Australia’s TV networks confront major shift to streaming as Darren Woolley discusses future broadcasting changes and audience reach strategies
Australia’s television industry is facing a major shift as audiences increasingly move from traditional free-to-air networks to streaming platforms including Netflix and Amazon Prime.
Speaking with Ticker, TrinityP3 executive Darren Woolley explains why broadcasters need to find new ways to reach audiences beyond traditional television.
Woolley also examines potential changes to Australia’s broadcasting licences and what the streaming shift could mean for the future of the industry.
