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The Albanese government has released draft legislation that could fine tech giants like Google and Meta if they fail to strike commercial deals with Australian news publishers, escalating the long-running battle over how digital platforms pay for journalism.

The proposed News Bargaining Incentive is designed to strengthen funding for Australian media by ensuring news content shared on major platforms is properly compensated.

Officials are also seeking feedback on how any penalties collected should be redistributed to support the news sector.

Darren Wooley from TrinityP3 says the move signals a major shift in bargaining power between publishers and tech platforms, with potential benefits on both sides if fair commercial agreements are reached.

The policy also revisits concerns raised after Meta scaled back news agreements in 2024, with fears that reduced platform support could further pressure already struggling newsrooms.

If tech firms fail to comply, the impact on journalism funding could be significant.

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