FIFA President Gianni Infantino says the organisation has been receiving TV bids between $1-10 million, and they would not cave in to such low offers
FIFA is threatening a broadcast blackout across Europe’s top five nations ahead of this year’s Women’s World Cup.
The governing body has been selling the TV rights to the competition separately from the men’s tournament, but FIFA has been receiving low-ball bids to broadcast the event.
FIFA President Gianni Infantino says the organisation has been receiving TV bids between $1-10 million, and they would not cave in to such low offers.
“To be very clear, it is our moral and legal obligation not to undersell the FIFA Women’s World Cup,” Infantino said. “Therefore, should the offers continue not to be fair, we will be forced not to broadcast the FIFA Women’s World Cup into the big five European countries.”
“The European public will not be able to watch the Women’s World Cup.
“FIFA is trying to grow revenue in the Women’s World Cup
“Broadcasters should put their action behind their words, because they rightfully criticise organisations for not paying women and men equally … otherwise we’ll simply not sell these rights at these undervalued prices to them.”
The event kicks off in July.
