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Gas is the new positive social media app for teens

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Gas is the new positive social media app for teens, designed to disrupt the industry 

A new app called Gas is dominating social markets, and its core focus is positivity.

Launched in August 2022, Gas has amassed millions of users in the highly sought after teenage market.

Currently only available in a limited number of states across the USA, Gas requests users to respond to multiple choice-style questions about fellow students in their school.

This is often in classic year book style categories such as “the most beautiful person you have ever met”.

Despite its limited availability, Gas has become the most downloaded free iPhone app and the top social-networking download in the Apple App Store.

How is it different?

The premise of the social network is its focus on encouraging users to compliment (or “gas up”) their classmates. They can do this by anonymously voting for them in the various categories presented on the app.

Users receiving the compliments are alerted with notifications, also known as flames. They are only provided with the grade and gender of the students voting for them.

Gas is a stark contrast to the many other mainstream platforms currently facing accusations of promoting toxic content.

2021 saw Meta whistle blower, Frances Haugen, report to the U.S. Senate ‘The Facebook Files’. At the time, Haugen said Meta knew that they were “leading young users to anorexia content”.

In true Instagram style, the platform is already working on a BeReal clone feature in response to the new “authentic” platform’s rise in popularity.

One would assume it’s only a matter of time before it copies Gas as well.

Hopefully the new wave of popularity in more positive social media platforms such as Gas and BeReal will be a welcome trend among the existing platforms.

Perhaps they will promote greater positivity in terms of content and interactions for users.

Dr Karen Sutherland is a Senior Lecturer at the University of the Sunshine Coast where she designs and delivers social media education and research. Dr Sutherland is also the Co-Founder and Social Media Specialist at Dharana Digital marketing agency focused on helping people working in the health and wellness space.

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Warner Brothers & Discovery considers splitting up to boost stock value

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Warner Bros Discovery is considering a strategic breakup to enhance its stock performance, according to a Financial Times report.

The potential move aims to unlock value by separating its media assets from its reality TV and lifestyle businesses.

This decision follows pressure from investors to improve stock performance, amidst challenges in the media industry #featured #trending

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Investors worldwide grow increasingly optimistic about Trump winning the election

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Investors are increasingly optimistic about Donald Trump’s potential re-election, prompting a resurgence in the so-called ‘Trump trade’.

Market participants are closely monitoring Trump’s political strategies and public sentiment, influencing their investment decisions.

Kyle Rodda from Captial.com joins to discuss all the latest.

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Netflix expands use of ads despite slow subscriber growth

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Netflix is intensifying its efforts to introduce an ad-supported tier amidst a plateau in subscriber growth.

The streaming giant hopes to attract new users and boost revenue by offering a cheaper alternative that includes advertisements.

This move marks a significant shift from its traditional ad-free model, reflecting Netflix’s response to competitive pressures and evolving consumer preferences.

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