Analysis · Ticker Views

Qantas is going premium — but what does it mean for Australian travellers?

Qantas embraces premium travel shift, impacting competition and loyalty programs while Jetstar expands affordable options for Aussies


‘Qantas has made this decision around the changing face of aviation.’ The airline is moving towards a premium product for business travellers.

Darren Woolley from TrinityP3 discusses the implications of Qantas’s shift to smaller, premium aircraft.

Qantas’s loyalty program remains a significant cash cow despite changes in frequent flyer availability.

The shift to premium may affect Qantas’s ability to compete with international carriers on economy pricing.

Jetstar’s expansion could offer more affordable options, altering the travel landscape for Australians.

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