Fame
NBC ratings drop despite Olympic buzz
Despite the Olympic Buzz, that has not translated to NBC’s ratings
NBC’s TV audience for the summer Olympics is down a whopping 45% from the Rio games in 2016.
It is not all doom and gloom as NBC is still drawing in a bigger audience than its rivals.
The other bright spot for NBC is that the Tokyo Games have found an audience via digital platforms and streaming.
The other bright spot for NBC is that the Tokyo Games have found an audience via digital platforms and streaming.
The network boasted that Peacock, its streaming service, has notched strong viewership for the games. On Tuesday, NBC said that viewers had streamed 3 billion minutes of Olympics coverage across NBCOlympics.com, the NBC Sports app, and its Peacock streaming services.
Moreover, NBC said that number is “pacing to surpass Rio Olympics total in next few days.” But why, in the traditional TV sense, are the ratings in free-fall? After all, this is the Olympics — historically one of the most-watched telecasts around the world.
Its ability to bring together large swaths of viewers is one of the main reasons NBC is paying billions of dollars to televise the games over the next decade.
Tokyo Olympics
The world changes to streaming
One major reason: The TV world is drastically different than it was five years ago. With the surge of social media and streaming, there’s more for audiences to watch than ever, and that leads to more media fragmentation.
Adidas is contemplating a significant financial blow as it considers writing off $320 million worth of Yeezy shoes following its separation from music and fashion icon Kanye West.
The sportswear giant’s decision to sever ties with West’s Yeezy brand has left a mountain of unsold merchandise, threatening to dent the company’s balance sheet.
The partnership between Adidas and Kanye West, which began in 2013, had been immensely successful, with Yeezy shoes becoming a highly sought-after fashion statement.
However, recent controversies and disagreements between West and Adidas prompted the sportswear company to distance itself from the celebrity designer.
The massive inventory of Yeezy shoes now presents a dilemma for Adidas, as it grapples with finding a solution to deal with the surplus stock. A $320 million write-off could significantly impact the company’s financial performance in the short term.
Adidas is currently exploring various options, including discounting, donating, or repurposing the unsold inventory to mitigate the financial hit.
Warner Bros Discovery, has issued a stark warning regarding the ‘real risk’ that Hollywood faces in the aftermath of the recent strikes that have taken a considerable toll on the industry’s financial health.
The strikes, which disrupted film and television production for several weeks, resulted in substantial financial losses for studios, production companies, and countless industry professionals.
Warner Bros Discovery emphasised the necessity for a resilient and adaptable approach to navigate the ongoing challenges and uncertainties facing the film and television sector.
The conglomerate stressed the importance of implementing measures to mitigate such risks in the future, which include fostering better labour relations and contingency planning to safeguard against potential disruptions.
The message underlined the need for the industry to adapt to the evolving landscape of content creation and distribution, particularly in the digital era.
This warning from Warner Bros Discovery highlights the need for the entertainment industry to recognise the ever-changing dynamics and economic challenges, and the importance of preparedness to maintain its prominent position in the global market.
Philanthropic YouTuber MrBeast, known for his outlandish and extravagant charity stunts, recently financed the construction of 100 wells in Africa, providing clean drinking water to thousands of people.
While the philanthropic gesture is commendable on the surface, it has ignited a wave of controversy and criticism from various quarters.
Critics argue that MrBeast’s approach, although well-intentioned, might not be the most sustainable solution to Africa’s water crisis.
They question the long-term viability of these wells, raising concerns about maintenance and local ownership. Some have even labelled it as a publicity stunt, arguing that it merely scratches the surface of a much deeper issue.
On the other hand, MrBeast’s supporters laud his efforts in raising awareness and mobilising his enormous following to contribute to a worthy cause. They argue that any effort to alleviate the water crisis is a step in the right direction.
In the end, whether MrBeast’s 100 wells in Africa are a game-changing philanthropic success or a mere spectacle remains a subject of intense social debate.
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