Like a child in the backseat of a car yelling “are we there yet?”, the global aviation sector is desperately hanging on to hope.
Richard Branson once mused “If you want to be a Millionaire, start with a billion dollars and launch a new airline.”
Well, a million seems rich these days in a deeply troubled sector.
There have been some green shoots this week – the launch of the long awaited travel bubble between Australia and New Zealand began, with hopes of more counties, like Australia-Singapore, to follow.
But the International Air Trransport Association paints a pretty bleak picture for the sector overall. Global airlines are set to lose $US47 billion this year.
IATA’s Director General Willie Walsh puts it simply.
“This crisis is longer and deeper than anyone could have expected. Losses will be reduced from 2020, but the pain of the crisis increases. There is optimism in domestic markets where aviation’s hallmark resilience is demonstrated by rebounds in markets without internal travel restrictions.
“Government imposed travel restrictions, however, continue to dampen the strong underlying demand for international travel. Despite an estimated 2.4 billion people travelling by air in 2021, airlines will burn through a further US$81 billion of cash,” said Willie Walsh, IATA’s director general.
The outlook points to the start of industry recovery in the latter part of 2021. In the face of the ongoing crisis.
So what does the recovery actually look like? And who would be brave enough to predict it, given the various super-strains emerging around the world.
A lot of it is completely outside the control of airlines or passengers. Travel restrictions, including quarantines, have killed demand.
IATA estimates that travel will recover to 43 per cent of 2019 levels over the year. While that is a 26 per cent improvement on 2020, it is a long way from recovery.
Domestic markets will improve faster than international travel.
Overall passenger numbers are expected to reach 2.4 billion in 2021.
International travel has a long way to go – still 86.6 per cent down on pre-crisis levels over the first two months of 2021.
It’s why the 747 has disappeared from the skies, and the Airbus bosses must be glad they’ve already rolled the last A380 off the production line.
Vaccination progress in developed countries, particularly the US and Europe, is expected to combine with widespread testing capacity to enable a return to some international travel at scale in the second half of the year.
But remember, early last year we hoped we’d be flying overseas again by the end of 2020.
2021 and 2020 have opposite demand patterns: 2020 started strong and ended weak, while 2021 is starting weak and is expected to strengthen towards year-end. The result will be zero international growth when comparing the two years.
Industry revenues are expected to total USD458 billion. That’s just 55 per cent of the USD838 billion generated in 2019.
And then there’s the aircraft manufacturers. Spare a thought for Boeing. Etihad announcing its retiring its 777-300ER fleet to focus on becoming a smaller 787 boutique airline. While international travel slowly resumes, it will be a long time before airlines take the risk to buy larger, wide bodied aircraft.
But while the short term future looks grim, the airline industry has been battered before, and survived. The shoots of green have started to appear.
“Woman. Life. Freedom,” Iran protests now on the world’s stadium
Protests are engulfing Iran as a revolution against oppression spills onto the global stage, with the world unable to turn a blind eye
In Iran, protests are engulfing the country as thousands take to the streets in a revolution against oppression.
Women are cutting their hair and burning their hijabs, demanding some form of change to the strict rules that impact their ultimate freedom.
From the Iranian Revolution in 1979 to the Iran-Iraq war in the 1980s, the nation’s residents have witnessed their fair share of turmoil.
Many insist that religion, like Islam, is being used as a reason to violate basic human rights in Iran.
Women in the country and around the world, are now lifting the veil on Iran’s corruption.
For nearly forty years, women in Iran have faced a life of control and oppression. Subject to the strict Islamic Republic rules, bound by religion.
There have been protests in Iran before, but nothing like what we see today.
Women and men are filling the streets of the entire country, in a show of solidarity against the regime, putting their lives on the line.
Footage of Iranian women burning the hijabs and cutting their hair has encapsulated social media.
Spilling onto the global stage
The uprising against the regime in Iran and its treatment of women is openly and loudly spilling onto the global stage.
Its voice is so powerful it is even flooding into the sporting arena. In Qatar, Iranian soccer players refused to sing their national anthem before their World Cup game.
While the move from the sporting stars was seen by a global audience, a cloud of fear now looms over the safety and wellbeing of the players returning to their homeland.
As history shows us, sport has often been used as an avenue to express a political stance.
At the 1968 Mexico Olympics, U.S. athlete Tommie Smith raised his black-gloved fist, in defiance of racial segregation.
This is perhaps one of the most iconic moments, illustrating the blurred line between politics and sport.
UN finally calls out Iran
During the Iran protests, footage of authorities using brutal force against protestors sparked global attention and outrage.
Now, the United Nation has called out Iran’s actions.
At its 35th special session, the UN Human Rights Council launched a new investigation. It will independently investigate alleged human rights violations during the protests.
Is Musk flushing Twitter down the drain?
Elon Musk has made plenty of changes to Twitter, but will it make or break the social media platform?
When Elon Musk walked into Twitter with a sink you knew things were about to get interesting.
It’s been a chaotic few weeks of change for the social media platform. Musk quickly showed thousands of employees the door.
Noticeably, he also upended the iconic ‘blue tick’ hierarchy.
The new boss is adamant in making the platform a place of free speech, often using public Twitter polls to dictate his next move.
It’s not very often you have a billionaire and CEO of a tech giant communicate with people everyday via a tweet thread.
While people have been quick to judge Musk’s changes, he remains one of the most successful businessmen in history.
He lead the charge on flying to space with his SpaceX empire and was ahead of the game in the electric vehicle market.
Perhaps, the changes to the platform are a smart move for the company to succeed, despite the abruptness of them.
Proof is in the pudding because the numbers show Twitter has added 1.6 million daily users this week alone, which is an all-time high.
Plus World Cup traffic hit almost 20,000 tweets per second today, breaking another record.
It’s likely Twitter may be more successful in private hands. Financially though, the company has declined, causing widespread concern about its economic stability.
Musk wants to vastly increase the revenue the company makes through subscriptions, but a question mark looms over its ability to triumph.
Suspended accounts debate
Previously, Twitter had banned the accounts of many users, particularly those prone to far-right rhetorics.
Former President Donald Trump’s account had been suspended for nearly a year, alongside conspiracy theorist Alex Jones and controversial Andrew Tate.
Musk asked his followers in a poll if Twitter should “offer a general amnesty to suspended accounts? As Musk says, they haven’t broken the law?”
It all follows a turbulent economic time for the social media giant as it finds its place in the ever changing cyber sphere.
Whether or not Twitter goes down the drain, remains to be seen.
But love him or hate him, Musk has created an entertaining platform, with millions flocking to get a taste of what is the Twitter saga.
Does Donald Trump need Twitter to win in 2024?
Donald Trump is making a political comeback in 2024, but can he gain relevance without Twitter?
Donald Trump is making his political comeback, and Twitter boss Elon Musk has welcomed the former President back to the platform with open arms.
It was only a matter of weeks after taking over that Musk decided to lift Trump’s nearly year-long suspension.
Many expected Trump to jump at the offer and begin flooding our Twitter feeds again.
However, the former President may not want to return to Twitter, but why?
U.S. Commentator Susan Tehrani believes Trump’s decision to withhold his return to Twitter comes back to money.
Twitter was Trump’s favourite app when he was President. He used the platform to drum up support and create buzz. Love him or hate him, Trump undeniably had people right around the world speaking about his latest thought.
In today’s society, people consume news via social media, in particular via Twitter.
With Trump absent from Twitter, it raises question about how he will maintain relevance in social media sphere in the lead up to his 2024 return.
Trump heads his own social media platform ‘Truth Social’, but it has just four million users, opposed to Twitter’s more than 200 million.
Does Twitter need Trump, more than Trump needs Twitter?
With Musk at the reigns of Twitter, the social media giant is shifting its direction. Musk has made it clear he doesn’t believe in the previous ‘blue tick’ hierarchy, quickly scrapping the process.
He has been vocal about his desire for free speech on the platform. However, many are concerned that the changes may have a negative impact.
Although, change isn’t always a bad thing and perhaps Twitter needed a makeover, to keep up with today’s evolving society and array of opinions.
While Twitter is still popular, Musk’s move to reinstate Donald Trump’s account might have been strategic.
Trump is a bold politician, and regardless of his Twitter status, many are wondering what his next move will be.
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