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Is the Barbie-born pink branding boom here to stay?

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The Barbie movie has brought a pink renaissance into brand marketing

 
Audiences around the world have fallen in love with the Barbie movie.

But it seems that marketers have followed suit as we see brands around the world embrace a new-found love of pink.

But is this change a flash in the pan or does it represent a broader change within the industry?

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