: diplomacy, money and military force. The latest diplomatic talks collapsed as Greenland and Denmark’s foreign ministers left the White House in “fundamental disagreement” over the future of the territory.

Simply buying the territory is a non-starter. Greenlanders have already said the territory is not for sale, and U.S. Congress is unwilling to foot the bill. That’s left military force, the worst possible option.

It’s difficult to convey in words just how stunningly unpopular this option is with Americans. A recent Ipsos poll found that just four per cent of Americans believe using military force to take Greenland is a good idea.

To put that in perspective, here are some policies that are more popular:

If your official foreign policy is less popular than pardoning drug traffickers, then your foreign policy might be in trouble.

Sensing this unpopularity, Trump has already begun to walk back his military threats. Using his platform at Davos, he claimed “I don’t have to use force. I don’t want to use force. I won’t use force.” He also said he and NATO Secretary General Mark Rutte have “formed the framework of a future deal with respect to Greenland.”

It’s too early to tell whether Trump is being sincere. Not long after claiming to be the “president of peace,” he was invading Venezuela and bombing Iran.

The broader point is that if diplomacy has failed, money is a non-starter, and now military action is ostensibly being taken off the table, then Trump has no good options.

The danger of defections

Trump’s political coalition, in fact, is increasingly fragile and in danger of defections. The Republican House majority has shrunk to a razor-thin margin, and Republicans are already signalling a loud break with Trump over Greenland.

Nebraska congressman Don Bacon recently told USA Today: “There’s so many Republicans mad about this … If he went through with the threats, I think it would be the end of his presidency.”

The situation in the Senate looks even worse. Multiple Republican senators have pledged to oppose any annexation, with Thom Tillis and Lisa Murkowski visiting Copenhagen to reassure the Danish government. With enough defections, U.S. congress could sharply curtail Trump’s plans and force a humiliating climb-down.

There’s yet another danger of defection. Senior military officers can resign, retire or object to the legality of orders to attack America’s NATO allies. Just last year, Adm. Alvin Holsey, the leader of U.S. Southern Command, abruptly retired less than year into what is typically a multi-year posting.

Holsey’s departure came amid reports that he was questioning the legality of U.S. boat strikes in the Caribbean. Americans still have a high level of confidence in the military, so when senior officers suddenly leave, it can set off alarm bells.

Creating a tripwire

In recent days, Denmark and its European allies have rushed to send military reinforcements to Greenland. These forces, however, would have no hope of defeating a committed American invasion. So why are they there?

In strategic studies, we call this a “tripwire force.” The reasoning is that any attack on this force will create strong pressure at home for governments to respond. If Danes and Swedes — and other Europeans for that matter — saw their soldiers being captured or killed, it would force their governments to escalate the conflict and retaliate against the United States.

The Trump administration would like to seize Greenland, face no European forces and suffer no consequences. But the entire point of a tripwire force is to deny easy wins and to signal that any attack would be met with costly escalation. It creates a price to invading Greenland for an administration that rarely wants to pay for anything.

The B-word

Amid the Trump administration’s economic and sovereignty threats, people are forced to grapple with what comes next. European governments are already quietly debating retaliation, including diplomatic, military and economic responses.

Chief among these is the European Union’s Anti-Coercion Instrument, colloquially known as the “trade bazooka,” that could significantly curb America’s access to the EU market.

But for ordinary Europeans, a different B-word will come to mind: boycott.

Some Europeans began boycotting U.S. goods last year amid Trump’s trade threats — but never to the same level as Canadians. That could quickly change if the U.S. engages in a stunning betrayal of its European allies. Fresh anger and outrage could see Europeans follow Canada’s lead.

Trump repeatedly threatened Canada with annexation, and it triggered a transformation of Canadian consumer habits. Canadians travel to the U.S. less, buy less American food and alcohol and look for more home-grown alternatives. Despite Canada’s small population, these boycotts have caused pain for U.S. industries.

Now imagine a similar scenario with the EU. In 2024, the U.S. exported almost US$665 billion in goods and services to the EU. It’s one of the largest export markets for the U.S., fuelling thousands of jobs and businesses.

The real danger for American companies, however, is when consumer pressure moves upwards to governments and corporations. European governments and corporations who buy from American giants like Microsoft, Google and Boeing will start to see public pressure to buy European — or at least not American. America’s most valuable corporate brands risk being contaminated by the stigma of the U.S. government.

Will he, won’t he?

None of this will stop the Trump administration from trying. Trump’s own words — that there is “no going back” on his plans for Greenland — ensure he’s backed himself into corner.

The more likely scenario seems to be starting to play out — Trump will try and then fail. His threats to annex Greenland will likely be remembered next to “90 trade deals in 90 days” and “repeal and place” in the pantheon of failed Trump policies.

The tragedy here is not simply a Trump administration with desires that consistently exceeds its grasp. It’s that the stain of betraying America’s closest allies will linger long after this administration is gone.The Conversation

Eric Van Rythoven, Instructor in Political Science, Carleton University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Market Watch: Greenland deals, Japan bonds & Australia jobs

Join David Scutt as we dissect fast-moving global markets and key insights from Greenland to Japan and Australia.

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Join David Scutt as we dissect fast-moving global markets and key insights from Greenland to Japan and Australia.


From Greenland to global bonds, and right here at home in Australia, markets are moving fast—and we break down what it all means for investors.

David Scutt from StoneX joins us to give expert insights on the key risks and opportunities shaping the week.

First, the U.S. is back in Greenland with its “Sell America 2.0” strategy. We explore the geopolitical wins, the potential economic gains, and the hurdles that could derail this ambitious plan.

Then, Japan’s bond market meltdown has shaken global investors. Scutt explains what triggered the rout, whether it’s over, and the implications for markets across Asia and the US.

Finally, Australia’s December jobs report is more than just numbers—it’s a critical piece of the RBA rates puzzle. We break down the scenarios and what a surprise result could mean for the economy and local markets.

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#MarketWatch #GlobalMarkets #GreenlandDeals #JapanBonds #AustraliaJobs #RBA #DavidScutt #TickerNews


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Backlash over AI “Indigenous Host” sparks ethical debate

AI-generated “Indigenous host” sparks controversy, raising ethical concerns about representation and authenticity in social media.

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AI-generated “Indigenous host” sparks controversy, raising ethical concerns about representation and authenticity in social media.


A viral social media account featuring an AI-generated “Indigenous host” is drawing criticism from advocates and creators alike, raising questions about authenticity, representation, and ethics in the age of artificial intelligence. Critics argue that AI characters can displace real Indigenous voices and mislead audiences.

Dr Karen Sutherland from Uni SC discusses how AI is reshaping identity on social media and why the backlash over this account has ignited a wider conversation about “digital blackface” and the ethics of AI-generated personalities. She explores the fine line between education, entertainment, and exploitation.

The discussion also dives into monetisation, platform responsibility, and the broader risks AI poses to media and cultural representation. As AI becomes increasingly sophisticated, audiences and creators alike must consider what authenticity truly means online.

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#AIControversy #IndigenousVoices #DigitalBlackface #SocialMediaEthics #AIIdentity #OnlineBacklash #MediaEthics #RepresentationMatters


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