Gin & Luck, the parent company of the iconic Death & Co cocktail bars, is redefining hospitality with an innovative, low-capital growth strategy.

By combining traditional expansion methods with crowdfunding, the company has not only scaled globally but also cultivated a community of loyal supporters.

David Kaplan, CEO of Gin & Luck, highlights the importance of balancing creativity, sustainability, and inclusivity in their approach. Crowdfunding, he notes, aligned perfectly with their values, allowing them to raise capital while engaging directly with their audience.

What began as a single bar in New York has evolved into a globally recognised brand, proving that bold ideas and modern business models can drive transformative success. Gin & Luck’s story offers a blueprint for thriving in an ever-changing hospitality landscape.