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The major changes coming to Insta as battle continues with TikTok

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Instagram has announced some new changes that will help the social giant close the gap with rival app, TikTok

The social media company, owned by Facebook, plans to more prominently display images in the search tab.

In a statement, the platform states that search on Instagram sorts through millions of accounts and posts to help you browse your interests.

“From nail art to interior design to dinner recipes, Search is a place for discovery and inspiration.”

Instagram head Adam Mosseri stated that the company has used keyword search as a way to offer visual results — certain terms can pull up pages of suggested images — but Instagram’s new plan will give those more prominence.

In an IGTV, Mosseri explains that searching with a term like “space” will pull up suggested photo and video results along with traditional accounts and hashtags, encouraging more exploration.

The visual results will still live behind a tap of a keyword, but they should be more prominent and common.

How Insta ranks ‘Search’ results:

Search is built to help you find accounts and topics of interest.

It’s different from Feed, Stories, Reels and the Explore features due to the fact that your input helps Insta figure out what to show you.

Your search tells Instagram what you’re looking for, and it’s noticeable when the results aren’t useful.

The company says ‘it’s important for them to get this right – so they try to manage search results by what’s most relevant to you — whether it be a close friend, a creator you love, or ideas for desserts.

“Let’s say you’re interested in finding pictures of space after seeing the blue moon. When you tap the search bar on the Explore page, the first thing you see is your recent searches. As you begin typing “space,” we show you accounts, audio, hashtags, and places that match the text of your search. In this case, results like @space and #space show up because “space” appears in their name.”

In addition to the text you type into search, Instagram uses information from accounts, hashtags and places — called “signals” — to rank your search results.

Instagram says, the most important signals that they use, in order of importance, are:

  • Your text in Search. The text you enter in the search bar is by far the most important signal for Search. Instagram try to match what you type with relevant usernames, bios, captions, hashtags and places.
  • Your activity. This includes accounts you follow, posts you’ve viewed, and how you’ve interacted with accounts in the past. Insta usually show accounts and hashtags you follow or visit higher than those you don’t.
  • Information about the search results. When there are a lot of potential results, Instagram also look at popularity signals. These include the number of clicks, likes, shares and follows for a particular account, hashtag or place.

So how does Insta plan to make Search even better?

Instagram is soon launching a series of improvements designed for inspiration and discovery.

Those changes will make Instagram Search more than just a way to find accounts and hashtags.

“We’re moving towards a full search results page experience that makes it even easier to go deep on your interests.”

The keywords you can use to search for content is also expanding

Instagram currently focuses on getting keyword search results right in English, and will add support for other languages in the future.

“We’re also making search results better for exploration. For example, your search for “space” will show you space-related photos and videos, too. This is especially helpful when you don’t have an exact username or hashtag in mind when searching for a certain topic.”

Anthony Lucas is reporter, presenter and social media producer with ticker News. Anthony holds a Bachelor of Professional Communication, with a major in Journalism from RMIT University as well as a Diploma of Arts and Entertainment journalism from Collarts. He’s previously worked for 9 News, ONE FM Radio and Southern Cross Austerio’s Hit Radio Network. 

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Money

Boeing CEO to depart with lucrative exit package despite chaos

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Boeing CEO Dave Calhoun is set to step down from his position at the end of the year, walking away with a substantial payout despite challenges faced during his tenure.

Here are the key points:

  • Massive Payout: Despite Boeing’s stock price plummeting by 43% since Calhoun took over as CEO in 2020, he is poised to receive a $24 million payment upon his departure.

  • Additional Compensation: Calhoun holds options that could potentially earn him an additional $45.5 million if his successor manages to boost Boeing’s share price by 37%.

  • Comparative Compensation: Calhoun’s compensation during his tenure exceeds that of CEOs in similar industries, despite Boeing’s stock underperforming in comparison.

Boeing CEO Dave Calhoun’s impending departure at the end of the year has sparked controversy as he stands to walk away with a substantial payout, despite the company’s tumultuous journey under his leadership.

READ MORE: Boeing CEO to step down

Despite inheriting a company reeling from the aftermath of two deadly 737 Max crashes, Calhoun’s tenure has been marred by further setbacks, including the recent Alaska Airlines door blowout incident that further tarnished Boeing’s reputation.

Boeing offers CEO $5.3 million incentive to stay through recovery …

With Boeing’s stock price plummeting by 43% during Calhoun’s time at the helm, questions arise about the correlation between executive compensation and company performance, especially in the face of such significant challenges.

‘Raised eyebrows’

Calhoun’s lucrative exit package, valued at $24 million, has raised eyebrows among shareholders and industry observers alike.

Additionally, the potential for Calhoun to earn an additional $45.5 million based on the future performance of Boeing’s shares has intensified scrutiny over executive compensation practices.

This sizable payout contrasts starkly with Boeing’s stock performance, which has significantly underperformed compared to both industry peers and broader market indices, highlighting the dissonance between executive rewards and shareholder value creation.

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Money

It’s been a record year for CEO compensation

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In 2023, Broadcom’s CEO Hock Tan was granted a stock award worth $161 million, propelling him into the realm of highest-paid CEOs.

However, as the company’s share price surged, the value of Tan’s award skyrocketed to approximately $1.3 billion, outpacing even the shareholders’ annual returns.

Tan’s compensation reflects a broader trend among top executives in the tech sector, where awards of restricted stock and stock options surged in value alongside company share prices.

Notably, CEOs like Charles Robbins of Cisco Systems and Shantanu Narayen of Adobe also saw substantial increases in their compensation, doubling in some cases.

The disclosure of such equity growth in executive compensation is a new requirement by the Securities and Exchange Commission (SEC), providing shareholders with insights into the changing value of executives’ awards throughout the year.

CEO pay is on the rise.

New heights

Overall, CEO pay at major S&P 500 companies reached new heights in 2023, rebounding from slower growth in the previous year. The median pay for these CEOs rose to $15.6 million, up from $14.1 million in 2022, reflecting a surge in equity awards.

Broadcom clarified that Tan’s stock award is designed to span five years, with no plans for additional equity grants or cash bonuses during that period.

Tan’s compensation, which amounts to approximately $33 million annually over five years, is contingent upon his continued tenure and specific share price targets.

While the initial valuation of Tan’s restricted shares stood at $160.5 million, the surge in Broadcom’s share price prompted the company to reassess the likelihood of meeting vesting conditions.

This reassessment suggests that Tan may not receive all the shares initially granted.

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Money

Market forecast: weather whirlwinds influencing investments

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Prime conditions for commodity investments arise from global weather shifts, geological tensions, and rising interest rates.

With global weather patterns causing disruptions in traditional supply chains, coupled with geopolitical tensions over natural resource access, and the anticipation of higher interest rates impacting financial markets, the conditions for commodity investments have reached exceptional levels.

Amidst this backdrop, Farrer Capital has emerged as a standout player, leveraging its unique ‘blue ocean’ approach to capitalize on price dislocations and scarce competition in the market.

Mark Wyld from MW Wealth joins the show to share his insights on the inclement weather impacting the market.

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