One of the world’s most popular apps has backflipped on a decision to hide ‘likes’
Instagram will now give users the ability to either show or hide how many likes content gets.
The social media platform, which is owned by Facebook Inc. announced it would hide the likes feature for certain users back in 2019. Since then, Instagram has been collecting user feedback after disabling the feature and had expressed their surprise at how positively it was received.
Instagram has since then expressed its interest in elevating this experience and bringing more changes to the feature.
An update on like counts.
— Adam Mosseri (@mosseri) April 14, 2021
Last year we started hiding like counts for a small group of people to see if it lessens some pressure when posting to Instagram. Some found this helpful and some still wanted to see like counts, in particular to track what’s popular.
Head of Instagram, Adam Mosseri said in a Twitter post acknowledged that some users found it useful to see their like counts, especially to track what is trending and ‘popular’.
