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COP26 plants the seed for urgent climate action | ticker VIEWS



In light of the COP26 climate conference in Glasgow, industries around the world are shifting their attention to engage with climate action.

Farmers are experiencing climate change firsthand and are now stepping up their plans to tackle it.

Anika Molesworth is a farmer, scientist, and storyteller who was awarded Farmer of the Year in 2015.

She is passionate about ensuring the best possible future for the planet and the food people consume.

Farmers on a mission

Australia has seen a shift towards higher temperatures and lower winter rainfall, which has had significant effects on many farmers.

Despite these trends, there remains much uncertainty over the long-run effects of climate change on farm businesses.

Molesworth says the decade-long Millennium drought changed her life forever. Between the years 2000–2010, very little rain fell in much of Australia.

Her home became dry and duststorms turned the skies red. That’s when she drew the correlation between the land, the climate, and the food on her plate.

Now, she is dedicated to raising awareness of climate change impacts on farms, and what actions must be taken to reduce emissions and adapt to changing conditions.

Farmers are severely impacted by extreme weather events, like drought or bushfires. These types of events impact the ability to grow produce.

Climate change and rainfall trends affect food prices, which vary depending on agricultural profitability and world prices.

Less words, more action

As the historical COP26 climate summit rolls into its second week in Glasgow, there is a renewed and heightened focus on the wellbeing of our planet.

We have seen world leaders pledge their emissions targets and plan to tackle climate change but some see the summit as a failure.

Climate activist Greta Thunberg lead a climate protest of thousands in Glasgow, aimed at attacking the climate policy of world leaders at the summit.

“Many are asking what it’ll take for people in power to wake up. But let’s be clear – they’re already awake. They know exactly what they’re doing. They know exactly what priceless values they’re sacrificing to maintain business as usual.”

GReta thunberg, climate activist

“These conversations and commitments are a starting foundation, but we need to shift rapidly to action.”

Anika molesworth, scientist & farmer

Australia’s climate targets

Australia’s Prime Minister Scott Morrison addressed the COP26 climate summit, saying that Australia had submitted a new nationally determined contribution.

He noted that Australia’s emissions would fall by 35% by 2030, far exceeding the Paris commitment.

Morrison is often criticised for his lack of ambitious climate change targets.

“The reduction targets the Australian Government has take to Glasgow are woefully inadequate and are not aligned with the science… This is putting Australians in the path of danger. “

Anike molesworth, scientist & farmer

Shift to electric

The transition to electric vehicles is a major part of the world’s strategy to tackle climate change.

The Australian Government is looking to accelerate the rollout of 50,000 charging stations to support an expected 1.7 million EVs on the road by 2030.

However, Prime Minister Scott Morrison says he won’t be forcing Australians to do anything they don’t want to.

“We will not be forcing Australians out of the car they want to drive or penalising those who can least afford it through bans or taxes. The strategy will work to drive down the cost of low and zero emission vehicles, and enhance consumer choice.”

scott morrison, Australian prime minister

Holly is an anchor and reporter at Ticker. She's experienced in live reporting, and has previously covered the Covid-19 pandemic on-location. She's passionate about telling stories in business, climate and health.

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Who is PewDiePie and what’s his net worth?



Felix Kjellberg, popularly known as PewDiePie, is a Swedish YouTube sensation who has risen to fame as one of the most prominent content creators on the platform.

With millions of dedicated fans worldwide, he has become a household name.

PewDiePie’s journey to stardom began in 2010 when he started creating videos centered around gaming, commentary, and humor. His charismatic and relatable persona resonated with viewers, propelling him to unparalleled success. Over the years, he diversified his content to include vlogs, reviews, and a wide range of entertainment.

One of the defining moments of PewDiePie’s career was his “T-Series vs. PewDiePie” battle in 2019, where he competed with the Indian music label T-Series for the title of the most subscribed YouTube channel. This event garnered immense attention and support from his fans, further solidifying his status as an internet icon.

Now, as of 2021, PewDiePie’s net worth stands at a staggering $40 million, thanks to various revenue streams such as ad revenue, merchandise sales, and sponsorships. He’s not only a YouTube star but also a successful entrepreneur, with his own line of merchandise and a book.

PewDiePie’s journey is a testament to the power of online content creation and the immense influence YouTubers can have on global audiences. As he continues to evolve and adapt to the ever-changing landscape of online media, one thing remains clear – PewDiePie is here to stay.

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Elon Musk raves about “next-level” Tesla Cybertruck performance



Elon Musk expressed his excitement about the upcoming Tesla Cybertruck Performance version, declaring it to be a game-changer in the electric vehicle industry.

With just seven words, Musk summed up his enthusiasm: “It kicks ass next-level.”

Musk’s comment came during a press conference where he discussed the latest advancements in Tesla’s electric vehicle lineup. The Tesla Cybertruck has been a highly anticipated release since its initial unveiling, and the Performance version promises to take things to a whole new level.

According to Musk, the Tesla Cybertruck Performance will feature cutting-edge technology and performance capabilities that will exceed all expectations. While specific details about the vehicle remain limited, Musk hinted at its impressive acceleration, handling, and range, suggesting that it will outperform any other electric truck on the market.

The Tesla Cybertruck has already generated a significant amount of pre-orders, and with Musk’s endorsement of the Performance version, it’s likely to attract even more attention from consumers and investors alike. This announcement could also have a positive impact on Tesla’s stock price, as it demonstrates the company’s commitment to innovation and its ability to stay ahead of the competition.

As Tesla continues to push the boundaries of electric vehicle technology, the Tesla Cybertruck Performance version is set to be a standout addition to their lineup. With Elon Musk’s stamp of approval, it’s safe to say that the electric truck market is about to witness a significant shake-up.

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The rise of the apologetic CEO



We now live in the era of the apologetic CEO, but do those words have meaning and consequences?

There was a time when CEOs bore the stiff upper lip. Never explain, never complain. It worked for hundreds of years, essentially telling customers and employees “We are trying our best, but if you don’t like it, leave”. Hold the line.

But the Covid pandemic, and the rise of the Teflon-politician plus social media, have now changed business and the way a CEO and their company deals with the outside world.

Sorry now seems to be the easiest word.

Apology strategy

It works like this:

  • Major stufff up that the company expects will go unnoticed
  • Denial of the stuff up or silence
  • Public and then political backlash
  • CEO accidentally says something publicly that makes it worse
  • Board intervenes
  • CEOs top media team hire external crisis comms team to fix things
  • External camera crew hired and sets up in the lobby of corporate HQ or on the factory floor
  • CEO makes a grovelling apology trying to connect with customers.

But what does it do to fix the original crisis? And has it become a cynical attempt at being seen to take ownership (the buck stops with me), but then nothing happens?

The Qantas case

Qantas prides itself as the national flag carrier, even though it’s a publicly listed company now. But it finds itself constantly caught in the grips of customers, unions, the media and the government.

Following the pandemic, Qantas found itself in a world of pain. On the plus side, travel was back in a big way and the profits would soon follow. In this instance, it was better to be the CFO than the CEO.

Qantas stood down thousands of workers, many of whom left the relatively low-paying fickle aviation industry for higher-paying, stable jobs on the other side of “air side”.

Staff problems

I recently met a tram driver who used to be a Qantas International pilot. Instead of trekking to Melbourne airport to start work, he now begins his shift by meeting the tram at the end of his street. Basically, the staff moved on.

As the post-covid era rolled along, bags were lost, flights were canceled and angry customers vented to the media, then-CEO Alan Joyce ran through the “PR crisis handbook” outlined above.

Deny, blame, admit, move on.

Here was Alan Joyce’s apology in August 2022:

“On behalf of the national carrier, I want to apologise and assure you that we’re working hard to get back to our best.”

Fast forward to this month, and Alan Joyce is out at Qantas. His replacement is his CFO, Vanessa Hudson.

CFOs focus on operations and streamlining processes but sometimes struggle with human connection. A CEO has to put everybody first, but a CFO has to put the company first.

Vanessa Hudson is a lower-profile CEO than Joyce, so far avoiding the spotlight, or being seen mingling with celebrity chefs.

A year after Joyce’s apology, Ms Hudson recorded a video statement to customers:

“I was a part of the leadership at the time, but clearly I wasn’t the chief executive then. I am the chief executive now and what I would say is that I would like to be judged by what we do now and how we behave going forward.”

Moving On

While the CEO has changed, the messaging has not. This may soon happen, as Vanessa Hudson grows into the role and identifies people who need to be moved on and people who need to be moved in.

But once she builds the right team, listen to them. Often CEOs ignore internal advice and only listen to external consultants.

For passengers though, what difference does an apology make? What happened in that year after Alan Joyce apologied that made Qantas better for today?

Historically when Qantas has been in trouble, they unleash another rendition of I Still Call Australia Home during some sort of sports final.

It’s like the partner who keeps breaking trust and continually begs for forgiveness. It’s time to pack your bags and burn that red flag.

The Qantas dilemma

Qantas has some big issues that will take decades to fix. Airlines are slow-moving beasts.

Aside from the huge debt burden, unions that are bolstered by a High Court win, plus favourable governments running the country and the states, and an angry customer base ready to rock up with pitchforks, there are even more fundamental issues facing the new CEO.

Australians are famously egalitarian. We demand high service at a low cost, and we’re not afraid of complaining until things are changed. That’s how we’ve built this great nation and keep rolling Prime Ministers.

Qantas flight QF1, an Airbus A380-800 aircraft, takes off from Sydney International Airport en route to Dubai, above Botany Bay, in Australia August 22, 2017. REUTERS/Jason Reed/Files

Jumbo sized problem

For decades, Qantas has been stuck with the wrong-sized planes. Not since the 747 has there been an aircraft that meets the comfort needs of passengers and the budgets of airlines at the same time.

Airlines have been demanding more fuel-efficient planes and aircraft manufacturers are trying to squeeze more range out of smaller carbon fibre frames.

Anyone who has flown a 787 Dreamliner will soon forget the LED windows, and remember how much more space there was on a 747 or A380. Anyone who has dropped an Airpod in economy knows what I’m talking about.

Australians are big people who require big planes and bigger seats with wider pitch.

Australia is a long way from anywhere. As is New Zealand, yet Air New Zealand has come up with far more innovative ways to keep passengers comfortable on long-haul flights than Qantas.

FILE PHOTO: FILE PHOTO: A Ryanair Boeing 737-800 airplane takes off from the airport in Palma de Mallorca, Spain, July 29, 2018. REUTERS/Paul Hanna

The airline industry has been marching to the same tune for decades, since the emergence of RyanAir and Southwest. Cheaper flights, poorer service, and a relationship with customers that is cost-based, not value-based. The rise of airport security only tipped the scales even further towards mean airlines.

For those times, Joyce was the right CEO for Qantas, as he had successfully built up Jetstar in Australia. And frankly, Qantas couldn’t carry on running as a government-funded airline.

The Crying CEO

Qantas is an example but far from the only company that struggles with its messaging. There are the CEOs that go even further.

Remember the CEO who took to LinkedIn to post a weeping selfie after making the decision to make staff redundant?

Braden Wallake runs the Ohio-based business-to-business marketing agency Hypersocia. The post received more than 6,700 comments and nearly 33,000 reactions.

Some LinkedIn users mocked Wallake’s post, calling him “out of touch” and “cringe-worthy” or suggested that he should focus on helping his former employees rather than on how the situation had affected him.

New CEOs Building Trust

The appointment of a new CEO marks a significant transition that can shape the future of an organisation.

Upholding a strong ethical compass reassures stakeholders that the CEO will make decisions aligned with the organisation’s core beliefs. This builds trust over time.

The CEO’s track record and expertise play a pivotal role. In the case of Vanessa Hudson, this will be her most difficult task, given she was holding the financial levers at the airline.

Apologising is good spin, but action is a must.

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