Building a strong network: intentional strategies for success

In Short:
– BOA connects over 6,000 members via 200+ annual events across Australia for networking and relationship-building.
– Scott advises prioritising small groups, deeper conversations, and consistent follow-ups to enhance network effectiveness.

Business networking is undergoing a shift away from large transactional events towards more meaningful, long-term relationship building, according to BOA app co-founder Kirsten Scott.

Speaking about the evolution of professional connections, Scott says networking alone is no longer enough to drive sustainable business growth.

BOA, which has more than 6,000 members and hosts around 200 events each year across Australia, is focused on helping professionals move beyond surface-level interactions towards deeper, more valuable engagement.

A key principle driving this approach is the “5 to 10 Rule”, which encourages smaller group conversations rather than large-scale networking environments.

Scott says these tighter settings allow for more honest discussion, stronger trust, and more practical business insights, particularly when participants share real challenges and motivations.

“Depth over breadth” is central to the philosophy, with Scott noting that meaningful connections are built through openness rather than simply exchanging contact details.

She says asking better questions and engaging in more vulnerable conversations can significantly improve the quality of professional relationships.

The BOA approach also includes unique networking formats such as the BOA Bus, designed to connect members directly with Australian business leaders in more informal mentoring-style settings.

Scott adds that consistency is essential when building a strong professional network, comparing it to maintaining a gym routine that requires ongoing effort rather than one-off activity.

She says regular local gatherings help professionals build confidence, reinforce relationships, and maintain long-term engagement.

The shift reflects a broader change in how professionals are approaching business development, with an increasing emphasis on authenticity, follow-ups, and sustained connection rather than high-volume networking.