Marketing expert warns of pitch maxing risks as agency promises complicate decision-making and impact brand finances
‘The marketplace is incredibly desperate for both marketers and for agencies.
Darren Woolley from Trinity P3 warns about the risks of pitch maxing in agency selection.
AI-driven promises often seem too good to be true, complicating marketers’ decisions.
Brands could face financial losses if agency promises are not delivered.
The trend of pitch maxing is worsening globally, affecting agency-client relationships.
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