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The major changes coming to Insta as battle continues with TikTok

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Instagram has announced some new changes that will help the social giant close the gap with rival app, TikTok

The social media company, owned by Facebook, plans to more prominently display images in the search tab.

In a statement, the platform states that search on Instagram sorts through millions of accounts and posts to help you browse your interests.

“From nail art to interior design to dinner recipes, Search is a place for discovery and inspiration.”

Instagram head Adam Mosseri stated that the company has used keyword search as a way to offer visual results — certain terms can pull up pages of suggested images — but Instagram’s new plan will give those more prominence.

In an IGTV, Mosseri explains that searching with a term like “space” will pull up suggested photo and video results along with traditional accounts and hashtags, encouraging more exploration.

The visual results will still live behind a tap of a keyword, but they should be more prominent and common.

How Insta ranks ‘Search’ results:

Search is built to help you find accounts and topics of interest.

It’s different from Feed, Stories, Reels and the Explore features due to the fact that your input helps Insta figure out what to show you.

Your search tells Instagram what you’re looking for, and it’s noticeable when the results aren’t useful.

The company says ‘it’s important for them to get this right – so they try to manage search results by what’s most relevant to you — whether it be a close friend, a creator you love, or ideas for desserts.

“Let’s say you’re interested in finding pictures of space after seeing the blue moon. When you tap the search bar on the Explore page, the first thing you see is your recent searches. As you begin typing “space,” we show you accounts, audio, hashtags, and places that match the text of your search. In this case, results like @space and #space show up because “space” appears in their name.”

In addition to the text you type into search, Instagram uses information from accounts, hashtags and places — called “signals” — to rank your search results.

Instagram says, the most important signals that they use, in order of importance, are:

  • Your text in Search. The text you enter in the search bar is by far the most important signal for Search. Instagram try to match what you type with relevant usernames, bios, captions, hashtags and places.
  • Your activity. This includes accounts you follow, posts you’ve viewed, and how you’ve interacted with accounts in the past. Insta usually show accounts and hashtags you follow or visit higher than those you don’t.
  • Information about the search results. When there are a lot of potential results, Instagram also look at popularity signals. These include the number of clicks, likes, shares and follows for a particular account, hashtag or place.

So how does Insta plan to make Search even better?

Instagram is soon launching a series of improvements designed for inspiration and discovery.

Those changes will make Instagram Search more than just a way to find accounts and hashtags.

“We’re moving towards a full search results page experience that makes it even easier to go deep on your interests.”

The keywords you can use to search for content is also expanding

Instagram currently focuses on getting keyword search results right in English, and will add support for other languages in the future.

“We’re also making search results better for exploration. For example, your search for “space” will show you space-related photos and videos, too. This is especially helpful when you don’t have an exact username or hashtag in mind when searching for a certain topic.”

Anthony Lucas is reporter, presenter and social media producer with ticker News. Anthony holds a Bachelor of Professional Communication, with a major in Journalism from RMIT University as well as a Diploma of Arts and Entertainment journalism from Collarts. He’s previously worked for 9 News, ONE FM Radio and Southern Cross Austerio’s Hit Radio Network. 

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Money

First home purchases cost 60% more than renting in most cities

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It has been revealed that buying a starter home in the majority of major cities is a whopping 60% more expensive than renting.

This staggering revelation is causing many potential homeowners to rethink their plans and consider the financial implications of such a significant disparity in costs.

The report, conducted by a leading real estate analytics firm, analyzed housing markets in various urban centers across the country.

The findings indicated that the dream of owning a starter home might be considerably out of reach for many aspiring homeowners.

Steep price

While renting provides a level of flexibility and convenience, the prospect of home ownership is an appealing one, but it comes at a steep price.

The rising costs of homes, combined with increasing interest rates and the need for substantial down payments, are contributing to the substantial gap between buying and renting.

Additionally, maintenance and property taxes add to the financial burden of owning a home, making renting an attractive alternative for those looking to save money.

Despite the financial challenges, experts advise potential buyers to carefully weigh their options and consider long-term financial goals. While renting may seem more affordable in the short term, the potential for home appreciation and building equity could provide substantial benefits over time.

However, for those who are struggling to save for a down payment and are concerned about the overall cost of homeownership, renting remains a practical choice in many major cities.

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Money

UPS is using AI to thwart package theft

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UPS, one of the world’s leading package delivery companies, is harnessing the power of artificial intelligence (AI) to combat the persistent problem of ‘porch pirates’ stealing packages from doorsteps.

This innovative approach aims to safeguard customers’ parcels and enhance the overall delivery experience.

The rise of online shopping has led to a surge in package deliveries, making porch piracy a growing concern. Criminals often seize opportunities to snatch packages left unattended, causing frustration and financial losses for both consumers and delivery companies. UPS, however, is stepping up its game.

By integrating AI-driven solutions into its operations, UPS has developed a sophisticated package protection system. The AI algorithms work in tandem with a network of smart cameras strategically placed in delivery vehicles. These cameras capture real-time footage of delivery drop-offs and monitor for any suspicious activity.

When a package is placed on a recipient’s doorstep, the AI system analyzes the surroundings for potential threats. If any unauthorized individuals approach the package, the system triggers an alert for UPS personnel or local law enforcement. This proactive approach not only deters thieves but also helps in apprehending them swiftly.

This groundbreaking initiative not only bolsters package security but also reinforces UPS’s commitment to customer satisfaction. With the deployment of AI technology, the company aims to reduce theft incidents significantly, making doorstep deliveries safer and more reliable for all its customers.

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Money

How much money you need to earn to be “officially rich”

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In today’s economic landscape, achieving true financial prosperity is a goal many aspire to attain.

While perceptions of wealth can vary widely, there’s a consensus that a specific salary threshold qualifies as officially rich.

When it comes to defining what it means to be rich, the benchmark often lies in one’s ability to comfortably afford a luxurious lifestyle, invest for the future, and still have funds to spare for philanthropy or personal indulgences.

The magic number that often places individuals in this coveted category is an annual income of $250,000 or more.

Reaching this income level is no small feat and generally requires a combination of factors such as a high-paying job, wise financial investments, and, in some cases, entrepreneurship. Those earning this salary often enjoy access to exclusive perks, whether it’s upscale living arrangements, exotic vacations, or fine dining experiences that most can only dream of.

The financial freedom that comes with an income of $250,000 or above enables individuals to secure their future, supporting their retirement plans and ensuring a comfortable life for their families. It also allows them to make a significant impact on causes they care about, contributing to charitable endeavors and supporting local communities.

However, it’s essential to note that wealth is a subjective concept, and one’s perception of richness may differ significantly based on personal circumstances and geographic location. In some areas with a high cost of living, a $250,000 income may not stretch as far as it would in other regions.

In conclusion, while the definition of being rich can vary, a salary of $250,000 or more often marks a significant milestone in one’s financial journey. It provides the means to lead a luxurious life, secure the future, and make a positive impact on society.

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