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Meta claims AI boosts ads amid doubts about spending returns and potential challenges from OpenAI’s advertising ambitions
Meta insists AI is strengthening its advertising business, but questions remain over whether those gains can justify its massive spending on AI infrastructure.
A future move by OpenAI into advertising could become the biggest test of Meta’s dominance.
Charles Rollet from Business Insider warns that if AI investments fail to generate meaningful returns, Meta’s growing debt and data centre spending could eventually put the company under serious financial pressure.
