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Google emphasises AI in new smartphones, modest upgrades

Google prioritises AI innovations over hardware in new Pixel smartphone launch, aiming to broaden market appeal and enhance user experience

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Google prioritises AI innovations over hardware in new Pixel smartphone launch, aiming to broaden market appeal and enhance user experience.

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In Short:
– Google launched new Pixel smartphones focusing on AI, not hardware upgrades, at the “Made by Google” event.
– Pixel’s market share is low despite Android’s dominance, with plans to expand into the Mexican market.
Alphabet’s Google launched new Pixel smartphones, focusing on AI integration rather than significant hardware upgrades. According to Reuters, the announcement occurred at the “Made by Google” event in Brooklyn, featuring celebrities like Jimmy Fallon to highlight practical applications of AI.Banner

AI enhancements include a photography assistant and automation features for displaying relevant information. Rick Osterloh, Google’s VP of devices, emphasised their commitment to developing an advanced AI assistant while hardware updates, like a new telephoto lens, were less impactful this year. The Pixel devices start at $799, maintaining prices despite tariff-related fears.

Market Share Challenges

Although Google controls over 80% of the smartphone OS market with Android, its Pixel series holds only 1.1% of global sales. Recently, Pixel’s US market share dipped to 4.3%, signalling ongoing challenges. Analysts noted the launch aims to broaden Pixel’s appeal, with plans to enter the Mexican market, critical for future growth. Google aims to expand its product reach, including smartwatches and earbuds, while retaining innovative features like the latest Tensor G5 processor.


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FedEx Australia expands electric vehicle fleet for sustainability

FedEx Australia to introduce 55 electric vehicles, joining industry shift towards sustainable deliveries in major cities

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FedEx Australia to introduce 55 electric vehicles, joining industry shift towards sustainable deliveries in major cities

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In Short:
– FedEx Australia plans to add 55 electric vehicles to reduce carbon emissions and attract eco-friendly consumers.
– The fleet will start with 15 electric trucks in Adelaide, aiming for a fully electrified global fleet by 2040.
One of Australia’s largest delivery firms, FedEx Australia, plans to add 55 electric vans and trucks to its fleet, aiming to attract environmentally conscious businesses and consumers.
The initiative will start with 15 battery-powered trucks introduced in Adelaide, followed by rollouts in Sydney and Melbourne this year.Banner

The announcement aligns with similar steps taken by companies like ANC Delivers and Australia Post in recent weeks.

FedEx aims to significantly reduce carbon emissions, with each eCanter truck projected to cut 13.2 tonnes of emissions over 30,000 kilometres compared to diesel vehicles.

The fleet will also include Mercedes-Benz eSprinter vans, which are expected to reduce emissions by 8.5 tonnes annually per vehicle.

Fleet Electrification

FedEx plans to expand electric vehicle use to regional depots once charging infrastructure is established. The company aims for a fully electrified global pick-up and delivery fleet by 2040.

Despite higher initial costs, long-term savings and driver demand for electric vehicles are anticipated to offset expenses.

FedEx’s move follows announcements by ANC Delivers, Australia Post, and Linfox, all making strides in electrifying transport amid growing environmental concerns.


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Importance of AI governance for business competitiveness and security

AI governance essential for businesses to manage risks and ensure compliance as AI integration accelerates across industries

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AI governance essential for businesses to manage risks and ensure compliance as AI integration accelerates across industries.

In Short:
– Effective AI governance is vital for ensuring trust and compliance in business practices.
– Companies must establish clear AI use policies to balance innovation and safeguard sensitive data.

As AI transforms industries, effective governance and data risk strategies are crucial for business competitiveness and compliance. Broderick Smith from Transform LogiQ discusses the urgent need for AI governance as it becomes prevalent in products and services. This governance helps mitigate risks, ensuring that clients receive trustworthy information and organisations adhere to ethical guidelines in AI development.Banner

AI governance is essential as many companies struggle to keep pace with rapid advancements. Smith notes that organisations often perceive AI as a technical issue rather than a human one, creating significant governance challenges.

Future-Proofing AI

Establishing a simple policy for AI use is critical. Companies should define permissible use cases and develop governance structures, engaging staff in dialogue regarding AI integration. Addressing the balance between innovation and responsibility ensures that AI enhances organisational effectiveness while safeguarding sensitive data.

For more insights, follow Broderick Smith on LinkedIn or visit Transform LogiQ.


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North Korea exploits ChatGPT for military ID forgery

North Korean hackers use ChatGPT to forge deepfake military IDs in targeted phishing campaign against South Korean defense entities

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North Korean hackers use ChatGPT to forge deepfake military IDs in targeted phishing campaign against South Korean defense entities

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In Short:
– North Korea’s Kimsuky group used ChatGPT to create deepfake military IDs for a phishing campaign against defence organisations.
– Genians Security Centre detected the attack in July 2025, raising concerns about AI misuse in national security.
North Korea’s Kimsuky hacking group has utilised ChatGPT to forge sophisticated deepfake South Korean military identification cards in a phishing campaign targeting defence organisations.
It marks a notable advancement in the regime’s cyber espionage tactics. South Korean cybersecurity firm Genians Security Center first detected the attack in July 2025.Banner

Researchers confirmed that the fake IDs were generated using OpenAI’s GPT-4o model, following metadata analysis.

The hackers bypassed safeguards by requesting ID “mock-ups” rather than actual documents. Malicious emails impersonated South Korean defence communications, misleading recipients into downloading malware disguised as ID cards.

Exploitation Monitoring

North Koreans have been increasingly using AI for intelligence gathering and evading sanctions. According to Anthropic’s recent report, North Korean workers have exploited the Claude AI model to obtain fraudulent employment at technology firms.

Genians’ director highlighted that AI is instrumental in planning attacks, crafting malware, and impersonating recruiters, demonstrating its implication in global intelligence missions.

The phishing primarily affected South Korean journalists and activists, with the sophisticated deepfake technology introducing serious concerns regarding AI misuse in national security.

Genians urged the implementation of enhanced security measures to combat these AI-driven threats.


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