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Social media overtakes traditional news globally

Dr Karen Sutherland examines media shifts, social media dominance, AI impact, and the future of journalism at UniSC


A new global report has found that, for the first time, social media and video platforms have overtaken traditional news outlets as the world’s primary source of information, marking a major disruption to legacy media and its business model.

For more on what this means for journalism and audiences, Dr Karen Sutherland from UniSC joins the discussion to break down how traditional media can adapt, who benefits most from the shift, and what risks consumers now face in an increasingly platform-driven news environment.

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