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“Can’t eradicate this virus” – Melbourne photographer in viral video pleads for lockdowns to end

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A Melbourne business owner has gone viral on Instagram after releasing an emotional video before lockdown five

Carly Soderstrom, a photographer who went viral with a video of her despair after being plunged into lockdown for the fifth time has pleaded with governments to scrap lockdowns.

Soderstrom, who resides in Torquay, near Melbourne, has spent almost 11 of the past 18 months in lockdown.

The 35-year-old’s viral video has reached millions of people in less than a week via her Instagram platform “carlzjsoda” – and comes after Melbourne was sent into its fifth lockdown.

The photographer has called for lockdowns to no longer be used as a method of managing COVID-19 due to the implications she says it is having on mental health among society.

Businesses have long called for action

Soderstrom said lockdowns weren’t working and small businesses continued to pay the price.” How much more suffering is people expecting small businesses to take on?

An online fundraiser set up by a stranger for Ms. Soderstrom after she shared her struggle on Instagram has so far raised more than $60,000.

Ms. Soderstrom said she planned to share the money with other people she knew who were also struggling.

Her plea came as Victoria recorded a further 16 cases of COVID-19 on the state’s third day of lockdown.

If you’re struggling during this difficult time, there is 24/7 support available via the Beyond Blue Support Serviceon 1300 22 4636 or contact Lifeline on 13 11 14 or via lifeline.org.au.

Anthony Lucas is reporter, presenter and social media producer with ticker News. Anthony holds a Bachelor of Professional Communication, with a major in Journalism from RMIT University as well as a Diploma of Arts and Entertainment journalism from Collarts. He’s previously worked for 9 News, ONE FM Radio and Southern Cross Austerio’s Hit Radio Network. 

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McDonald’s plans massive expansion with 9,000 new burger joints by 2027

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Fast-food giant McDonald’s has unveiled an ambitious plan to open nearly 9,000 new burger joints across the globe by 2027.

The move comes as part of the company’s aggressive growth strategy to maintain its dominance in the competitive fast-food industry.

McDonald’s, known for its iconic golden arches, currently operates over 38,000 restaurants in more than 100 countries.

With this expansion, the company aims to tap into emerging markets while also strengthening its presence in existing ones. The plan includes opening new outlets in urban centres, shopping malls, and even smaller towns, catering to a diverse range of customers.

The expansion drive is expected to create thousands of jobs, from front-line crew members to management positions, offering economic opportunities in various communities.

Furthermore, McDonald’s will continue to focus on sustainability, with commitments to reduce its environmental footprint through eco-friendly practices and packaging.

As the fast-food giant prepares to embark on this ambitious journey, the focus keyword for Google SEO is “McDonald’s expansion.”

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Citigroup’s enormous billion dollar restructuring cost revealed

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Citigroup, one of the world’s largest financial institutions, is undergoing a significant restructuring effort that comes with a hefty price tag of $1 billion.

However, this massive overhaul is now anticipated to extend beyond the current quarter and will likely stretch into the next.

The restructuring plan, which was initially expected to conclude this quarter, involves a comprehensive review of Citigroup’s operations, aiming to streamline its business processes and enhance efficiency. The bank has been facing mounting pressure to adapt to changing market conditions and technological advancements.

The delay in completing the restructuring has raised concerns among investors, as the prolonged uncertainty can impact the bank’s financial performance. Citigroup’s leadership remains committed to the plan, emphasising the importance of getting it right rather than rushing through the process.

Despite the cost and delay, Citigroup remains optimistic about the long-term benefits of the restructuring, which include improved profitability and competitiveness in the financial sector.

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British American Tobacco issues warning on future of U.S. brands

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British American Tobacco (BAT) has raised concerns about the long-term viability of its US-based cigarette brands, marking a significant shift in its outlook on the American market.

The company is now planning a massive $31.5 billion writedown, reflecting its dim view of the future prospects for these brands.

BAT, one of the world’s leading tobacco companies, has traditionally maintained a strong presence in the US market through brands like Newport and Camel. However, changing consumer preferences, stricter regulations, and the rise of alternative tobacco products like e-cigarettes have put pressure on the traditional cigarette industry.

The company’s decision to write down the value of its US brands highlights the challenges it faces in a market that is evolving rapidly. BAT is expected to focus more on the development and marketing of reduced-risk products and alternative nicotine delivery systems.

This strategic shift may have significant implications for BAT’s future operations and the broader tobacco industry. It remains to be seen how the company will navigate this changing landscape and whether it can adapt to the shifting preferences of consumers.

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