Megyn Kelly has voiced her criticism of Kim Kardashian’s shapewear brand, Skims, for what she perceives as a focus on “sucking in your fat so you can look better.”

Kelly expressed her views during her SiriusXM podcast, “The Megyn Kelly Show,” on Tuesday.

Kelly characterized Kardashian’s contribution to the world as centered around physical appearance and criticized Skims for potentially influencing young girls to prioritize their physical looks over their voices and personalities. She stated that listening to Kardashian for even a short duration reveals what she sees as the shallowness of Kardashian’s public persona.

In a recent episode of “The Kardashians” show on Hulu, a scene displayed Kardashian’s dedication to her appearance. In the clip, she visited the Department of Motor Vehicles (DMV) with a team of stylists to ensure she obtained the perfect driver’s license photo. The DMV appeared to extend its hours to accommodate her, with Kardashian having multiple headshots taken while her team adjusted her makeup and hair until she was satisfied with the photo.

Looking good

Kelly and her guest, Jason Whitlock of BlazeTV, expressed discomfort at the scene. Kelly emphasized that her criticism of Kardashian was not personal but rather rooted in her belief that such behavior sets a concerning example. She stated that if her daughter were to behave similarly over a license or school photo, she would find it “ridiculous.”

While Kelly acknowledged that there is nothing wrong with wanting to look attractive, she labeled Kardashian’s actions as an obsession, emphasizing the bizarre nature of her behavior.

Whitlock, despite finding Kardashian attractive, shared Kelly’s concerns about her mentality, likening it to a “mental illness.” He questioned the need for Kardashian, a billionaire, to personally drive herself given her resources.

Despite Kelly’s criticism, Skims achieved a valuation of $4 billion last month, making Kardashian’s net worth $1.7 billion, and surpassing legacy retailer Victoria’s Secret in value.

Skims’ representatives have not yet responded to requests for comment.

This debate highlights the ongoing discussion about beauty standards, body image, and the influence of celebrities and their brands on public perceptions.