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“Manage The Decline”: Is traditional TV becoming obsolete?
Darren Woolly warns that tech-driven audience shifts may disrupt free-to-air TV, causing news fragmentation and loss of shared perspectives.
Darren Woolley warns free-to-air TV faces same disruption as department stores amid audience shift to niche media and fragmented news
Free-to-air television could face a disruption similar to the decline of traditional department stores as audiences increasingly move towards digital platforms and highly targeted content, according to Trinity P3’s Darren Woolley.
Woolley says the shift is also fragmenting the news landscape, with audiences receiving the same stories from increasingly different perspectives.
He warns this could weaken the shared understanding of current events that traditional media has historically provided.
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